Marketing Personas Template (By Column Five)
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
AB
1
*Use this template to create your personas. You can make a copy of this spreadhseet (File > make a copy) or download (File > Download as) to use as you like.
2
ATTRIBUTES/QUESTIONS TO ANSWERPERSONA DETAILS
3
Name: Name this persona appropriately so that your team can reference it in future conversations
4
Age
5
Sex
6
Relationship status
7
Home
8
Job title
9
Location
10
Salary
11
Budget
12
Enemies: Who are they bothered or threatened by professionally? (e.g., younger, more tech-savvy employees? Management?)
13
Heroes: Who do they look up to in their profession, industry, or life?
14
Work goals: What do they want to achieve for their company and for themselves?
15
Approval: Who gives them recognition at work?
16
Favorite drink
17
Favorite music/podcasts
18
Favorite TV/movies
19
Favorite books
20
Clothes
21
Car they drive (or other transportation)
22
Interests/hobbies
23
News/websites
24
Politics/social stance
25
Fears (personal and professional)
26
Regrets (personal and professional)
27
Mentality: What do they secretly want? What are they looking for? How do they want to be perceived?
28
Guilt drivers: What makes them feel guilty in life?
29
Pain points: What are the persistent obstacles/challenges they face in their job?
30
Why would they reach out to your company?
31
What makes your product/service unique?
32
How would they hear about your company?
33
How could your product/service solve their problems?
34
What might make them hesitant to use your product/service?
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...