|Feature||Explanation||Does the Website Auditor support a feature?|
|Basic SEO reports|
|List of indexable/non-indexable pages|
It's necessary to view a list of indexable / non indexable pages to make sure there are no mistakes. Maybe some URLs were intended to be indexable?
|Missing title tags|
Meta titles are an important part of SEO audits. A crawler should show you a list of pages that have missing tags.
|Yes. Go to "Site audit" -> "Empty title tags"|
|Filtering URLs by status code (3xx, 4xx, 5xx)|
When you perform an SEO audit, it's necessary to filter URL by status code. How many URLs are not found (404)? How many URLs are redirected (301)?
|List of Hx tags|
“Google looks at the Hx headers to understand the structure of the text on a page better.” - John Mueller
|You can view the list of Hx tags only in a detailed report for a given URLs|
|View internal nofollow links|
It's nice to see internal nofollow list to make sure there aren’t any mistakes.
|Yes. Go to Site structure -> "Pages" -> "Links & technical factors". Review the "Links to page" section.|
|External links list (outbound external)|
A crawler should allow you to analyze both internal and external outbound links.
|Yes. Go to "Site Audit" -> "Dofollow external links"|
|Link rel="next" (to indicate a pagination series)|
When you perform an SEO audit, you should analyze if the pagination series are implemented properly.
Hreflang tags are the foundations of international SEO, so a crawler should recognize them to let you point to hreflang-related issues.
|No (however, you can do custom extraction)|
|Canonical tags||Every SEO crawler should inform you about canonical tags to let you spot indexing issues.||Yes. Go to Site structure -> Site Audit -> Pages with rel="canonical"|
|Information about crawl depth - number of clicks from a homepage|
Additional information about crawl depth can give you an overview of the structure of your website. If an important page isn’t accessible within a few clicks from a homepage, it may indicate poor website structure.
|List of empty / Thin pages|
A large number of thin pages can negatively affect your SEO efforts. A crawler should report them.
|Yes, based on the word count. Go to "Site structure" -> Pages and add a new column: "Word count".|
|Duplicate content recognision|
A crawler should give you at least basic information on duplicates across your website.
|Yes. Click on Site structure -> Site audit. Then review the following sections: "Duplicate titles" and "duplicate meta descriptions"|
|A detailed report for given URL|
It's must-have! If you do a crawl of a website, you may want to see internal links pointing to a particular URL, to see headers, canonical tags, etc.
Advanced URL filtering for reporting - using regular expressions and modifiers like "contains," "start with,” "end with."
I can't imagine my SEO life without a feature like this. It’s common that I need to see only URLs that end with “.html” or those which contain a product ID. A crawler must allow for such filtering.
|Yes (but it doesn't support regular expressions)|
|Adding additional columns to a report
This is also a very important feature of crawlers. I simply can't live without it. When I view a single report, I want to add additional columns to get the most out of the data. Fortunately, most crawlers allow this.
Some crawlers offer the possibility to categorize crawled pages (i.e. blog, product pages etc) and see some reports dedicated to specific categories of pages.
|Filtering URLs by type (HTML, CSS, JS, PDF etc)
Crawlers visit resources of various types (HTML, PDF, JPG). But, usually you want to review only HTML files. A crawler should support this.
|Yes. Go to "All resources"|
|Basic statistics about website structure - ie. Depth stats,||Yes. Go to Site Structure -> Visualization section|
|Overview - the list of all the issues listed on a single dashboard
It's a positive if a crawler lists all the detected issues on a single dashboard. Of course, it will not do the job for you, but it can make SEO audits easier and more efficient.
|Yes. Go to Site structure -> Site audit|
|Comparing to the previous crawl|
When you work on a website for a long time, it’s important to compare the crawls that were done before and after the changes.
|List mode - crawl just the listed URLs (helpful for a website migration)|
Sometimes you want to perform a quick audit of a specified set of URLs without crawling the whole website.
|Changing the user agent|
Sometimes, it's necessary to change the user agent. For example, even when a website blocks Ahrefs, you still need to perform a crawl. Also, more and more websites detect Googlebot by user agent and serve it a pre-rendered version instead of fully equipped JS.
|Crawl speed adjusting |
You should be able to set a crawl speed i.e 1-3 URLs per second if a website can't handle host load, while you may want to crawl much faster if a website is healthy.
|Can I limit crawling? Crawl depth, max number of URLs|
Many websites have millions of URLs. Sometimes, it's good to limit the crawl depth or specifying a max number of URLs allowed to crawl.
|You can only specify the crawl depth; you can't limit the number of URLs to be crawled|
|Analyzing a domain protected by an htaccess Login|
(helpful for analyzing staging websites)
This is a helpful feature if you want to crawl the staging website.
|Can I exclude particular subdomains, include only specific directories?||Yes, you can exclude/include URLs containing a particular strings|
|Universal crawl -> crawl + list mode + sitemap||No|
It's handy to be able to schedule a crawl and set monthly/weekly crawls.
|Yes (Go to Preferences -> Scheduler)|
|Indicating the crawling progress|
If you deal with big websites, you should be able to see the current status of a crawl. Will you wait a few hours, or weeks till the 1kk+ crawl will finish?
|Robots.txt changes monitoring|
Accidental changes in robots.txt can cause Google to not be able to read and index your content. It's beneficial if a crawler detects changes in Robots.txt and informs you.
|Crawl data retention|
It’s good if a crawler can store results for a long period of time.
|Forever. Crawl stats are saved in a project file and is available forever, even if the subscription is expired|
|Notifications - crawl finished|
A crawler should inform you when a crawl is done (desktop notification / email).
|Advanced SEO reports|
|List of pages with less than x links incoming|
If there are no internal links pointing to a page, it may mean for Google that the page is probably irrelevant. It’s crucial to spot orphan URLs.
