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Find this helpful? Book a Call at www.thesalesplaybook.com/bookacall
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ObjectiveTestimonial Questionboardmatching.chFollow-Up Questions
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1Raise objections proactivelyWhat initially prevented you from buying?As a startup founder, I dragged the idea if and how to form an advisory board for a long-time as I frankly did not know how to find great people specialised and available for this form of coaching.Ask how you could have done a better job removing these concerns before even entering the dialogue
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2Defuse objectionsWhat did you find upon buying the product/service?I then found boardmatching.ch via my EPFL network and was intrigued about the process.Ask why the buyer did not arrive at that finding before the purchase
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3Get "killer testimonial"What specific thing do you like most?What I really loved was how clear, pragmatic but professional the whole experience from the startup survey to the matching to "closing the loop" with gathering this testimonial was.Ask if the customer would still buy your product/service if only for this one thing
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4Enrich customer success storyWhat three other benefits come to your mind spontaneously?Besides that, I herewith found another great resource to provide to my B2B technology startup clients to provide more value for them.Ask what this means for the customer's business on financial ROI, but also emotionally
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5Receive buy-in for referralsWho could also really benefit from working with us?I can only recommend using the boardmatching.ch platform to any founder looking to form a board in the most effective, professional and even fun way.Ask for 2 concrete intros your customer can make within the next 14 days
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6Uncover hidden feelingsIs there anything else you'd like to share?As my coach who I found a few weeks ago here says: No athlete gets to the Olympics without a great coach!Thank your customer for his trust, support and time
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Other Video Testimonial Example: here for you
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