1 | Facebook Social Media Analytics Report | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
2 | July | August | September | October | Categories | Percent Difference | ||||||
3 | # of Posts: | 0.00 | # of Posts: | 7 | # of Posts: | 7 | # of Posts: | 15 | # of Posts: | 0 | ||
4 | Post Reach: | 0.00 | Post Reach: | 1308 | Post Reach: | 31858 | Post Reach: | 969 | Post Reach: | 0 | ||
5 | Post Engagement: | 0.00 | Post Engagement: | 148 | Post Engagement: | 224 | Post Engagement: | 76 | Post Engagement: | 0 | ||
6 | Post Impressions: | 0.00 | Post Impressions: | 2061 | Post Impressions: | 34207 | Post Impressions: | 1352 | Post Impressions: | 0 | ||
7 | Total Likes: | 357.00 | Total Likes: | 363 | Total Likes: | 364 | Total Likes: | 34 | Total Likes: | -90.48% | ||
8 | Engaged Users (Page): | 19.00 | Engaged Users (Page): | 162 | Engaged Users (Page): | 232 | Engaged Users (Page): | 93 | Engaged Users (Page): | 389.47% | ||
9 | Reach (Page): | 1,377.00 | Reach (Page): | 142 | Reach (Page): | 34276 | Reach (Page): | 911 | Reach (Page): | -33.84% | ||
10 | Impressions (Page): | 289.00 | Impressions (Page): | 2137 | Impressions (Page): | 34410 | Impressions (Page): | 1658 | Impressions (Page): | 473.70% | ||
11 | ||||||||||||
12 | Posts: | |||||||||||
13 | Permalink | Post Message | Type | Posted | like | share | comment | link clicks | other clicks | photo view | ||
14 | https://www.facebook.com/sheptravels/posts/1990516054345140 | The ATX Travel Tech Meetup is live! Check out the Capital Factory livestream here. #atxtraveltech #traveltech #whatgoesaroundcomesaround #capitalfactorymeetup | Link | 9/25/18 4:45 PM | 5 | 0 | 0 | 1 | 0 | 0 | ||
15 | https://www.facebook.com/sheptravels/posts/1989170644479681 | Tomorrow! Don't miss this month's speaker. We're back at Capital Factory where we'll welcome Kathy Misunas, former CEO of Sabre, for "What Goes Around Comes Around." Kathy and Shep CEO and Co-Founder Daniel Senyard will discuss how the innovators of today can look to history for hints on how leveraging the latest tools will revolutionize the travel industry. RSVP below. | Link | 9/24/18 11:00 AM | 0 | 0 | 0 | 0 | 0 | 0 | ||
16 | https://www.facebook.com/events/1520001781477052/ | Join us this Tuesday, the 25th for ATX Travel Tech's September meetup. We're back at Capital Factory in the Mobility X room this month where we'll welcome Kathy Misunas, former CEO of Sabre, for "What Goes Around Comes Around." Kathy and Shep CEO and Co-Founder Daniel Senyard will discuss how the innovators of today can look to history for hints on how leveraging the latest tools will revolutionize the travel industry. | Status | 9/20/18 5:02 PM | 0 | 0 | 0 | 0 | 0 | 0 | ||
17 | https://www.facebook.com/sheptravels/posts/1983475508382528 | Join us this Tuesday, the 25th for ATX Travel Tech's September meetup. We're back at Capital Factory this month where we'll welcome Kathy Misunas, former CEO of Sabre, for "What Goes Around Comes Around." Kathy and Shep CEO and Co-Founder Daniel Senyard will discuss how the innovators of today can look to history for hints on how leveraging the latest tools will revolutionize the travel industry. RSVP below. | Link | 9/19/18 10:30 AM | 3 | 1 | 0 | 51 | 8 | 0 | ||
18 | https://www.facebook.com/sheptravels/posts/1972902489439830 | In a follow up to our Duty of Care: Employers’ Obligation Towards Traveling Employees piece, we explore duty of care from the business traveler's perspective. Learn about the spectrum of duty of care, it's role in travel risk management and why it's a necessary component of keeping business travelers safe. http://bit.ly/2oRgL3a | Link | 9/10/18 8:00 AM | 1 | 0 | 0 | 0 | 0 | 0 | ||
19 | https://www.facebook.com/sheptravels/posts/1966381173425295:0 | Team headshots in the park! | Photo | 9/5/18 1:33 PM | 2 | 0 | 0 | 0 | 3 | 3 | ||
