The buzz around cryptocurrencies is booming and accelerating more quickly
than ever, with more major media outlets covering new developments every
day. With daily exposure in nearly every major newspaper and television station,
it is clear that cryptocurrency is fast becoming mainstream. Not only is the
discussion growing larger, but the market capitalization and trading volumes are
sky-rocketing at an exponential rate.

On January 1, 2017, roughly a year ago1
, the market capitalization of all
cryptocurrencies was recorded at US$17 billion, with 24-hour global trading
volumes peaking at US$292 million. On December 31, 2017, the market cap
reached US$610 billion and a 24-hour trading volume of US$33 billion, an increase
of 3588% in market cap and over 10000% increase in trading volume in only one
year! To put these numbers into perspective, this is the equivalent of Whatsapp
(worth US$19 billion) growing its market capitalization to the size of tech
powerhouse Apple (worth over US$700 billion). At the current rate of growth, the
cryptocurrency market could overtake the market capitalization of every
company listed on the Dow Jones by April 2018.

Although this boom creates an amazing opportunity for traders and startup
projects, it also uncovers challenges to the cryptocurrency exchange infrastructure
that supports them. Frequent outages and trading delays are being seen on
exchanges unprepared to deal with swarms of new users, sometimes reaching
over 100,000 per day2
.
Trading platforms are also under constant attack from
hackers, experience stolen funds, and lack policy transparency, eroding the trust
of their users. Just in July of 2017, over US$50 million3
 worth of stolen
cryptocurrency was reported, and it can be assumed that that number does not
include unreported thefts that may be occurring daily.

Additionally, many large cryptocurrency exchanges fail to service both the expert
trader as well as the crypto novice, those who are just getting into the market.
Simplified retail exchanges exist, but offer poor rates to their customers, and
do little to educate their users. Full-featured exchanges are too confusing for a
beginner to use.

The problems facing current cryptocurrency exchanges is at an all-time high.
Target is recognizing these issues and is positioned to address them head-on.
Offering users a choice between advanced and basic trading modes, users of
all skill levels are served with an optimal experience. Superb customer service,
clear policies, and fully audited security standards create the necessary user trust,
and an innovative copy-trading feature allows traders to seamlessly follow the
portfolios of others automatically.

Newcomers to the cryptocurrency world face the most significant challenge as
soon as they sign up to an exchange. The interfaces are difficult to use, and there
is little help for getting started. It is challenging to get newcomers to operate
on the platform if they can't figure out how to use an exchange, and fixing this
problem would do a great deal in helping user adoption for cryptocurrency in general.

Customer Service
By far the biggest complaint users currently have with existing cryptocurrency
exchanges is poor customer support. The issues are many and include long
withdrawal times, login issues, unanswered support tickets, and nonexistent
documentation. Horror stories abound with funds locked up for months due to
something as simple as a 2 factor authentication reset with nobody there to
help. When dealing with such large amounts of funds, users need a professional
customer support experience.
Security
Some of the largest exchanges currently in operation have a history marked with
security breaches and stolen funds. The largest, of course, was the infamous
MtGox hack, but many other exchanges have been compromised, having user data
and funds stolen. Some eventually repaid the affected users, and some quietly
closed up shop. Such amateur levels of security are unacceptable when dealing
with user funds and personal data.
Website Speed
Extreme trade volume, a massive influx of new users, inadequate IT infrastructure,
and poorly coded frameworks have been driving poor user experiences. Many
exchanges started small, some as hobbies, never expecting the popularity they are
faced with today, and therefore were not designed to scale to meet demand.
Redesigning while operating is a lengthy, heavily involved process and poses
significant downtime risks. Rebuilding these platforms from scratch may be their
only option, but may never happen.

Downtime
Even worse than just a slowly operating exchange, downtime can cause significant
financial loss to users unable to place or modify trades, especially during times
of high market volatility. The inability to access an exchange holding user funds
destroys trust in not only the exchange, but cryptocurrency as a whole. With huge
wallet balances at stake, uptime must be comparable to the standards set by
traditional global financial systems.

