Digital Fitness Benchmarking


1	#	App	Overall Brand Descriptor	Monthly App Download			Common features buckets													Differentiating bucket																Score	User Friendly (1-5)
2				(sensortower.com)				Social			Hyper Personalisation						Progress tracking
3				iOs	Android	Total	Holistic Health	Group Sessions/ Challenges	Social Feeds	Social sharing/ Add Friends	Custom Plans	Custom Analytics	Onboarding/ goal setting	Content Hub	Educational	Celebrity/ Professional Athlete Endorsements	Gamification (Badges, etc)	Analytics	Logs	Machine Learning	Form/ Technique	Avatars	Chatbot/ AI Assitant	Inclusive/ Accesible	High Quality Content	Casting /Smart TV App	Voice	AR/VR	Scanning/ Motion tracking	B2B	Partnerships	Wearables	Warm Up/Recovery	Brand Legacy	Multi- language support

5	1	FitBit	Community/Tracking	700,000	700,000	1,400,000	✓	✓	✓	✓	Premium	✓	✓		Research		✓	✓		✓	N/A				N/A		Alexa integration				✓	✓		✓	✓	13.5
6	2	Samsung Health	Social	100,000	2,000,000	2,100,000	✓	✓		✓	✓	✓	✓	✓			✓	✓							✓	✓	✓		Detects activity through watch		✓	✓		✓	Devices default language	14.5	3
7	3	Nike Training	Working Out + Community	600,000	400,000	1,000,000	✓	leaderboards, stats with friends	like/comment endorsed content feed + podcasts	✓	✓		✓	endorsed content feed + podcasts		✓	✓				✓			✓	✓	✓	✓				✓	✓	✓	✓	Setting exists but only english	13	5
8	4	Headspace	Holistic health	500,000	400,000	900,000	✓	✓	outside app	✓	open structure		✓	outisde app	✓			Basic history/ Journey			✓	Pre-set avatars		✓	✓		✓		N/A	✓	✓	Minimal features			✓	13	5
9	5	Lifesum	Tracking/ Log/ Nutrition	400,000	300,000	700,000				Adding friends, temporarily removed	Preset plans, nutrition settings		✓	✓				✓	✓		N/A				N/A	N/A	Google Assitant integration	N/A	N/A			✓	N/A		✓	6.5	3
10	6	Adidas Training	Working Out	200,000	500	200,500	Includes nutrition	✓		✓	✓		✓	✓	✓			✓	✓						✓	✓	✓					✓	✓	✓	Devices default language	13	4
11	7	Healthifyme	Customisation	50,000	400,000	450,000	✓	✓	✓	Leaderboard+ basic profile	✓		✓	✓	✓	✓	✓	✓	✓	RIA	✓		✓				Voice assistant RIA			✓	✓	Also has its own fitness band, RIST			Ria supports up to 10 languages	16.5	2
12	8	Cure.Fit	Social/Hotilistic Health	30,000	400	30,400	✓	✓					offline			✓	✓						Help Chat Window			✓			Energy meter		✓	✓				8	2
13	9	Asana Rebel	Holistic health/Community	100,000	100,000	200,000	✓				✓	✓	✓	✓	✓			Basic Stats							✓	✓	✓					✓			✓	11.5	5
14	10	Fitbod	Cusomisation/ Working Out/ Recovery	100,000	9,000	109,000					✓	✓	✓		✓	✓	Personal bests, not gamified	✓		✓	✓											✓	✓			10	4
15	11	Aaptiv + Aaptiv Coach + Audio Fitness	Customisation/ Holistic health	20,000	5,000	25,000	✓	✓	✓		✓	✓	✓	✓			✓	✓	✓	✓			✓	✓	✓		✓			✓	✓	✓	✓			17	4
16	12	Gymaholic (iOS)	Form/ Recovery/ Analytics	5,000	5,000	10,000							one-step sync to phone health app					✓	✓	✓	✓	Pre-set avatars, somewhat customisable (height, gender, etc)			✓			✓				✓	✓			6.5	3
17							8	7	4	7	9	5	10	7	6	4	6	9	5	5	5	2	3	2	7	5	9	1	2	2	6	12	5	4	6
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19	Drives Adoption						High	Medium	High	High	Medium	Low	High	Low	Medium	High	Medium	Medium	Low	High	Medium	Low	Low	Low	High	Low	Medium	Low	Low	Low	High	Low	Low	High	High
20	MVP						Next Gen	Next Gen	Nice to have	Must Have	Nice to have	Next Gen	Must have	Nice to have	Nice to have	Nice to have	Nice to have	Nice to have	Next Gen	Nice to have	Nice to have	Next Gen	Nice to have	Next Gen	Must have	Nice to have	Must have	Next Gen	Next Gen			Next Gen	Nice to have	Not Valid	Nice to have
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