CollegeBus_ProgramSequence_Mktg_BBA_2023-2024

CollegeBus_ProgramSequence_Mktg_BBA_2023-2024 : MKTG_BBA


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4	MARKETING (BBA)
5	2023-2024 RECOMMENDED PROGRAM SEQUENCE (Full-time)
6	120 CREDITS
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8					MKTG BBA (MKTG)
9	FRESHMAN YEAR
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11	Fall Semester		(15 credits)	Winter Semester		(15 credits)
12	ACES100	Achieving Career and Education Success	3	BITS211	Microcomputer Applications: Spreadsheet	3
13	CISP111	Requirements Planning and Development	3	ENGL110	Advanced Composition	3
14	COMM120	Presentation Techniques	3	MKTG211	Marketing Foundations	3
15	ENGL109	Composition	3	SOSC201	Diversity in Society	3
16	MATH120	College Mathematics	3		Social Science Elective	3
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18	SOPHOMORE YEAR
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20	Fall Semester		(16 credits)	Winter Semester		(16 credits)
21	ACCT201	Accounting Foundations I	4	ACCT202	Accounting Foundations II	4
22	MGMT211	Management Foundations	3	BUSN210	Professional Ethics	3
23	MKTG212	Professional Selling	3	FINC211	Corporate Finance	3
24	STAT220	Introduction to Statistics	3	LEGL210	Business Law Foundations	3
25		Humanities Elective	3	MKTG322	Digital Marketing	3
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27	JUNIOR YEAR
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29	Fall Semester		(15 credits)	Winter Semester		(15 credits)
30	DATA275	Introduction to Data Analytics	3	ECON201	Macroeconomics	3
31	ECON200	Microeconomics	3	GPMT287	Principles of Project Management	3
32	ENGL311	Professional Writing	3	MKTG310	Consumer Behavior	3
33		Marketing Elective	3	MKTG320	Marketing of Services	3
34		Marketing Elective	3		Marketing Elective	3
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36	SENIOR YEAR
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38	Fall Semester		(15 credits)	Winter Semester		(13 credits)
39	BUSN489 or MKTG490	Field Experience in Business or Marketing BBA Internship	3	MKTG440	Strategic Marketing	3
40	MKTG412	Marketing Research	3	MKTG421	International Marketing	3
41		Marketing Elective	3		Marketing Elective	3
42		Marketing Elective	3		Open Electives	4
43		Open Elective	3
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46	This information is subject to change and cannot be considered an agreement or contract between individual students and Davenport University. Refer to the current University catalog to confirm degree requirements.
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48	Last Updated:	MD 11/13/2022			Finalized:	11/18/2022