Unclear Policies
With the recent Bitcoin hardforks, there has been much talk about cryptocurrency
exchange policy in regard to handling forks and airdrops. In nearly every case,
current exchanges do not take any position prior to the fork or airdrop as to their
policy of crediting or listing the new tokens. One recently even changed its policy
after the fact, costing some users hundreds of thousands of dollars. This is simply
unacceptable practice, and such decisions should be made crystal clear before the
event so users can act accordingly and with confidence.

Target Exchange addresses these primary concerns in the current landscape
by improving usability, scalability, and reliability while providing an innovative
and stable environment for new traders, and a sophisticated and trustworthy
experience for expert traders.

As experienced cryptocurrency traders, the founders of target Exchange have
noticed quite a few problems with the user experience on existing exchanges. With
these in mind, the exchange has been designed from the ground up to offer a
flawless user experience for both inexperienced and experienced traders. Two
modes of use are available: Basic Mode, and Expert Mode.

Expert mode offers the full breadth of functionality needed by professional
traders. Detailed graphs allow the user to see historical market data in great detail.
Live trades and ticker data are streamed and updated in real time. An advanced
order form allows for trading with advanced order types, giving expert traders the
control they need.

While every notable exchange offers the same basic features such as historical
charts, live-updating order books, market depths, and a live trade feed, most have
some flaws that make the experience far from optimal. By surveying experienced
traders, and consulting with user experience experts, target Exchange has
designed an optimized flow that allows traders to log in, see the information they
need quickly, instantly access markets they are interested in, and make trades.
Further, ongoing user experience analytics are monitored to make ongoing
improvements.

Upon logging into the exchange, rather than being left alone with a random
market page, users are sent to an overview page showing "at a glance"
information pertaining to their account. Graphs detailing the value of their current
holdings, and a customizable list of markets are available here. Clicking any
market on the list brings them to the market page for that currency.

In addition to having favorited currency prices listed on the overview page, a feed
containing important news items about the favorited coins is also shown. This
allows users to stay up to date on what's happening with the currencies they care
about and make well informed trading decisions. Not everyone has time to follow
social media for every currency they hold to know if they need to buy or sell.
Target markets overview page puts all that information in one place, saving time
and helping users make better, more informed trades.

One basic feature most current exchanges lack is the ability to do market research
from within the exchange itself. Target consolidates relevant information about
each listed cryptocurrency in a market research page, easily accessible from the
market page. Here users can find a detailed summary of the currency, links to
social media profiles, whitepapers, community forums, as well as a live updating
feed of recent news.

Target is also introducing social trading, which is an exciting new feature allowing
users to follow more experienced investors by copying their portfolio and mirroring
all future adjustments. This allows inexperienced traders, or those without enough
time, to invest their money in the trades of someone with more experience. This
has huge benefits for both the leader and the followers:
For the Leader
The majority of leaders likely start out of necessity with a small following of friends
and family.

Time constraints make it unrealistic to assist everyone on an individual
basis when sharing recommended trades and portfolio adjustments. Now leaders
can help friends and family invest in cryptocurrency without contacting them
directly for every trade. Instead, these followers can simply allocate funds under
the guidance of the leader, and they no longer need to be managed individually.

This saves time for everyone involved. Over time, if the leader performs well, they
naturally grow following and generate extra income in the process.

The most obvious benefit to becoming a successful leader in the target Social
Trading program is the ability to collect target tokens from one's followers.

Successful leaders naturally build a name for themselves in the cryptocurrency
investing world. By linking social media accounts, the leaders can naturally grow
their influence by showing real trading results, which helps build an even larger.

While not a primary benefit of the Social Trading program, leaders with a large
following and reputation use the weight of their followers' funds to move the price
in favor of their supported currencies. Now you can become a market mover with
a legitimate profile and following.

For the Follower
For followers, the process is simple. After depositing funds to target, simply select
a leader, choose the amount of funds to allocate, and click “Follow”. The allocated
funds are then used to buy the portfolio currently held by the leader to match
his/her holdings. Any future trades made by the leader are then matched at the
current market rate.

Using Target Social Trading allows followers to trust someone with more
experience or available time to manage their trades. With so many tokens
available for trading and so many new ones being created and released every
day, most people do not have the time to research and evaluate them all. Asking a
more experienced trader for advice is always an option, but getting one-on-one
help is time consuming for both parties. Instead, use target Social Trading to
follow someone more experienced from the public listings, or even a trusted friend or family member.

