| A | B | C | D | E | F | G | H | I | J | K | L | M | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | ||
2 | Total core FTE web only | 0.0 | 0.1 | 0.8 | 0.6 | 1.9 | 2.3 | 2.4 | 2.1 | 1.8 | 2.5 | 2.6 | 4.7 | |
3 | Total core FTE marketing only | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.2 | 1.0 | |
4 | Total core FTE research only | 0.0 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.1 | 0.2 | 0.4 | 0.2 | 0.0 | |
5 | Total core FTE | 0.0 | 0.2 | 0.9 | 0.7 | 2.1 | 2.4 | 2.5 | 2.2 | 2.0 | 2.9 | 3.0 | 5.8 | |
6 | Year on year growth rate | N/A | N/A | +435% | -21% | +189% | +17% | +2% | -10% | -11% | +48% | +2% | +91% | |
7 | Unique visitors | Unknown | 51,189 | 99,541 | 156,904 | 541,383 | 978,872 | 1,585,559 | 1,626,966 | 1,486,951 | 1,695,973 | 1,297,367 | 1,981,694 | |
8 | Year on year growth rate | NA | NA | +94% | +58% | +245% | +81% | +62% | +3% | -9% | +14% | -24% | +53% | |
9 | Number of articles released | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 27 | 38 | |
10 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | +41% | |
11 | Site engagement hours | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 145,721 | 99,696 | 108,737 | 86,820 | 119,647 | |
12 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | -32% | +9% | -20% | +38% | |
13 | New newsletter subscribers | 706 | 1,226 | 1943 | 2283 | 23271 | 80,157 | 86,610 | 64,387 | 33,025 | 31,921 | 33,849 | 170,878 | |
14 | Year on year growth rate | NA | +74% | +58% | +17% | +919% | +244% | +8% | -26% | -49% | -3% | +6% | +405% | |
15 | Total newsletter subscribers at end of period | Unknown | Unknown | Unknown | Unknown | Unknown | 89,804 | 149,151 | 182,427 | 178,630 | 179,337 | 170,725 | 279,037 | |
16 | Year on year growth rate | NA | NA | NA | NA | NA | NA | +66% | +22% | -2% | +0% | -5% | +63% | |
17 | # of pubs in units | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 28.75 | 23.75 | |
18 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | -17% | |
19 | # of promos in units | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | 14.5 | 20 | |
20 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | +38% | |
21 | # of web hits (stage 1 of funnel) | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 2,473,969 | 2,861,077 | 2,308,583 | 3,789,022 | |
22 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | +16% | -19% | +64% | |
23 | # of hits > 30 sec | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 1,284,808 | 1,529,856 | 1,120,688 | 1,023,143 | |
24 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | +19% | -27% | -9% | |
25 | # of eng hours on site as a whole (stage 3 of funnel) | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 99,695 | 108,737 | 86,820 | 119,150 | |
26 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | +9% | -20% | +37% | |
27 | # of eng hours on core core content | NA | NA | NA | NA | NA | NA | NA | NA | 61,506 | 64,635 | 53,067 | 65,476 | |
28 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | NA | NA | +5% | -18% | +23% | |
29 | ||||||||||||||
30 | ||||||||||||||
31 | Podcast | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | |
32 | Total core FTE direct only | 0.0 | 0.3 | 1.0 | 1.3 | 1.5 | 2.0 | 2.0 | ||||||
33 | Year on year growth rate | NA | +1400% | +233% | +30% | +15% | +33% | |||||||
34 | Number of episodes released | Unknown | Unknown | 32 | 20 | 34 | 34 | 37 | ||||||
35 | Year on year growth rate | NA | NA | NA | -38% | +70% | 0% | +9% | ||||||
36 | Hours of content released | Unknown | Unknown | Unknown | Unknown | Unknown | 85 | 76 | ||||||
37 | Year on year growth rate | NA | NA | NA | NA | NA | NA | -11% | ||||||
38 | Total listening time estimate in hours using March 2022 method (40% Apple up to Nov 2019 then '75% in the Big 3') | Unknown | 6,418 | 79,706 | 115,834 | 121,362 | 186,550 | 262,596 | ||||||
39 | Year on year growth rate | NA | NA | +1142% | +45% | +5% | +54% | +41% | ||||||
40 | Big 3 number of subscribers estimate at end of period | Unknown | Unknown | Unknown | Unknown | 32,369 | 51,907 | 81,700 | ||||||
41 | Year on year growth rate | NA | NA | NA | NA | NA | +60% | +57% | ||||||
42 | ||||||||||||||
43 | ||||||||||||||
44 | Job board | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | |
45 | Total core FTE direct only | 0.0 | 0.3 | 0.7 | 1.3 | 1.4 | 1.4 | 1.4 | ||||||
