2024 | Bunker DB | Naming convention

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1	Naming convention example: travel agency (copy this file)
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3	Campaign (sumar categorías según necesidades)									Ad group							Ad
4	Region	?	Source	?	Campaign type	?	Audience	?	Funnel stage	Region	?	theme	?	Audience	?	more info examples	Region	?	theme	?	Audience	?	Formato
5	AN	Andean	GG	Google	SEAR	Search	GEN	Generic (product)	AWAR	AN	Andean	travel	travel	N//A	No audience	Users30D	AN	Andean	travel	travel	N//A	No audience	VID
6	CE	Central	FB	Facebook	DISP	Display	BRAND	Branding	CONS	CE	Central	travel insurance	insurance	GEN	Generic (product)	AddtoCart15D	CE	Central	travel insurance	insurance	GEN	Generic (product)	IMG01
7	CA	Caribbean	LI	Linkedin	PMAX	Performance max	CONQ	Competitors	CONV	CA	Caribbean	packs	packs	BRAND	Branding		CA	Caribbean	packs	packs	BRAND	Branding	COL
8	SA	South Am	PG	Programmatic	DISC	Discovery	RMKT	Remarketing		SA	South Am	car rental	car rental	CONQ	Competitors		SA	South Am	car rental	car rental	CONQ	Competitors
9	CO	Colombia		Twitter	REACH	Reach	INT	Interests		CO	Colombia	hotels	hotels	RMKT	Remarketing		CO	Colombia	hotels	hotels	RMKT	Remarketing
10					TRAF	Traffic	LAL	Lookalike						INT	Interests						INT	Intereses
11							INMK	In market						LAL	Lookalike						LAL	Lookalike
12							AFF	Affinity						INMK	In market						INMK	In market
13														AFF	Affinity						AFF	Affinity
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15	Region	_	Source	_	Campaign type	_	Audience	_	Funnel stage	Region	_	Theme	_	Audience	_	more info	Region	_	Theme	_	Audience	_	format
16	AN	_	FB	_	TRAF	_	LAL	_	AWAR	AN	_	travel	_	LAL	_	visitors30D	AN	_	travel	_	LAL	_	VID01
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18	AN_FB_TRAF_LAL_AWAR									AN_travel_LAL_visitors30D							AN_travel_LAL_VID01
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22	CAMPAIGN	AN_FB_TRAF_LAL_AWAR
23	AD GROUP	AN_travel_LAL_visitors30D
24	AD	AN_travel_LAL_VID01
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