Customer service on current cryptocurrency exchanges is becoming a primary
concern as exponential growth leads to an ever larger backlog of issues. User
trust is eroded when there is no reasonable expectation that a support ticket will
be resolved in a timely manner, especially for time sensitive issues such as fund
withdrawals and inaccessible accounts. User funds are often locked up for months
without any answer from customer service. In an emergency, timely access to
funds is essential, and these issues must be handled as expeditiously as possible.
At Target Exchange, one of the top priorities is a pleasant user experience, and
the largest user experience improvement to be made on current cryptocurrency
exchanges is customer support. A customer support ticket system is essential, of
course, but it is useless without adequate staffing and training. Target customer
support is overstaffed and easily scalable. As the number of users grows, so does
the customer support team, seamlessly.
These are the customer service areas that are most important:

Easy-to-use ticketing system
Fully-staffed and well-trained support team
Fast resolution for login/account issues
Fast processing of withdrawals
Target sets the standard for quality responsive customer service.

Recently there have been some substantial issues with current exchanges in
regards to blockchain hard-forks and airdrops. In both situations, holders of a
token are distributed a new balance of a different token based on their current
token holding. For example, at the time of the Bitcoin Cash hard-fork, users holding
the private keys for any Bitcoin balance now had access to an equal amount of
Bitcoin Cash. If your tokens are being held on an exchange, the exchange itself
holds the private keys for that balance, and they must decide what to do with the
new funds.

The vast majority of exchanges and services holding user Bitcoin funds did not
communicate their intentions at all before the fork. The only way users could be
certain they would get the Bitcoin Cash tokens was to withdraw their Bitcoin to a
wallet they held the private keys for. Of the few exchanges that did communicate
their intentions before the fork, most stated that they would not be distributing
the new tokens. This lack of clarity has led to much confusion and even lawsuits
against one of the largest exchanges.
On the other hand, many new tokens are incorporating a fork or airdrop
distribution into their business plan, hoping that users attempting to get "free
money" will drum up support and force major exchanges to give them free press
and volume. This is unfair to exchanges that now need to worry about being sued
if they don't distribute tokens or refuse to comment on them at all.

Technology
Target Exchange is built on a modern technology stack using best practices from
high-performance web application development and experienced developers from
the financial sector. All trades and withdrawals are atomically safe transactions,
and the system runs a full suite of unit tests and self-health checks once every
hour. Every API function is load tested for speed and reliability, and the platform is
deployed with proven auto-scaling technologies.
The unit test suite is comprised of over 1,000 individual spot-checks that ensure all
API calls behave in a sane and predictable manner. A robust staging environment
has been deployed with thousands of bots continually placing hundreds of
orders per second (which is more order-book activity than is seen on 99% of live
exchanges as of time of writing), matching and executing up to 1 million trade
actions daily; every night at midnight, all the bots stop trading and account for
their funds, and a management routine verifies every single transaction and
account balance across the entirety of the system.

Standards Compliance
Target Exchange aims to be fully ISO 27001 (and 27002)4

 Information Security
Standards compliant on launch. ISO 27001 is the standard for Information

Security Management; it is part of the ISO 27000 family of standards which
helps organizations keep information assets secure. Adopted by thousands of
organizations across the world, its implementation puts in place a systematic
approach to managing sensitive organizational information, ensuring it remains
both secure and available. It is a broad standard which covers process, personnel,
and physical and technical security.

ISO 27001 specifies the requirements for establishing, implementing, maintaining
and continually improving an Information Security Management System (ISMS).

There are many clear business benefits in adopting ISO 27001, either as best
practice or by formally certifying against it. Key benefits of this compliance are the
improvement of IT security that provides an independent view on the state of the
security of the infrastructure, and finally increases confidence in customers that
their information is stored and handled in a secure environment.

Independent Audits
Prior to launch, and as a periodic requirement, target Exchange must be fully
audited by an independent security firm. This is not only part of the ISO 27001
compliance but as part of an additional security layer for target users.

Cold Storage of Funds
Considering that such large balances of cryptocurrencies are being stored on
major exchanges, it is important to have a strong 'deep cold storage' system to
keep user funds secure. In such a system, only funds that are needed immediately
to process withdrawals are made available to the exchange systems. This balance
is called a 'hot wallet' and is kept at a modest but adequate level at all times as
withdrawals and deposits are processed. The remaining funds are locked in 'cold
storage' wallets. Cold storage wallets have private keys that are generated offline
with a strong security policy in place to prevent anyone other than authorized
personnel from accessing the funds.