46 | Year on year growth rate | NA | +3000% | +126% | +86% | +8% | ||||||||
47 | Vacancies published | Unknown | Unknown | 344 | 1,251 | 1,820 | 3,216 | 4,317 | ||||||
48 | Year on year growth rate | NA | NA | NA | +264% | +45% | +77% | +34% | ||||||
49 | Number of job board users (that have clicked on a vacancy) | Unknown | Unknown | Unknown | 32,651 | 35,929 | 45,752 | 85,207 | ||||||
50 | Year on year growth rate | NA | NA | NA | NA | +10% | +27% | +86% | ||||||
51 | Number of newsletters sent out | Unknown | 3 | 7 | 15 | 12 | 31 | 34 | ||||||
52 | Year on year growth rate | NA | NA | +133% | +114% | -20% | +158% | +10% | ||||||
53 | Vacancy clicks | Unknown | Unknown | 42,421 | 82,918 | 107,742 | 163,163 | 317,348 | ||||||
54 | Year on year growth rate | NA | NA | NA | +95% | +30% | +51% | +94% | ||||||
55 | Avg clicks per user | Unknown | Unknown | Unknown | 2.54 | 3.00 | 3.57 | 3.72 | ||||||
56 | Year on year change | NA | NA | NA | NA | +18% | +19% | +4% | ||||||
57 | ||||||||||||||
58 | One-on-one | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | |
59 | Total core FTE direct only advising | 0.1 | 0.4 | 0.7 | 0.2 | 0.2 | 1.7 | 2.1 | 1.7 | 2.2 | 3.4 | 4.8 | ||
60 | Total core FTE direct headhunting | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.5 | 1.9 | 1.8 | 0.3 | 0.6 | ||
61 | Total core FTE both | 0.1 | 0.4 | 0.7 | 0.2 | 0.2 | 1.8 | 2.6 | 3.5 | 4.0 | 3.7 | 5.3 | ||
62 | Year on year growth rate | NA | +400% | +78% | -68% | -26% | +947% | +45% | +37% | +12% | -8% | +46% | ||
63 | Number of advising applications | Unknown | Unknown | Unknown | Unknown | Unknown | 1,292 | 636 | 780 | 909 | 2,193 | 5,663 | ||
64 | Year on year growth rate | NA | NA | NA | NA | NA | NA | -51% | +23% | +17% | +141% | +158% | ||
65 | Number of headhunting calls | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 30 | 347 | 187 | 0 | 0 | ||
66 | Year on year growth rate | NA | NA | NA | NA | NA | NA | NA | +1057% | -46% | -100% | NA | ||
67 | Number of advising calls | 34 | 78 | 28 | 139 | 100 | 269 | 203 | 222 | 284 | 831 | 1,425 | ||
68 | Year on year growth rate | NA | +129% | -64% | +396% | -28% | +169% | -25% | +9% | +28% | +193% | +71% | ||
69 | Total number of one-on-one calls | 34 | 78 | 28 | 139 | 100 | 269 | 233 | 569 | 471 | 831 | 1,425 | ||
70 | Year on year growth rate | NA | +129% | -64% | +396% | -28% | +169% | -13% | +144% | -17% | +76% | +71% | ||
71 | Advising calls per application | NA | NA | NA | NA | NA | 0.21 | 0.32 | 0.28 | 0.31 | 0.38 | 0.25 | ||
72 | Year on year growth rate | NA | NA | NA | NA | NA | NA | +53% | -11% | +10% | +21% | -34% | ||
73 | Fraction of calls worth having | NA | NA | NA | NA | NA | NA | NA | NA | 67% | 73% | 70% | ||
74 | Year on year change | NA | NA | NA | NA | NA | NA | NA | NA | NA | +9% | -4% | ||
75 | Average usefulness rating 1-7 | NA | NA | NA | NA | NA | 5.86 | 5.89 | 5.79 | 6.37 | 5.97 | 5.88 | ||
76 | Year on year change | NA | NA | NA | NA | NA | NA | +1% | -2% | +10% | -6% | -2% | ||
77 | ||||||||||||||
78 | ||||||||||||||
79 | Overall org | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | |
80 | Primary staff FTE on senior management | 0.0 | 0.1 | 0.3 | 0.3 | 0.5 | 0.4 | 0.5 | 0.7 | 0.8 | 0.7 | 1.4 | 1.4 | |
81 | Primary staff FTE direct on programmes | 0.0 | 0.3 | 1.7 | 1.5 | 2.3 | 3.6 | 5.0 | 6.6 | 8.1 | 9.9 | 10.1 | 15.0 | |
82 | Primary staff FTE on supporting (inc share of EV ops) | 0.0 | 0.3 | 0.8 | 0.8 | 1.0 | 1.2 | 1.2 | 1.7 | 2.9 | 3.2 | 2.9 | 4.4 | |
83 | Primary staff FTE and share EV Ops | 0.0 | 0.7 | 2.8 | 2.6 | 3.8 | 5.2 | 6.7 | 8.9 | 11.8 | 13.8 | 14.5 | 20.7 | |
84 | Supporting as proportion of core | NA | NA | +329% | -8% | +47% | +37% | +28% | +34% | +32% | +17% | +5% | +43% | |
85 | Labour costs (in person-years, including other team members) | 1.7 | 3.4 | 7.5 | 4.9 | 5.0 | 5.5 | 7.8 | 10.1 | 12.5 | 14.7 | 16.2 | 23.4 | |
86 | Year on year growth rate | NA | +100% | +121% | -35% | +2% | +10% | +42% | +30% | +24% | +18% | +10% | +44% | |
87 | Financial costs converted to USD, calendar year (estimate) | $ - | $ 57,721 | $ 163,108 | $ 229,133 | $ 347,950 | $ 470,574 | $ 751,480 | $ 1,294,124 | $ 2,390,000 | $ 3,150,000 | $ 3,410,000 | $ 6,660,000 | |
88 | Year on year growth rate | NA | NA | +183% | +40% | +52% | +35% | +60% | +72% | +85% | +32% | +8% | +95% |