MashMetrics | Checklist | Google Analytics Setup
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Not CompleteGoogle AnalyticsCreate Test Google Analytics PropertyLogin to Google Analytics with a gmail account and navigate to the ADMIN section by clicking on the gears on the bottom of the GA left navigation.
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Not CompleteGoogle AnalyticsCreate Test Google Analytics PropertyClick on +Create Property Button
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Not CompleteGoogle AnalyticsCreate Google Analytics ProfilesEnter PREVIEW plus your URL as the “Website Name” (PREVIEW-mywebsite.com) and then enter your website URL as the “Website URL”.
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Not CompleteGoogle AnalyticsCreate Google Analytics ProfilesSelect your own Timezone
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Not CompleteGoogle AnalyticsCreate Google Analytics ProfilesClick “Get Tracking ID”.
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Not CompleteGoogle AnalyticsCreate Google Analytics ProfileImmediately Click Back and Click on + Create View
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Not CompleteGoogle AnalyticsCreate Google Analytics ProfileEnter PREVIEW plus your business’s name as the “Account Name” (PREVIEW-mywebsite.com) and then enter your website URL as the “Website Name” and the “Website URL”.
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Not CompleteGoogle AnalyticsCreate Google Analytics ProfileMake note of your new “Tracking ID” we will need this for the Google Tag Manager setup. (The last one will be unfiltered)
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Not CompleteGoogle AnalyticsView SettingsMake sure you correct URL and http or https is selected
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Not CompleteGoogle AnalyticsView SettingsExclude Query Params (fbclk, productid, etc) - Click to find on your site with this guide
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Not CompleteGoogle AnalyticsView SettingsSelect your own Currency
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Not CompleteGoogle AnalyticsView SettingsCheck off the “Exclude all hits from known bots and spiders” box for filtered views.
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Not CompleteGoogle AnalyticsView SettingsSetup Site Search - View our DIY Guide
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Not CompleteGoogle AnalyticsProperty SettingsEnable the “Demographics and Interest Reports”
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Not CompleteGoogle AnalyticsProperty SettingsLink Google Search Console (Click here for addional help)
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Not CompleteGoogle AnalyticsProperty SettingsEnable Users Metric in reporting
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Not CompleteGoogle AnalyticsProperty SettingsLink AdWords
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Not CompleteGoogle AnalyticsTracking InfoWithin Data Collection turn on both Remarketing and Advertising Reporting Features
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Not CompleteGoogle AnalyticsTracking InfoWithin Data Retention, set to 50 months and Reset on new activity (view your privacy statement)
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Not CompleteGoogle AnalyticsTracking InfoWithin Session Settings, change Session timeout to 4 hours (recommended)
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Not CompleteGoogle AnalyticsTracking InfoWithin Referral Exclusion List, Add any of your subdomains to this list
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Not CompleteGoogle AnalyticsCustom DimensionsAdd Custom Dimensions (Session, Client, Day Parting, etc.)
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerDownload GTM Container from our article https://mashmetrics.com/google-analytics-wordpress-setup/
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerUnzip the File
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerGo to Admin
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerClick on Import Container
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerChoose the Unzipped Container File (ends in .json)
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerSelect Existing Workspace
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerSelect Overwrite
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Not CompleteGoogle Tag ManagerSetup Google Tag ManagerSelect Confirm
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Not CompleteGoogle Tag ManagerSetup Google Analytics ID Variable in GTMGo to Workspace
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Not CompleteGoogle Tag ManagerSetup Google Analytics ID Variable in GTMGo to Variables
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Not CompleteGoogle Tag ManagerSetup Google Analytics ID Variable in GTMEdit “a – ACCOUNT_GA_TRACKING_ID”
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Not CompleteGoogle Tag ManagerSetup Google Analytics ID Variable in GTMEnter your Google Analytics UA number in the slot (from the PREVIEW property above)
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Not CompleteGoogle Tag ManagerSetup Google Analytics ID Variable in GTMPublish GTM Container (Data will write into the new PREVIEW property)
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Not CompleteGoogle AnalyticsReal-Time ReportingCheck that tracking data is coming through by navigating to a few different pages.
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Not CompleteGoogle AnalyticsReal-Time ReportingCheck again 48 hours later
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Not CompleteGoogle AnalyticsStandard FiltersView Spam Traffic with the following Segment from https://carloseo.com/
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Not CompleteGoogle AnalyticsStandard FiltersUse Analytics-Toolkit to keep Spam Filters up to date (recommended)
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Not CompleteGoogle AnalyticsStandard Filters
Add internal IP Address's (Click to learn how to get your corporate IP address)
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Not CompleteGoogle AnalyticsStandard FiltersPrepend hostname to request URI
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Not CompleteGoogle AnalyticsStandard FiltersRewrite DuckDuckGo to Organic
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Not CompleteGoogle AnalyticsStandard FiltersRewrite Social media sources
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Not CompleteGoogle AnalyticsStandard FiltersForce lowercase (source, medium, campaign name, hostname, request URI
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Not CompleteGoogle AnalyticsStandard FiltersForce lowercase Request URI
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Not CompleteGoogle AnalyticsStandard FiltersRemove PII Within Request URL
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Not CompleteGoogle AnalyticsStandard FiltersRemove Trailing Slash and other dedup filters
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Not CompleteGoogle AnalyticsGoal TrackingImport MashMetrics Best Practice Goal Set
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Not CompleteGoogle AnalyticsEnhanced CustomizationClick here to Install Quick Engagement Segments
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Not CompleteGoogle AnalyticsEnhanced CustomizationCreate Audiences
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Not CompleteGoogle AnalyticsEnhanced CustomizationCreate Custom Reports
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Not CompleteGoogle AnalyticsEnhanced CustomizationCreate Custom Dimensions
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Not CompleteGoogle Data StudioOpen MashMetrics Printable DashboardClick here to open the MashMetrics Printable Dashboard
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Not CompleteGoogle Data StudioCopy Dashboard and Import DataChoose your own Data Source OR select from your Properties within the dropdown at the bottom
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Not CompleteGoogle Data Studio
Customize Key Goals or Performance Indicators
EDIT the Dashboard to bring in your Dimensions or Metrics
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Not CompleteExternal ToolKeyword HeroInstall Keyword Hero in order maximize the number of "provided" search phrases you can see
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Not CompleteExternal ToolOnpage HeroQuickly gain insight from your data with Custom Dimensions like AdBlocker installs, Words, Links, H1s on a page, and more
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Not CompleteExternal ToolDataBox Goal SetupUse DataBox to get alerts on performance goals from ALL of your various marketing channels and SaaS tools
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Not CompleteExternal ToolDataBox Goal SetupSetup Sessions Goal
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Not CompleteExternal ToolDataBox Goal SetupSetup Conversion Rate Goal
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Not CompleteExternal ToolDataBox Goal SetupSetup Organic Search Goal
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Not CompleteExternal ToolDataBox Goal SetupSetup Google Search Console CTR Goal
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Not CompleteExternal ToolDataBox Goal SetupSetup Facebook Comments Goal
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Not CompleteExternal ToolDataBox Alert SetupSetup Google Analytics Session, PageView, Conversion Rate and other Alerts
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Not CompleteExternal ToolDataBox Alert SetupSetup Facebook Post, Comment and other Alerts
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Not CompleteExternal ToolDataBox Alert SetupSetup AdWords CPC, Impression, CTR, Click Alerts
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