|Yes. Go to Site structure -> Pages and sort the results by "Links to page".|
|Comparison of URLs found in sitemaps and in crawl.||Sitemaps should contain all the valuable URLs. If some pages are not included in a sitemap, it can cause issues with crawling and indexing by Google. |
If a URL is apparent in a sitemap, but can't be accessible through crawl, it may be a signal to Google that a page is not relevant.
|Yes. You should enable the "Search for orphan pages" feature while setting a crawl.|
|Internal Page Rank value||Although any PageRank calculations can’t reflect Google’s link graph, it’s still a really important feature. Imagine you want to see the most important URLs based on links. Then you should sort URLs by not only simple metrics like number of inlinks, but also by internal PageRank. You think Google doesn’t use PageRank anymore? http://www.seobythesea.com/2018/04/pagerank-updated/||Yes|
In mobile-first indexing it’s necessary to perform a content parity audit between the mobile and desktop versions of your website
|You can crawl with the mobile User Agent|
|Additional SEO reports|
|Malformed URLs (https://https://, https://example.com/tag/someting/tag/tag/tag or https://www.example.com/first_part of URL||You can do it partially. Go to URL Site Structure -> Pages and try the following filters: "Page contains space", "Page contains `https://https` ".|
|List of URLs with parameters||Yes. Go to Pages -> All pages -> add a new filter: contains: "?"|
|Mixed content (some pages / resources are served via HTTPS, some by HTTPS)||Yes. Site Structure - Site Audit - HTTP pages with mixed content issues|
|Redirect chains report|
Nobody likes redirect chains. Not users, not search engines. A crawler should report any redirect chains to let you decide if it's worth fixing.
|Yes. Go to "Site structure" -> "Site audit" -> "Pages with long redirect chains". Question for the representatives: can i see first, last URL?|
|Website speed statistics|
Performance is becoming more and more important both for users and SEO. So crawlers should present reports related to performance.
|List of URLs blocked by robots.txt|
It happens that a webmaster mistakenly prevents Google from crawling a particular set of pages. As an SEO, you should review the list of URLs blocked by robots.txt - to make sure there are no mistakes.
Yes. Go to Site Structure -> Site Audit -> Resources restricted from indexing and filter the results by "Robots instructions: `Disallowed (Robots.txt)` "
|Schema.org detection||There is just a basic information on if schema.org was implemented or not. http://take.ms/Bx3sA|
|Exporting to excel / CSV|
Sometimes a crawler has no power here and you need to export the data and edit it in Excel / other tools.
|Exporting to PDF||Yes|
|Custom reports / dashboards||Yes. Go to the "Reports" tab|
|Sharing individual reports|
Imagine that you want to share a report related to 404s with your developers. Does the crawler support it?
|Yes. You can customize your report and share it.|
|Granting access to a crawl for another person|
It's pretty common that two or more people work on the same SEO audit. Thanks to report sharing, you can work simultaneously.
|No. You can export a crawl and your collegues can open it in their Website auditor copy + you can export a crawl summary and get a shareable link to it.|
|Explanation on the issues|
If you are new to SEO, you will appreciate the explanation of the issues that many crawlers provide.
A crawler should let you perform a custom extraction to enrich your crawl. For instance, while auditing an e-commerce website, you should be able to scrape information about product availability and price.
|Can crawler detect the unique part - that is not a part of the template?||It’s valuable if a crawler let you analyse only the unique part of a page (excluding navigation links, sidebars and footer).||No|
|Ability to use the crawler's API||No|
|Supported operating systems||Windows, Linux, Mac|
|Integration with Google Analytics||Yes|
|Integration with Google Search Console||Yes|
|Integration with server logs||No|
|Integration with other tools||Integration with Moz API|
|Why do users should use WebSite Auditor?||"There's quite a number of powerful web crawlers on the market, and we're happy to be in this competitive and highly-professional space, which constantly inspires us for excellence.|
We've analyzed the feedback of our loyal customers to identify several common points, which make the SEO professionals choose WebSite Auditor over other web crawlers:
- Loads of conveniently organized crawl data. WebSite Auditor provides abundant data for technical analysis: crawlability and indexing, redirects, code, internal linking, images, mobile friendliness, and more. Most importantly, this data is logically clustered and visually rich. In comparison with some other popular tools, there’s no need to switch between tabs and columns to collect the required data and further accumulate it into a spreadsheet. With WebSite Auditor, you have it all in one place, ready to make informed SEO decisions.
- Dedicated content analysis. WebSite Auditor lets users optimize title tags, meta descriptions, headings, alt tags, and more. Plus, all the keyword-based calculations are built on the advanced TF-IDF (term frequency - inverse document frequency) algorithm.
- Visual website structure maps. Beautiful, interactive site visualizations help WebSite Auditor users to spot problems in their site architecture, analyze internal link juice, and explain errors to clients.
- Customizable, good-looking reports. While all the tools on the market (including WebSite Auditor) will serve you excellent CSV files with the necessary data, WebSite Auditor's reports are the choice of many SEO professionals as they make the SEO data speak for itself. According to the feedback we get, WebSite Auditor reports are way better to impress clients and teammates, as they're vocal, beautiful and fully customizable.
- Agency work: easy price setting for new clients. We hear it often from agency folks that WebSite Auditor works great when new clients come over, and the sales person needs to quickly evaluate the amount of work ahead and provide a quote. The analysis is quick and truly gives the big picture about the site's technical and on-page faults, and what needs to be fixed".
|Free account - try||Yes, you can get a 14-day, fully-featured trial|
|Referral link||WebSite Auditor Enterprise 10% off checkout|
|WebSite Auditor Professional 10% off checkout|