1 | Own Site | Shopping Platform eg Shopify | Amazon | eBay | |
|---|---|---|---|---|---|
2 | Development Cost | High | Low | None | None |
3 | Time to Market | Slow | Medium | Very Fast | Very Fast |
4 | Ongoing Transaction Costs | Low | Medium | High (circa 10%) | High (circa 10%) |
5 | Custom Service | Full | Full | Partial | Partial |
6 | Order Management/Shopping Experience | Self | Self | Managed | Managed |
7 | Marketplace Rules | n/a | Limited | High | High |
8 | Marketplace Complexity | Low | Medium | High | Medium |
9 | Flexibility | Very High | High | Low | Low |
10 | Fulfillment* (Selecting, Packing and Shipping) | Self | Self | Yes - with FBA | Self |
11 | Payment acceptance | Need to build | Integrations available | Yes | Yes |
12 | Customer data | Need to manage | Need to manage | Managed | Managed |
13 | Customer Sources | -SEO (Effort required to rank) -External Traffic | -SEO (Effort required to rank) -External Traffic | -High SEO Potential -Organic Traffic via Page Rank -Amazon PPC -External Traffic | -High SEO Potential -Organic Traffic via Page Rank -Ebay Ads -External Traffic |
14 | Website/ BrandTrust | Need to build | Need to build | Established | Established |
15 | Customer Loyalty Potential | High | High | Low# | Low# |
16 | Branding | Yes | Yes | Limited | Limited |
17 | Social Proof (Reviews) | Plug in or build | Plug In required | Integrated | Integrated |
18 | |||||
19 | *Outsource providers are available | ||||
20 | # Amazon and eBay retain customer information making remarketing and ongoing customer engagement more challenging | ||||