SDR Metrics Template
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Jan-16Feb-16Mar-16Apr-16May-16Jun-16Jul-16Aug-16Sep-16Oct-16Nov-16Dec-16Jan-17Feb-17Mar-17Apr-17May-17Jun-17
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Headcount
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Full Time Sales Development Reps (SDRs)
111222333555778101012
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Prospects
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New Total Prospects2152171853783984185885705979251,0059201,4491,4421,6161,9202,0902,556
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New Prospects per SDR215217185189199209196190199185201184207206202192209213
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Prospect Responses 907879157155182215248220390362348586536574735732917
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Reach Rate42%36%43%42%39%44%37%44%37%42%36%38%40%37%36%38%35%36%
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Leads
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Sales Qualified Leads (SQLs)877131715222022443930625660866098
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SQLs per SDR877798777986988968
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Pass Rate8.89%8.97%8.86%8.28%10.97%8.24%10.23%8.06%10.00%11.28%10.77%8.62%10.58%10.45%10.45%11.70%8.20%10.69%
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Pipeline
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Qualified Sales Opportunities (QSOs)655101312171517342920493739594772
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QSOs per SDR655576656764755656
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Prospects per QSO364337383135353835273546303941334436
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Pipeline Rate75.00%71.43%71.43%76.92%76.47%80.00%77.27%75.00%77.27%77.27%74.36%66.67%79.03%66.07%65.00%68.60%78.33%73.47%
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Goals
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Reach Rate - Goal40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%
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Pass Rate - Goal11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%
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Pipe Rate - Goal73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%
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