SDR Metrics Template
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Jan-16Feb-16Mar-16Apr-16May-16Jun-16Jul-16Aug-16Sep-16Oct-16Nov-16Dec-16Jan-17Feb-17Mar-17Apr-17May-17Jun-17
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Headcount
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Full Time Sales Development Reps (SDRs)
111222333555778101012
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Prospects
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New Total Prospects1881811944083883785435585529451,1001,0501,4351,3231,6081,9801,8202,316
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New Prospects per SDR188181194204194189181186184189220210205189201198182193
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Prospect Responses 847369152153164210210227405406440503594686853733984
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Reach Rate45%40%36%37%39%43%39%38%41%43%37%42%35%45%43%43%40%42%
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Leads
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Sales Qualified Leads (SQLs)7661618162224214544434248637383106
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SQLs per SDR766898787999678789
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Pass Rate8.33%8.22%8.70%10.53%11.76%9.76%10.48%11.43%9.25%11.11%10.84%9.77%8.35%8.08%9.18%8.56%11.32%10.77%
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Pipeline
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Qualified Sales Opportunities (QSOs)544121212151816323030323849566578
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QSOs per SDR544666565666556677
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Prospects per QSO384549343232363135303735453533352830
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Pipeline Rate71.43%66.67%66.67%75.00%66.67%75.00%68.18%75.00%76.19%71.11%68.18%69.77%76.19%79.17%77.78%76.71%78.31%73.58%
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Goals
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Reach Rate - Goal40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%
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Pass Rate - Goal11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%
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Pipe Rate - Goal73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%
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