1 | Final Data | Google Trends Winter Holiday Period 2019/20 Data | Google Trends Winter Holiday Period 2020/21 Data | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
2 | Keyword | Google Trends Type | Change % | Google Trends 2019/2020 Xmas Period 3 Week Average | Google Trends 2020/21 Xmas Period 3 Week Average | Dec 22-Dec 28 | Dec 29-Jan 4 | Jan 5-Jan 11 | Dec 20-26 | Dec 27-Jan 2 | Jan 3-Jan 9 | |
3 | Zipflbob | Term | 1057,14% | 4,67 | 54,00 | 3 | 3 | 8 | 6 | 56 | 100 | |
4 | Snowkiting | Topic | 235,56% | 15,00 | 50,33 | 0 | 16 | 29 | 33 | 62 | 56 | |
5 | Schneeschuh | Topic | 106,59% | 30,33 | 62,67 | 27 | 31 | 33 | 23 | 74 | 91 | |
6 | Skitouren | Topic | 74,22% | 42,67 | 74,33 | 40 | 44 | 44 | 60 | 67 | 96 | |
7 | Rodeln | Sport | 58,52% | 45,00 | 71,33 | 42 | 62 | 31 | 20 | 100 | 94 | |
8 | Skilanglauf | Sport | 45,38% | 43,33 | 63,00 | 32 | 54 | 44 | 24 | 72 | 93 | |
9 | Winterwandern | Term | 31,58% | 50,67 | 66,67 | 42 | 71 | 39 | 23 | 100 | 77 | |
10 | Eissegeln | Sport | 0,00% | 4,67 | 4,67 | 0 | 0 | 14 | 0 | 0 | 14 | |
11 | Eistauchen | Topic | 0,00% | 0,00 | 0,00 | 0 | 0 | 0 | 0 | 0 | 0 | |
12 | Powder Surfing | Term | 0,00% | 0,00 | 0,00 | 0 | 0 | 0 | 0 | 0 | 0 | |
13 | Eisklettern | Topic | -22,22% | 24,00 | 18,67 | 23 | 26 | 23 | 11 | 31 | 14 | |
14 | Skibob | Sport | -25,84% | 29,67 | 22,00 | 47 | 29 | 13 | 15 | 0 | 51 | |
15 | Snowboarden | Sport | -46,15% | 43,33 | 23,33 | 38 | 49 | 43 | 17 | 22 | 31 | |
16 | Skifahren | Sport | -49,77% | 73,00 | 36,67 | 71 | 78 | 70 | 29 | 44 | 37 | |
17 | Eishockey | Sport | -51,52% | 11,00 | 5,33 | 11 | 12 | 10 | 4 | 7 | 5 | |
18 | Eislaufen | Sport | -86,36% | 66,00 | 9,00 | 83 | 74 | 41 | 10 | 9 | 8 | |
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21 | We used Google trends to determine the popularity of Winter Sport types this year. Google Trends compares the interest for a topic or term over a given time period (5 years in this case) with a base index of 100. In other words Google measures the relative variation in interest for a term between the period with the most searches and the other periods. Then we have brought this variation back to a percentage by calculating the rate of change. We determined the change in the popularity of wintersports between this winter and the previous winter by analysing the three week period over the winter holiday period in 2019/2020 versus the similar three week period in 2020/2021. This is historically the best time for people to enjoy recreational winter sports and deemed the most accurate data for our research. Note: The 5 year date range period chosen on google trends for this analysis: 23/12/2015 to 16/01/2021. Country: Germany | |||||||||||