|Week 1||Week 2||Week 3||Week 4||Week 5||Week 6||Week 7||Week 8||Week 9||Week 10||Week 11||Week 12|
|Marketing Initiative||Increase Ecommerce Revenue|
|Goal||$10,000 of revenue in 12 weeks|
|Marketing Strategies||- Offer a first-time purchase discount when new subscribers join your email list.|
- Use Sumo Reduct Cart Abandonment shortcut
- Use Sumo Increase Average Order Value shortcut.
- Add security badges to boost trustworthiness.
|- Improve product page copy.|
- Add video demonstrations to your products.
- Add an upsell before checkout.
|- Add related products below each product page.|
- Pitch Instagram influencers to promote your products.
- Run retargeting ads to abandoning customers.
|On-Going Marketing Activities||- Send more emails to subscribers and existing customers.|
- A/B test all your email opt-in forms and popups.
- Ask for testimonials from paying customers.