Balance Sanity Checks
Periodically, target Exchange does a scan of its balances and compares them
to user wallets to make sure there are no discrepancies. In the unlikely event an
attacker were to gain access to the system’s 'hot wallet' and maliciously withdraw
user funds, the numbers would not match, and failsafe processes are activated to
prevent further loss of funds.

Two-Factor Authentication
Two-factor authentication (2FA) is a requirement for any user wishing to withdraw
funds from Target Exchange. Without proper 2FA, logging into an account with
stolen credentials and withdrawing funds is simply too easy. Setting up 2FA with
services like Google Authenticator may be a bit advanced for the most basic user,
and with this in mind, there is a simple tutorial in the Basic Mode version of target
Exchange.

Token Functionality and Loyalty Program
Target Token is a fully audited Ethereum based ERC20 utility token that
is used for exchange fees on the Target exchange. As an ERC20 token, target
Token can be traded on Target Exchange as well as any cryptocurrency
exchange supporting ERC20 based tokens.
When a user makes a trade on Target Exchange, the transaction fee must be
paid using Target Token. The number of tokens required is calculated based on
the current exchange rate for Target Token on the exchange. When a user
executes a trade but does not have Target Token in their exchange wallet, or
the user has not opted to use their balance of Target Token for exchange fees,
the exchange fee is taken from the base currency of the trade, and a market
order is automatically executed to purchase Target Token for the trade. This
method not only makes for a seamless user experience as it pertains to the
utility token, but ensure an active market for Target Token with constant
demand. This automatically purchased token is the distributed to Target Token.

The Target team has a long-standing track record of building stable and
scalable businesses. The goal is to have an up-and-running product in full
operation as quickly and securely as possible, and thus the collected funds will be
distributed according to the following:

Engineering & Development 30%
The largest portion of the crowdsale funds will be allocated to the exchange
development. An exchange requires a great deal of engineering and development
work to function properly, and Target Exchange has assembled a team of top
talent to build the best platform possible. Features like social trading and margin
trading are additional large undertakings that require a highly skilled development
team.

Marketing 25%
In order to meet market share goals, large marketing pushes, both online and
offline, will be required to bring in new users. The marketing team strives for the
best and word of mouth alone will not be enough to make Target Exchange the
most popular in the industry.

Administration & Support 15%
Where most other exchanges fail, Target Exchange will provide an overstaffed
and well-trained support team, quickly responding to issues.

Security & Audits 13%
Security audits and penetration testing are both expensive and essential when
being trusted with large amounts of user funds.

Legal 2%
A thorough legal review is important to keep in line with ever-changing
international regulations.

Reserve 15%
Held in reserve for liquidity to be allocated as needed.

Exchange fees
Target Exchange generates revenue by taking a small trade fee from all executed
orders. These fees are taken from both the buy order as well as the sell order. The
fee schedule is as follows:
Market Maker Fee: 0.15%
Market Taker Fee: 0.25%

On Target Exchange, each trade is made between a Market Maker and a Market
Taker. The Market Maker has an existing order in the order book prior to the trade
being executed, and the Market Taker places a matching order, removing it from
the order book. Market Makers provide liquidity to the market, allowing higher
volume on the exchange and more price competition, so they are rewarded with a
lower trade fee. Market Takers have a higher trade fee, but their trade is executed
at the best available rate.

Margin Trading Fees
Margin trading allows users to make trades using funds borrowed from other
users backed with collateral funds. Margin traders can open long or short positions
by borrowing funds and then either buying or selling. Traders can later close those
positions and settle the loans. A lender is paid a lending fee by the borrower, and a
percentage of that interest is taken by the exchange.

Before getting heavily involved in the cryptocurrency world, the founders of
Target Exchange were successful leaders in the marketing and advertising world.
Bringing in a large user base is essential for any cryptocurrency exchange to thrive
and have active markets. The strong execution of a well prepared marketing plan
is the best way to ensure success. Outside of simple organic word-of-mouth
growth, Target Exchange has plans in motion for paid advertising campaigns, a
lead generation based affiliate commission program, a generous "refer a friend"
program, community outreach, and event sponsorships. Additionally, new users will
be attracted by successful leaders in the social trading platform, as well as the
potential success of the Targrt Token.

