Client budget SOS (public)
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ABC
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Please make a copy of this sheet and use as you please.
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Total avg. marketing spend last quarter₹10,00,000.00
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Total number of new customers last quarter1,000
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Customer accquisition cost ( CAC)₹1,000.00
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Avg. Customer Order₹10,000.00
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% of Repeat Customer10.00%
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Customer Value₹11,111.11
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Customer Lifetime Value₹10,111.11
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Total website uniques last quarter100,000
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Total number of new customers last quarter1,000
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Coversion rate1.00%
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Increase in web traffic (%)10.00%proposed
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Total website uniques110,000
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Current conversion rate1.00%
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New customers1100
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Increase in conversion rate (x)2proposed
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New customers2200
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CLV addition₹2,22,44,444
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% of CLV Addittion as budget.7.50%proposed
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₹16,68,333
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