DD - ROI Calculator
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Metric
Numbers
Assumptions
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Avg. Years as a Client
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Average years a client stays a client
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Annual Revenue$1,400
Avg. revenue/client = (Personal tax ($300) + Business return ($2,400))/2
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LTV/Client$4,200
Lifetime Value of Client = Years as client X Annual Revenue
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Leads24Average monthly leads
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Appointments65%
Average leads converted into appointments
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Close Rate65%
Average appointments converted into clients
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Closes10Average clients per month
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Monthly Value$42,588
Average monthly value = LTV * average clients per month
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Cost Monthly$2,200
Average monthly lead generation & Adwords costs
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ROI1835.8%
ROI on markeing = ((Monthly Value - Cost Monthly)/Cost Monthly)*100
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