New Motorhome Market 2019


1	April ⭐ 2019		New Motor Home Market Summary			Class A	Class C	Class B	April	vs. last April
2			April new motorhomes		→	9,616	9,956	1,893	21,465	-5.66%
3	John Thalacker's		Average month's selection			+6%	+10%	-7%	+7%
4	Motorhomes.com		Estimated days inventory			169	129	120	143	22,754
5	(972) 849-7404		Projected sales per day			57	77	16
6		Dealer stock	Units	Manufacturing		Motor Coaches	Cab-over Coaches	Camper Vans
7		0.4%	88	American Coach		Catalog	—	49
8		8.3%	1,791	Coachmen RV		Catalog	Catalog	Catalog
9		1.8%	377	Dynamax Corporation		—	377	—
10		4.4%	954	Entegra Coach		Catalog	Catalog	—
11		4.2%	900	Fleetwood RV		Catalog	Catalog	—
12		12.3%	2,632	Forest River RV		985	1,647	—
13		0.9%	200	Gulf Stream Coach		—	200	—
14		1.6%	336	Holiday Rambler		Catalog	Catalog	—
15		8.5%	1,826	Jayco		511	1,315	—
16		0.7%	154	Leisure Travel Vans		—	—	154
17		0.6%	123	Midwest Automotive Designs		—	—	123
18		0.1%	18	Monaco Coach		18	—	—
19		5.2%	1,115	Newmar		1,115	—	—
20		1.2%	248	Nexus		48	200	—
21		0.8%	165	Pleasure-Way		—	—	165
22		1.5%	327	Renegade RV		—	284	43
23		1.1%	228	Roadtrek		—	—	228
24		25.8%	5,530	Thor Motor Coach		Catalog	Catalog	—
25		4.8%	1,040	Tiffin Motorhomes		Catalog	Catalog	—
26		15.9%	3,413	Winnebago		Catalog	Catalog	Catalog
27			21,465	Totals		9,616	9,956	1,893
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29		Selection		Selection History	± Avg.	Class A	Class C	Class B	Days Inventory
30		20,787	2019	January	+3%	9,263	9,326	2,198	128
31		20,507	2019	February	+2%	9,127	9,384	1,996	130
32		21,036	2019	March	+5%	9,341	9,755	1,940	138
33		21,465	2019	April	+7%	9,616	9,956	1,893	143
34		23,309		May	+16%	10,004	11,145	2,160	133
35		19,368		June	-4%	8,876	8,555	1,937	111
36		19,001		July	-5%	8,726	8,256	2,019	110
37		17,801		August	-11%	8,177	7,660	1,964	103
38		17,943		September	-11%	8,319	7,613	2,011	104
39		19,597		October	-2%	8,897	8,707	1,993	115
40		19,842		November	-1%	8,986	8,764	2,092	119
41		20,505		December	+2%	9,173	9,151	2,181	125
42		20,097	Selection History Averages			9,042	9,023	2,032	122
43		20,097	Selection History Averages			45%	45%	10%	122
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45
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47		54,761		Wholesale Shipment Totals	± Avg.	Class A	Class C	Class B	Retail selection change
48		54,761		Wholesale Shipment Totals	± Avg.	20,793	28,223	5,745	Retail selection change
49		4,007	2019	January	-12%	1,592	2,060	355	282
50		4,545	2019	February	-0%	1,741	2,487	317	-280
51		6,117		March	+34%	2,246	3,373	498	529
52		6,031		April	+32%	2,020	3,449	562	429
53		5,356		May	+17%	2,041	2,741	574	1,844
54		4,206		June	-8%	1,424	2,247	535	-3,941
55		3,690		July	-19%	1,542	1,716	432	-367
56		4,959		August	+9%	2,026	2,362	571	-1,200
57		3,730		September	-18%	1,402	1,843	485	142
58		4,809		October	+5%	1,946	2,342	521	1,654
59		4,155		November	-9%	1,598	2,047	510	245
60		3,156		December	-31%	1,215	1,556	385	663
61		4,563	Wholesale Shipment Averages			1,733	2,352	479
62		4,563	Wholesale Shipment Averages			38%	52%	10%
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64
65
66				Groups
67					Units Share
68				Thor Industries	38.7%
69			5,530	Thor Motor Coach	25.8%
70			1,826	Jayco	8.5%
71			954	Entegra Coach	4.4%
72			8,310
73
74				Berkshire Hathaway	22.4%
75			2,632	Forest River RV	12.3%
76			1,791	Coachmen RV	8.3%
77			377	Dynamax Corporation	1.8%
78			4,800
79
80				Rev Group	8.3%
81			900	Fleetwood RV	4.2%
82			336	Holiday Rambler	1.6%
83			327	Renegade RV	1.5%
84			123	Midwest Automotive Designs	0.6%
85			88	American Coach	0.4%
86			18	Monaco Coach	0.1%
87			1,792
88
89				Remaining	30.6%
90
91
92						Class A	Class C	Class B
93				Current selection / Annual shipments		46%	35%	33%
94
95
96					Sources:	General RV Center
97						RV Trader
98						RV Industry Association
99		Distribution		Notes
100		Web		Estimated Days Inventory = 365 * (Current selection / Annual shipments)
101		Twitter
102		LinkedIn		Thanks for reading
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104
105
106	Motorhomes.com
107	New Motor Home Market Summary
108
109	Dealer Program (972) 849-7404 Call/Text John Thalacker
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1	New Motor Home Market Data
2			Class A	Class C	Class B
3	88	American Coach	39	0	49
4	1,791	Coachmen RV	557	932	302
5	377	Dynamax Corporation	0	377	0
6	954	Entegra Coach	527	427	0
7	900	Fleetwood RV	807	93	0
8	2,632	Forest River RV	985	1,647	0
9	200	Gulf Stream Coach	0	200	0
10	336	Holiday Rambler	275	61	0
11	1,826	Jayco	511	1,315	0
12	154	Leisure Travel Vans	0	0	154
13	123	Midwest Automotive Designs	0	0	123
14	18	Monaco Coach	18	0	0
15	1,115	Newmar	1,115	0	0
16	248	Nexus	48	200	0
17	165	Pleasure-Way	0	0	165
18	327	Renegade RV	0	284	43
19	228	Roadtrek	0	0	228
20	5,530	Thor Motor Coach	2,599	2,880	51
21	1,040	Tiffin Motorhomes	857	183	0
22	3,413	Winnebago	1,278	1,357	778
23			9,616	9,956	1,893
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