1 |  | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
2 | ||||||||||||
3 | CUSTOMER SEARCH TERM PPC REPORT | |||||||||||
4 | ||||||||||||
5 | Period between: | Account Stats for the Period | Keywords with Sales (Get this UP) | Keywords with No Sales (Get this DOWN) | ||||||||
6 | Start: | 4/23/2019 | Total Spend | $4,672.79 | Total Spend | $2,656.31 | Total Spend | $2,016.48 | ||||
7 | End: | 4/30/2019 | Total Sales | $15,339.58 | Total Sales | $15,339.58 | Total Sales | $0.00 | ||||
8 | Account ACoS | 30.5% | Converted ACoS | 17.3% | ACoS | 0% | ||||||
9 | Account RoAS | 3.3x | Converted Keywords | 582 | Non-convert Keywords | 2,403 | ||||||
10 | Avg Conversion % | 12.3% | Converted Keyword Ratio | 19.5% | Non-convert KW Ratio | 80.5% | ||||||
11 | Total Units Sold | 1,118 | Converted Spend % | 56.8% | Wasted Spend % | 43.2% | ||||||
12 | Total Keywords | 2,985 | Converted CTR | 0.6% | Non-convert CTR | 1.7% | ||||||
13 | Impressions / Clicks | 657341 / 3885 | Impressions / Clicks | 196919 / 3356 | ||||||||
14 | ||||||||||||
15 | Best Revenue Keyword | Lowest ACoS Keyword (not 0%) | Top 10 Profitable Keywords with Spend > $10 | |||||||||
16 | Keyword | hanging | Keyword | lonely | Keyword | RoAS | Spend | ACoS | ||||
17 | 7 Day Total Sales | $772.57 | 7 Day Total Sales | $95.96 | spoil | 31.6x | $10.90 | 3.17% | ||||
18 | 7 Day Total Units | 51 | 7 Day Total Units | 4 | refuse | 13.3x | $12.38 | 7.53% | ||||
19 | ACoS | 16.49% | ACoS | 0.02% | sip | 7.4x | $10.42 | 13.54% | ||||
20 | RoAS | 607.0% | RoAS | 479800.0% | noise | 6.6x | $11.84 | 15.19% | ||||
21 | Conversion % | 33.77% | Conversion % | 200.00% | veil | 6.5x | $18.98 | 15.35% | ||||
22 | Spend | $127.36 | Spend | $0.02 | lake | 6.4x | $13.54 | 15.76% | ||||
23 | Clicks | 151 | Clicks | 1 | join | 6.1x | $28.29 | 16.39% | ||||
24 | CPC | $0.84 | CPC | $0.02 | hanging | 6.1x | $127.36 | 16.49% | ||||
25 | Impressions | 7,394 | Impressions | 1 | courageous | 5.9x | $24.73 | 16.98% | ||||
26 | CTR | 2.04% | CTR | 100.00% | cellar | 5.7x | $25.26 | 17.56% | ||||
27 | ||||||||||||
28 | Highest Spend Keyword | Highest ACoS Keyword | Bottom 10 Unprofitable Keywords with Spend > $10 | |||||||||
29 | Keyword | flaky | Keyword | unsuitable | Keyword | RoAS | Spend | ACoS | ||||
30 | 7 Day Total Sales | $341.66 | 7 Day Total Sales | $7.49 | toothsome | 0.0x | $11.11 | |||||
31 | 7 Day Total Units | 34 | 7 Day Total Units | 1 | seemly | 0.0x | $11.42 | |||||
32 | ACoS | 48.09% | ACoS | 214.42% | community | 0.0x | $16.60 | |||||
33 | RoAS | 208.0% | RoAS | 47.00% | unsuitable | 0.5x | $16.06 | 214.42% | ||||
34 | Conversion % | 21.19% | Conversion % | 4.76% | punch | 0.6x | $26.70 | 178.60% | ||||
35 | Spend | $164.31 | Spend | $16.06 | vacation | 0.6x | $22.68 | 168.12% | ||||
36 | Clicks | 151 | Clicks | 21 | last | 0.7x | $15.55 | 141.49% | ||||
37 | CPC | $1.09 | CPC | $0.76 | fairies | 0.9x | $16.92 | 113.18% | ||||
38 | Impressions | 75,373 | Impressions | 6,524 | history | 0.9x | $12.52 | 113.92% | ||||
39 | CTR | 0.20% | CTR | 0.32% | lick | 0.9x | $12.50 | 113.74% | ||||
40 | ||||||||||||
41 | ||||||||||||