20 | https://www.facebook.com/sheptravels/posts/1961933380536741:0 | @sheptravels engineer, @molitordan, is in London, competing in #vrchallengerleague in #onwardgame: 2 -0 record! #goswooty #virtualreality #G-Men | Photo | 9/1/18 4:38 PM | 4 | 1 | 0 | 0 | 1 | 1 | ||
21 | https://www.facebook.com/sheptravels/posts/1957929627603783 | Senior Full-Stack JavaScript Developer | 8/29/18 8:42 AM | 1 | 0 | 0 | 0 | 0 | 0 | |||
22 | https://www.facebook.com/sheptravels/posts/1951692944894118:0 | Beautiful day of the Bay. #travel #businesstravel #sanfrancisco | Photo | 8/24/18 3:09 PM | 1 | 0 | 0 | 0 | 0 | 0 | ||
23 | https://www.facebook.com/sheptravels/posts/1935648486498564 | Vote for Shep CEO and Co-founder Daniel Senyard's panel at SXSW: "Treat Your Team Like The Adults They Are". This panel will explore how technology tools and data enable modern organizations to stay relevant in a world and workforce that wants flexible work schedules and work/life balance with trust and accountability. https://panelpicker.sxsw.com/vote/90281 | Photo | 8/15/18 6:40 AM | 10 | 2 | 0 | 6 | 10 | 4 | ||
24 | https://www.facebook.com/sheptravels/posts/1934778996585513:0 | Great talk by Shep advisor and 30-yr GBTA vet, Mitch Gross and Urbandoor CEO, Erik Eccles, on how large companies and TMCs should evaluate startup partnerships the same way investors do. #travel #GBTA #Managedtravel #startups #gbta2018 #innovation | Photo | 8/14/18 6:51 PM | 1 | 0 | 0 | 0 | 1 | 0 | ||
25 | https://www.facebook.com/sheptravels/posts/1927694607293952 | Shep updated their business hours. | Link | 8/10/18 3:30 PM | 1 | 0 | 0 | 0 | 2 | 0 | ||
26 | https://www.facebook.com/sheptravels/posts/1915577111839035 | Shep is currently looking for a Digital Marketing Intern to join our team this fall! This paid internship is ideal for students who are interested in stepping into the Austin startup world with the autonomy, confidence, and adaptibility to thrive in a fast paced environment. You'll work with the Sales and Marketing teams on strategy development, implementation and reporting. Experience in social media marketing and analytics, SEO optimization, content marketing and laughing at a CEO's Dad jokes are ideal skills for success in this position. | Link | 8/3/18 9:15 AM | 30 | 4 | 0 | 9 | 39 | 0 | ||
27 | https://www.facebook.com/sheptravels/posts/1912218972174849 | Great few days of meetings in #chicago for team Shep, away from the 100+ heat in Austin. #businesstravel #traveltech #partnerships #travel #lake @ Chicago, Illinois | Photo | 8/1/18 6:59 AM | 27 | 1 | 5 | 0 | 29 | 18 | ||
28 | Totals: | 67 | 93 | 26 | ||||||||
29 | ||||||||||||
30 | The number of People Talking About the Page by user age and gender (Unique Users) | |||||||||||
31 | Demographics: | F.18-24 | F.25-34 | F.35-44 | F.45-54 | F.55-64 | F.65+ | M.18-24 | M.25-34 | M.35-44 | M.45-54 | M.55-64 |
32 | July: | 0 | 265 | 257 | 327 | 0 | 22 | 0 | 197 | 296 | 220 | 0 |
33 | August: | 31 | 398 | 328 | 118 | 119 | 70 | 28 | 256 | 242 | 137 | 28 |
34 | September: | 11 | 73 | 39 | 12 | 21 | 14 | 0 | 130 | 99 | 41 | 0 |
35 | October | 2 | 42 | 6 | 3 | 3 | 7 | 40 | 47 | 6 | 10 | |
36 | What Kim Thinks: | |||||||||||
37 | July had no posts, which is why the numbers were low. | |||||||||||
38 | By posting 7 per month, it seems our numbers did well. Let’s keep posting! | |||||||||||
39 | The Travel Tech post from September had the highest clicks as well as impressions. | |||||||||||
40 | I wonder if the COA had anything to do with it. | |||||||||||
41 | Actually, the posts that had COA did better than the rest. | |||||||||||
42 | Perhaps we can try adding more and see how that works for us? | |||||||||||
43 | Multimedia components tend to do better than just statuses. | |||||||||||
44 | We should try to add more links and photos (that are relevant of course) to see if we can get more impressions and reach. | |||||||||||
45 | A professor once told multimedia components made FB statuses stand out and that people have gotten lazy and rather see or hear things than read a post. | |||||||||||
