Ad LTV Vendor Comparison
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RequirementsMaximal ScoreWeightPARTNER 1PARTNER 2PARTNER 3PARTNER 4PARTNER 5
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Data Handling and Eporting
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Flexible options for sending user and impression level data to internal data warehouse: both API and data dumps to AWS / Google Cloud5100%
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Easy way to send data to attribution and analytics platforms and directly to user acquision partners: FB, Google, etc.5100%
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Unique Tracking ID available to Client SDK and exposed via reports590%
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Integrity and Policies
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EU Data Policies compliant5100%
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Internal policy to not have interests that are conflicting with unbiased data reporting5100%
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Siloed approach when it comes to customer data - guarntee not to share customer data with others5100%
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Technology, Ad LTV modeling and testing
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100% focus and commitment to measuring in-app advertising and updating the technology as the industry evolves580%
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Advanced client side technology to track advertised apps, accidental clicks, x/y location of clicks, installs on both android and iOS and bid levels for RTB and CPI campaigns580%
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Vendor has a program in place to constently validate his model and has no conflicting interests standing in the way of getting truth sets from multiple ad-networks580%
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Mature ad LTV algorithm based on multiple models to account for CPM, CPCV, CPC, CPI and RTB scenarios and a system to detect the right model580%
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3rd party validation of ad LTV model accuracy5100%
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UA features
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Dashboard for showing ad revenue and ARPU/LTV on a cohort basis5100%
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Threshold based postbacks for Ad whales to FB, Google UAC and others5100%
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Ad whale audience export for lookalikes and similar audiences5100%
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Monetization Dashboard Features
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Overview dashboard showing high level trends of ARPU and revenue550%
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Drill down screens allowing comparison between versions, ad-networks, platforms and custom dimensions550%
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Ecpm decay charts and Bid density analysis allowing waterfall optimization550%
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Analysis of impressions, revenue and eCPM generated by each advertised app550%
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Screens allowing analysis of engagement ratio (opt-in) on a daily/weekly/month basis as well as per cohort550%
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Rich roadmap for the dashboard based on customer feedback550%
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SDK
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Support for Native, Unity, Adobe and Cocoa Pods580%
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Lightweight SDK with low memory utilization580%
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Easy integration580%
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Testing tools including: live events log, test mode, log messages, ...580%
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Commercials
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Transparent model with no hidden fees5150%
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Modular model allowing you to reduce the fee based on actual services needed5150%
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Trial period available at a discounted or free rate with low commitment5150%
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Service
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Easy way to get support for bugs, along side dedicated customer success manager (account manager) reachable via phone / instant message5100%
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Ongoing training and quarterly business reviews5100%
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Analyst available to make custom reports: audiences, monetization insights, price floor recommendations, and churn per advertiser analysis5100%
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Mediation and ad-network coverage
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Solution works regardless of mediation selection across all big mediation vendors580%
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Covers main networks for rewarded videos, interstitials, offer walls, banners and native 580%
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Solution works across any ad format: offerwall, rewarded videos, interstitials, playables, banners and native580%
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Flexible in adding new networks, mediations and ad types580%
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