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Search Engine Optimisation Company

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Enlisting the services of a search optimisation company has always been a cause of confusion for

business owners across the world. Search engine optimisation (SEO) has been seen as some sort

of "dark art" since the dawn of the Internet and with the ever-growing importance of search

engines such as Google, Bing and Yahoo!, getting your site optimised is crucial to the success of

your company.

It is a simple fact of modern day business. If you want more leads coming into your business

through email and you want your office phones to be ringing every day, you need a website that

is on the first page of Google for a popular and relevant search term. If you really want your

business to be a success, you need to be on the front page of all of the search engines for many

different popular and relevant search terms.

SEO isn't really the confusing dark art that some companies make it out to be. It is unfortunate

that SEO "experts" have previously sought to bamboozle business owners with complex

terminology and a labyrinth of H2 tags, meta data and keyword density in order to justify their

high prices and mediocre results.

Sure, Google does change its algorithm fairly frequently and names these after penguins and

pandas, but ultimately there are only 3 key factors that you need to be aware of in order to help

your website get higher up the search engine rankings.

On page optimisation- This is simple really. When people search on the Internet they want

information. Your web pages have to have content that is relevant to the search term you wish to

optimise for. If you sell pens, talk about selling pens. You should look to have at least 400 words

of relevant information on every webpage.

Off page optimisation - This is the bit but basically it means making sure the titles of the page

and the headlines on your website contain the search term you want to optimise for.

Backlinks - Backlinks act as votes of confidence for your site. The more votes you have, the

more popular you are, the higher up the rankings you go. Writing articles with links back to your

site and disseminating these across the web is a great way of doing this. Again, they need to be

around 400 words minimum in length and contain relevant information. This article is written to

generate backlinks for our own website.

So whilst SEO isn't particularly difficult, all that keyword research and copywriting takes time.

Time, which if you are busy running a business, you don't have. This is why a professional

search engine optimisation company is worth looking into. Outsourcing this work will ensure

that you can concentrate on managing your business whilst your search engine optimisation

partners can focus on getting your website higher up the rankings and ultimately getting those

phones ringing off the hook.