Critical Success Factor and Crucial Questions Mashup!
The "Firm Foundation" Building Block Checklist for Your Venture!
|CSF ...||EARN a||PROFIT||SOLVING||CUSTOMER||PROBLEMS||BETTER than the||COMPETITION|
|Elements ...||Team: Innovator, Entrepreneur, Manager, Generalists, Specialists||Time and timing (ie, day, week, month, quarter, annual, lifetime to date, et al)||Innovation: Something New and Better||Customer Psychographic Profiles||Customer Pain - Pleasure Profiles||Value Proposition: Benefits versus Price||Existing direct and indirect solutions|
|Transformation: Delivering something new and better to the market||Revenue (ie, units sold times average selling price)||Something: Products, Services, Processes, Methods, Positioning, Business Model, Paradigm||Customer Demographic Profiles||Customer Needs, Wants, Desires Profiles||Core Competencies||Environments: Economic, Legal, Moral, Ethical, Community, Industry, Technical, Social, Competitive|
|Work: Marketing, Sales, Operations, R&D, Administration, Finance and Accounting||COGS (Cost of Goods Sold)||New to me, to us, to those nearby, to those faraway||None, one, some, many, markets||Scope Up||Competitive Advantages||Direct Competitors|
|Business Model: Buy low, add value, sell high!||Gross Income (Revenue minus COGS)||Matching Customer NWD Profile to Solution Fit, Form, Functions, Features||Markets: Test, Target, SOM (Served Obtainable Market), SAM (Served Accessible Market), TAM (Total Accessible Market)||Benefits: Promoted, Visible, Concealed||Indirect Competitors|
|Vision, Mission ... the CSF as the Mission||OpEx (Operating Expenses such as marketing costs, operational costs, administrative costs, new product development costs, et al)||Intellectual Property: Secrets, Copyrights, Trademarks, Patents||Complex and Changing Characteristics||Strategy: better benefits, comparable price; comparable benefits, lower price; better benefits, lower price||Complex and Changing|
|Goals, Objectives||EBITDA (Earning Before Interest, Taxes, Depreciation, and Amortization costs; Revenue minus COGS minus OpEx)||Marketing Brochures, Data Sheets||Continuous Validation Process||Potential Collaborators|
|Strategies, Tactics||Interest, Taxes, Depreciation, and Amortization costs||Production Documentation||Potential Collaborators||Strengths, Weaknesses, Opportunities, Threats|
|Resources: People, Places, Things, Time, Money||Design details: paper prototype, alpha version, beta version, 0.01 version, 1.0 version||Market Position and Posture|
|Solution Evolution||Scale Up|