Monetizing the web
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TechnologyProduct Type% of webKey Vendor
ARR Run Rate ($M)
$M rev per % of webSourceNotes
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WordpressOpen-source CMS30Automattic$150$5
https://en.wikipedia.org/wiki/Automattic
750 employees x $200k rev / employee = $150M ARR. Revenue estimated at $50M in early 2016. https://www.investopedia.com/articles/markets/012716/automattic-ipo-candidate-2016.asp.
3
DrupalOpen-source CMS2Acquia$200$100
https://www.inc.com/profile/acquia
4
SquarespaceSite builder1.3Squarespace$400$300
https://techcrunch.com/2017/12/14/squarespace-raises-about-200-million-at-a-1-7-billion-valuation/
5
Shopify
Closed-source e-commerce CMS
1.3Shopify$1,000$800
https://investors.shopify.com/Investor-News-Details/2018/Shopify-Announces-Second-Quarter-2018-Financial-Results/default.aspx
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Magento
Open-source e-commerce CMS
1.1Magento$200$200
https://www.adweek.com/digital/adobe-acquires-magento-commerce-for-1-7-billion/
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WixSite builder0.9Wix$560$600
https://investors.wix.com/investor-relations/press-releases/press-release-details/2018/Wix-Reports-Second-Quarter-2018-Results/default.aspx
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BigcommerceClosed-source e-commerce0.2Bigcommerce$125$600
https://www.afr.com/technology/web/ecommerce/bigcommerce-plays-ipo-long-game-as-revenue-passes-100-million-20170614-gwqwtb
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Telerik SitefinityClosed-source CMS0.2Telerik Sitefinity$160$800
http://investors.progress.com/node/16266/html,
"Application Development and Deployment" segment
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Demandware / Salesforce Commerce Cloud
Closed-source e-commerce CMS
0.06
Demandware / Salesforce Commerce Cloud
$500$8,333
https://www.forbes.com/sites/greatspeculations/2016/06/02/salesforce-com-overpays-big-time-for-demandware-acquisition/
Extrapolating from $254M run rate in 2016 acquisition
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SitecoreClosed-source CMS0.1Sitecore$350$3,500
https://www.cmswire.com/digital-experience/new-majority-investment-values-sitecore-at-1b/
Extrapolating from $226M run rate in 2016
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Adobe Experience Manager
Closed-source CMS0.1
Adobe Experience Manager
$800$8,000
https://www.adobe.com/content/dam/acom/en/investor-relations/pdfs/ADBE-Investor-Presentation-October2017.pdf
Adobe Marketing Cloud has ~$2.5B run rate, AEM is one of the larger segments, this # is an extrapolation
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https://w3techs.com/technologies/overview/content_management/all
Note this is ARR Run Rate, *not* last year revenue
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