|STAYING ALIVE UK|
|KEY PARTNERS||KEY ACTIVITIES||VALUE PROPOSITION||CUSTOMER RELATIONSHIPS||CUSTOMER SEGMENTS|
|Who are your key partners?||What are the activities you perform every day to deliver your value proposition?||What is the value you deliver to your customer? What is the customer need that your value propostion addresses? Why?||What relationship does each customer segment expect you to establish and maintain?||Who are your customers?|
|1. Creative Agencies|
3. Illustrators, graphic designers
4. Voiceover artists
5. Film companies
1. Drawings, Cartoons, Illustrations
2. Voiceovers for animations
3. Script writers
4. Freelance animators
5. 2-D animation
6. Film footage
Key activities performed by partners:
1. Create the images ready for production of animations
2. Record professionally recorded voiceovers in pro studio environment
3. Writing scripts to create engaging stories (not currently doing though)
4. Creating specific animations that I am unable to create (only used a couple of times)
5. Creating bespoke films and/or specific clips
|1. Listen to client’s stories|
2. Write scripts
3. Ideas for illustrations for w/boards
4. Produce animations
5. Produce videos
6. Share content on LinkedIn
7. Connect with Creatives on LinkedIn
Distribution channels/Revenue streams
1. Udemy.com (income generating)
1. Must get better at asking for feedback after jobs.
2. Must plan a regular meeting once every 6 months.
Bespoke and visually impactful cartoons and animation campaigns, engaging audiences and giving them a unique insight into an organisation’s story and value proposition.
Creative Agencies (Creative Directors)
Internal Comms (Comms Managers)
a. Provide consultancy and guidance to maximise the impact of campaigns and ensure that it’s fitness for purpose.
b. Ensure that your campaign has the potential to improve the reach, brand awareness and ultimately sales and profits.
c. Deliver an end to end production planning and strategic campaign service.
What makes us unique?
a. We listen carefully and generate visually impactful business story campaigns.
b. We act as your Chief Storyteller, supporting strategic and business objectives through our creative campaigns.
c. We could potentially be involved with a campaign's pre-production process and it's subsequent performance.
d. We have spent significant time and resource to develop our knowledge and expertise in sales, marketing and storytelling.
|1. A relationship that sees them as a partner|
2. An open, trusting and transparant relationship
3. A relationship with great and regular communication
4. Update customer segments on product developments
How do we get?
1. Through LinkedIn
2. Networking events
3. Word of mouth
4. The internet
Actually very few unfortunately, that's why I am doing this.
How are they integrated?
Not sure yet.
How costly are they?
1. Low cost due to virtual comms and activity
2. No travel requirements
3. Can work internationally without any cost
4. Currency conversion costs maybe
5. Delaying projects do cost lost revenue
|1. Creative agencies|
2. Start-up companies
3. Variety across large corporates and SME's
1. Creative agencies, because they are likely to be looking after a full service client that needs certain types of assets
2. Start-ups as they may have start-up capital and need to be creating their story and proposition from scratch
Customer Avatar - Creative Agency (see google doc, link below)
|What are the resources you need to deliver your value proposition?||How do your customer segments want to be reached?|
|1. Apple computer and software|
2. Animation software
3. Video editing software
5. Voiceover artists
6. Quotation/Proposal process
7. Online project management software
8. Video transfer cloud service
|1. In the main they prefer email|
2. In some cases they wish to meet face to face.
3. And some like speaking on the phone.
|COST STRUCTURE||REVENUE STREAMS|
|What are the important costs you make to deliver the value proposition?||How do customers reward you for the value you provide to them?|
|1. My own time|
2. Freelance illustrators (most expensive)
3. Freelance voiceovers
|1. Whiteboard Animation video production|
4. Revenue share from online video courses (Udemy)