[OPEN TEMPLATE] Correlation between speed and conversions - Avg. Page load time vs Rel mCvR
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Configuration OptionsYour Google Analytics Reports
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Report NameRel mCvR
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View ID
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Start Date180daysAgo
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End Dateyesterday
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For help with this add-on:https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on
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Note:
Rel mCvR = relative mobile conversion rate, is calculated by dividing mobile conversion rate with desktop conversion rate.
Speed is tracked in Google Analytics, which shows an aggregated number of field data (also called Real User Monitoring, that is an aggregated number from eg. wifi, 4G and 3G, not to be used for detailed benchmarking but more for aggregated reports).
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Background to this report:
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Speed often affects conversions on mobile heavily. But since the conversion rate is influenced by campaigns and seasonality it can be difficult to analyze only the conversion rate and it's correlation with Page Load Times. Instead, this report uses the metric Relative Mobile Conversion Rate (Rel mCvR, calculated by dividing the mobile conversion rate with the desktop conversion rate) since the same campaigns and seasons affect mobile and desktop at the same time. Rel mCvR shows if the mobile site is becoming stronger or weaker in its ability to give conversions. Since mobile is more influenced by speed than desktop, a high Rel mCvR often correlates with low Avg. Page Load Times.
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How to use this report:How to use this report:How to use this report:
How to use this report:
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1. Go to File > Make a copy
2. Go to tab Report Configuration, change View ID to the id of your Google Analytics view (see image to the right)
3. Install this Google Analytics Add-on
4. Go to Add-ons > Google Analytics > Run reports
5. The result is shown in the graph tab
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