46 | We should continue to post like August and September to see an increase in numbers. We did really well and can continue if we keep a consistent posting schedule. | |||||||||||
47 | It seems that the best times to post are during early morning commutes and lunch times. | |||||||||||
48 | Let’s play around more with this and compare the data at the end of the month. |
1 | Twitter Social Media Analytics Report | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
2 | July | August | September | October | Categories | Percent Difference | ||||
3 | Tweets: | 1 | Tweets: | 3 | Tweets: | 5 | Tweets: | 25 | Tweets: | 2400.00% |
4 | Profile Visits: | 22 | Profile Visits: | 61 | Profile Visits: | 54 | Profile Visits: | 69 | Profile Visits: | 213.64% |
5 | Tweet Impressions: | 3,700.00 | Tweet Impressions: | 4.2K | Tweet Impressions: | 5.4K | Tweet Impressions: | 9,969 | Tweet Impressions: | 169.43% |
6 | New Followers: | 3 | New Followers: | -1 | New Followers: | -2 | New Followers: | -1 | New Followers: | -133.33% |
7 | Engagement Rate: | 1.40% | Engagement Rate: | 0.50% | Engagement Rate: | 1% | Engagement Rate: | 0.9 | Engagement Rate: | 6328.57% |
8 | Link Clicks: | 2 | Link Clicks: | 3 | Link Clicks: | 3 | Link Clicks: | 15 | Link Clicks: | 650.00% |
9 | ||||||||||
10 | What Kim Thinks: | |||||||||
11 | Even though we lost followers when we started to tweet more, we did get more impressions and higher engagement. | |||||||||
12 | While followers are important, I think it would be best to continue to increase the number of tweets. | |||||||||
13 | We should do a variety of tweets from personal, industry updates, and talking about #TravelTech. | |||||||||
14 | I will look into that hashtag and see if there’s anything we can do to increase our engagement. | |||||||||
15 | A few industries have Twitter chats that maybe we can join? | |||||||||
16 | For now, Travel Tech and personal company tweets tend to be the best tweets for us. | |||||||||
17 | Best tweet for August was regarding Team Shep in Chicago. We included a photo, and the following hashtags: #businesstravel #traveltech #partnerships #travel #lake #chicago. Impression: 600 | |||||||||
18 | Best tweet for August was regarding the Travel Tech Meetup. Included a link to the Meetup, and the following hashtags: #ATXTravelTech, #Shep | |||||||||
19 | We do an amazing job keeping up with hashtags and should continue to use relevant hashtags. |
1 | Instagram Social Media Analytics Report | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
2 | July | August | September | October | Categories | Percent Difference | ||||
3 | Total Posts: | 1 | Total Posts: | 6 | Total Posts: | 3 | Total Posts: | 2 | Total Posts: | 100.00% |
4 | Total Likes: | 17 | Total Likes: | 95 | Total Likes: | 30 | Total Likes: | 54 | Total Likes: | 217.65% |
5 | Total Comments: | 8 | Total Comments: | 4 | Total Comments: | 1 | Total Comments: | 8 | Total Comments: | 0.00% |
6 | Interactions: | 1 | Interactions: | 2 | Interactions: | 2 | Interactions: | 0 | Interactions: | -100.00% |
7 | Reach: | 40 | Reach: | 284 | Reach: | 131 | Reach: | 94 | Reach: | 135.00% |
8 | Impressions: | 71 | Impressions: | 397 | Impressions: | 192 | Impressions: | 124 | Impressions: | 74.65% |
9 | Profile Visits: | 1 | Profile Visits: | 2 | Profile Visits: | 2 | Profile Visits: | 0 | Profile Visits: | -100.00% |
10 | Followers: | 0 | Followers: | 0 | Followers: | 1 | Followers: | 0 | Followers: | 0 |
11 | ||||||||||
12 | What Kim Thinks: | |||||||||
13 | We should update Instagram more often. | |||||||||
14 | 1-3 times a week should suffice. We had good numbers in August when we posted a lot. | |||||||||
15 | For some reason, pictures in the evening tend to get more likes. | |||||||||
16 | Could be the end of the workday, around the start of dinner. I think we should try to post some in the morning, lunch, and evening to see if posting for us in the evening is actually best, or if it was just a coincidence. | |||||||||
