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Enlisting the services of a search optimisation company has always been a cause of confusion for
business owners across the world. Search engine optimisation (SEO) has been seen as some sort
of "dark art" since the dawn of the Internet and with the ever-growing importance of search
engines such as Google, Bing and Yahoo!, getting your site optimised is crucial to the success of
your company.
It is a simple fact of modern day business. If you want more leads coming into your business
through email and you want your office phones to be ringing every day, you need a website that
is on the first page of Google for a popular and relevant search term. If you really want your
business to be a success, you need to be on the front page of all of the search engines for many
different popular and relevant search terms.
SEO isn't really the confusing dark art that some companies make it out to be. It is unfortunate
that SEO "experts" have previously sought to bamboozle business owners with complex
terminology and a labyrinth of H2 tags, meta data and keyword density in order to justify their
high prices and mediocre results.
Sure, Google does change its algorithm fairly frequently and names these after penguins and
pandas, but ultimately there are only 3 key factors that you need to be aware of in order to help
your website get higher up the search engine rankings.
On page optimisation- This is simple really. When people search on the Internet they want
information. Your web pages have to have content that is relevant to the search term you wish to
optimise for. If you sell pens, talk about selling pens. You should look to have at least 400 words
of relevant information on every webpage.
Off page optimisation - This is the bit but basically it means making sure the titles of the page
and the headlines on your website contain the search term you want to optimise for.
Backlinks - Backlinks act as votes of confidence for your site. The more votes you have, the
more popular you are, the higher up the rankings you go. Writing articles with links back to your
site and disseminating these across the web is a great way of doing this. Again, they need to be
around 400 words minimum in length and contain relevant information. This article is written to
generate backlinks for our own website.
So whilst SEO isn't particularly difficult, all that keyword research and copywriting takes time.
Time, which if you are busy running a business, you don't have. This is why a professional
search engine optimisation company is worth looking into. Outsourcing this work will ensure
that you can concentrate on managing your business whilst your search engine optimisation
partners can focus on getting your website higher up the rankings and ultimately getting those
phones ringing off the hook.