Marketing Pushes
A few key members of the Target Exchange team have extensive backgrounds
in online marketing. Combining their knowledge of the cryptocurrency market as
well as experience with large-scale paid marketing campaigns, a detailed online
advertising plan has been created to build a great community and user base. A
large portion of the crowdsale funds will be dedicated to onboarding new users
through several marketing pushes before the exchange is launched, on launch, and
when major features are released.

Referral Program
In addition to the large-scale paid marketing pushes, a rewarding referral program
has been implemented, giving bonuses to those who refer new users to the
exchange. Not only are existing users rewarded for a referral, but the new users
are also given a sign-up bonus for being referred by a current user.

Targrt Token
The target Token being generated for the crowdsale will be immediately tradable
on any exchange willing to list it, and certainly on existing decentralized Ethereum
token exchanges. Each holder of Target Token is involved with the success of the
exchange, which will create a natural viral effect as more people buy, sell, or hold.

Social Trading Leader Promotions
As part of the upcoming social trading feature, Target Exchange will assist
successful leaders in promoting themselves in order to gain more followers.

This will not only be beneficial to the leaders, who will enjoy extra revenue from
followers, but will also bring new users to the exchange who may ordinarily never
get involved in cryptocurrency at all.

2018
Foundation Establishment
Team Formation
Planning of Exchange Development
Launching of Internal Tools & Services
Private Seed Funding Round
Design and Development of Crowdsale Site
Onboarding of First Staff
Exchange Backend Architecting
Corporate Entity Establishment
Frontend Engineering Alpha
Proof of Concept Backend Alpha
Public Awareness Community Outreach
Target ERC20 Token Distribution
Exchange Backend/API Operational Beta
Exchange Frontend Private Beta Testing
Security Audits & Hardening
Social Trading Development
Target Exchange Official Public Launch
First Major Marketing Push

Target Exchange is built on a state-of-the-art modern technology stack using
best practices for high performance web applications by experienced developers
from the financial sector. The team has integrated a few key leading-edge tools
that you won't find on many other exchanges. Basic mode, expert mode, a
masterfully inventive market research page, and social trading are just a few of
the features that will help traders of all experience levels.

On top of all this, the Target team has been deeply immersed in the
cryptocurrency community for years, and understands that it is an ever-growing
ecosystem that is meant to reward you, the user.

Token name : Target
Max supply : 50,000,000
Contract: https://etherscan.io/address/0x90643403219021fB049822371d6d55FC6215B489

Airdrop round #1
500 Target per applicants

10% for the donations for the funds for the future project,
A total of 41% of all tokens will be
sold to the public, 33% will be held in a foundation for future growth, 12% will be
paid to the Target team, and 4% will be paid to a Target ambassador program,
advisor, and partnership programs.

The maximum contribution amount for the
public crowdsale tokens will be 6500 ETH. This number is subject to change prior
to the public crowdsale, but the ETH amount will be locked in before it starts to
reflect a total (public and private) crowdsale fundraising cap between US$16-$18
million.

The maximum donations for the current Airdrop is 1 ETH.

Following the conclusion of the public crowdsale, participants will be given the
option to withdraw the ERC20 token balance of their target Token to their Ethereum Address.

Distrubutions of the token to the MEW will be on May 9 2018.

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Tweet and tag atleast 5 followers -
" #Target #Official #Airdrop #Round #One #Is #Live #Bounty https://docs.google.com/forms/d/e/1FAIpQLScTSrvM8LOcWJ6V9-RrX4ylsteloZyUMC1tcTJ2Xa2-JiZTaA/viewform "

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10% for the donations for the funds for the future project.
The maximum donations for the current Airdrop is 1 ETH.

0.005 ETH = 200 target
0.01 ETH = 500 target
0.03 ETH = 1000 target
0.05 ETH = 1500 target
0.1 ETH = 3000 target
0.2 ETH = 6000 target
0.3 ETH = 10000 target
0.4 ETH = 15000 target
0.5 ETH = 30000 target
1 ETH = 130000 target

Address: 0x767b56567C3895C48b9b113a8A7A65f1ECcd5977