17 | Traveling pics did really well. | |||||||||
18 | Maybe we can use the hashtag around that like #WanderlustWednesday or something like that? Obviously, we should see the contents of the hashtag before we decide to use it. | |||||||||
19 | We should use more hashtags. | |||||||||
20 | Let's bring back #TravelTipTuesday. | |||||||||
21 | I will probably start doing research regarding what type of hashtags would work with our industry. | |||||||||
22 | The one follower we got was from the picture regarding the headshots. | |||||||||
23 | Personable = Good. | |||||||||
24 | Photos that tend to have more blue-ish hue tend to be more successful. | |||||||||
25 | Could be that the blue photos might remind people of travel? | |||||||||
26 | Will play with blue hues to see if its a coincidence or not. | |||||||||
27 | People do say that blue tends to get more likes. | |||||||||
28 | ||||||||||
29 | ||||||||||
30 | The picture with the advising did well regarding impressions and reach. | |||||||||
31 | It could be due to the conference hashtag. If we post any conference/event photos, we should definitely use those hashtags in our posts. |
1 | LinkedIn Social Media Analytics Report | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
2 | July | August | September | October | Categories | Percent Difference | ||||
3 | Total Page Views: | 201 | Total Page Views: | 254 | Total Page Views: | 167 | Total Page Views: | 271 | Total Page Views: | 34.83% |
4 | Impressions: | 190 | Impressions: | 787 | Impressions: | 601 | Impressions: | 536 | Impressions: | 182.11% |
5 | Unique Impressions: | 42 | Unique Impressions: | 417 | Unique Impressions: | 373 | Unique Impressions: | 217 | Unique Impressions: | 416.67% |
6 | Clicks: | 4 | Clicks: | 25 | Clicks: | 12 | Clicks: | 32 | Clicks: | 700.00% |
7 | Likes: | 1 | Likes: | 5 | Likes: | 5 | Likes: | 38 | Likes: | 3700.00% |
8 | Comments: | 0 | Comments: | 0 | Comments: | 0 | Comments: | 0 | Comments: | 0 |
9 | Shares: | 0 | Shares: | 4 | Shares: | 2 | Shares: | 0 | Shares: | 0 |
10 | Social Engagement: | 2.63% | Social Engagement: | 4.32% | Social Engagement: | 3.16% | Social Engagement: | 4.89 | Social Engagement: | 18479.03% |
11 | Followers: | 5 | Followers: | 2 | Followers: | 4 | Followers: | 3 | Followers: | -40.00% |
12 | Traffic Metrics (Mobile): | 21.00 | Traffic Metrics (Mobile): | 44 | Traffic Metrics (Mobile): | 33 | Traffic Metrics (Mobile): | 51 | Traffic Metrics (Mobile): | 142.86% |
13 | Traffic Metrics (Desktop): | 180.00 | Traffic Metrics (Desktop): | 210 | Traffic Metrics (Desktop): | 134 | 98 | Traffic Metrics (Desktop): | -45.56% | |
14 | ||||||||||
15 | Follower Demographics: | % of Followers | ||||||||
16 | Computer Software | 12 | 14.63% | |||||||
17 | Leisure, Travel & Tourism | 9 | 10.98% | |||||||
18 | Information Technology and Services | 8 | 9.76% | |||||||
19 | Financial Services | 8 | 9.76% | |||||||
20 | Internet | 6 | 7.32% | |||||||
21 | Marketing and Advertising | 5 | 6.10% | |||||||
22 | Human Resources | 4 | 4.88% | |||||||
23 | Staffing and Recruiting | 4 | 4.88% | |||||||
24 | Food & Beverages | 3 | 3.66% | |||||||
25 | Higher Education | 2 | 2.44% | |||||||
26 | ||||||||||
27 | What Kim Thinks: | |||||||||
28 | No posts for July, which explains the low numbers. | |||||||||
29 | We should try to update more often. | |||||||||
30 | LinkedIn tends to give us the best numbers. | |||||||||
31 | What Went Well: | |||||||||
32 | The Kathy post did well regarding CTR. | |||||||||
33 | Shep Duty of Care blog post did well. | |||||||||
34 | Perhaps we can share older blog posts to get the numbers. Anything regarding company news also tends to do well on Linkedin. | |||||||||
35 | August was our best month for impressions, but we did well in August and September regarding CTR and social actions. |