Competitive Landscape Analysis Template
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*Use this template to conduct your competitive analysis. You can make a copy of this spreadhseet (File > make a copy) or download (File > Download as) to use as you like.
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COMPETING BRANDSWHO ARE THEY ?VISION, MISSION, VALUESSTRENGTHSWEAKNESSESSIMILARITIESDIFFERENCES
THREATS
VALUE PROPOSITON(S)BRAND PROMISETAGLINEMONIKERCORE PRODUCTS/SERVICESCUSTOMER PROFILEHOW THEY TALK ABOUT THEIR CUSTOMERSCUSTOMER ACQUISITIONMARKETING CHANNELSADVERTISING CHANNELSSALES CHANNELSREVENUEBRAND LOOK/FEELBRAND NOTESINSTAGRAMFACEBOOKTWITTERALEXA SCORESITE TRAFFIC
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Brand 1
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