4 Alpha Stock Analysis Production


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2		4Alpha Portfolio Matrix
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4		Trust is a critical performance factor. Investors who have trust in their portfolio and their advisor are more likely to tolerate volatility, and therefore will tend to outperform those who get scared out of their investments. We believe that trust is created and reinforced by easy access to their portfolio holdings, and also by understanding exactly what they own and why they own them. These are key elements of transparency in an advisor/client relationship.
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6		This Matrix is designed to provide advisors and their clients with a reference for the 4Alpha portfolio. In it, you will find each individual stock holding, its ticker symbol, a brief write-up of its business, and a variety of other factors that, taken together, qualified the stock for inclusion in the portfolio.
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8		How to use the Matrix
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10		Although most clients will be quite familiar with most of the names in the 4Alpha portfolio, there will be some they do not know, and some they may misunderstand. The Matrix is there to provide advisors and investors with quick access to critical company information.
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12		You will find a brief commentary on each company. This is not intended to be comprehensive, and in fact, many of these companies have very diverse businesses. We recommend that advisors be prepared to provide a number of talking points about the companies in the portfolio.
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14		FG believes that certain long-term trends are identifiable and indisputable, and will be massive drivers of business in the decades to come. These include the proliferation of technology broadly, the electrification of automobiles, the vast expansion of the middle class worldwide, and the aging of the population in the developed world. The Matrix identifies which of these trends each company may benefit from.
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16		FG also screens for inclusion in the portfolio based upon company-specific characteristics, including beloved brands, complexity, distribution, network effects, and track record. These attributes tend to create an “economic moat” protecting the business from rivals, new entrants, and substitutes. You will also find which of these qualities characterize the companies.
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18		For those seeking to learn more about each company, a link to a useful webpage is also included.
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20		An educated client, one who understands their investing strategy and the reasons for holding the securities they do, will be more likely to stick with their portfolio—and their advisor. We hope you find this useful.
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22		Disclosure
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24		For client use with investment professional oversight only. The information provided is derived from a variety of sources we consider reliable, including research provided by our principals and employees, which is considered proprietary, but we do not guarantee that the information is accurate or complete. The information provided is for informational purposes only and should not be taken as financial advice. You should consult with your investment professional in regards to your individual situation.
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26		This report is as of 06/2020


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2			Macro-Trends				Micro- Trends	Attributes
3	Symbol	Name	Move from carbon to renewable fuels	Growing Global Middle Class	Aging Developed Market Populations	Rise of Technology	Micro- Trends	Loved and Trusted Brands	Complicated Business	Extensive Distribution	Network Effects	Cultures of Excellence	Commentary	Link

4	MMM	3M Company		✔		✔		✔	✔	✔		✔	50,000 products from Postit Notes to air filters	3M Company
5	ARM	Arm Holdings PLC				✔			✔				Power efficient microchip designed dominate mobile device market.	Adidas AG
6	ASML	ASML Holding NV				✔			✔			✔	ASML, the world’s largest maker of machines that etch circuits onto silicon wafers and “extreme-ultraviolet” or EUV lithography. To quote The Economist “If chips make the world go round, ASML may be the closest the multi-trillion-dollar global tech industry has to a linchpin.”	ASML Holding NV
7	AZN	AstraZeneca PLC ADR		✔	✔	✔			✔				Wide range of products across various therapeutic areas, including oncology, cardiovascular, and respiratory diseases	AstraZeneca PLC ADR
8	GOOG	Alphabet Inc.		✔		✔		✔	✔	✔	✔	✔	Dominate search, online ads, cell phone operating systems and more.	Alphabet Inc.
9	AMZN	Amazon.com, Inc.		✔		✔	Cloud computing	✔	✔	✔	✔	✔	Bezos, the founder and CEO, has leapfrogged both Microsoft and Walmart in cloud computing and online shopping. Amazon's private brands are supplanting many others. Amazon distribution competes with UPS and FEDEX. Don't bet against him.	Amazon.com, Inc.
10	AAPL	Apple Inc.		✔		✔		✔	✔	✔	✔	✔	Most profitable private company in the world at end of 2020.	Apple Inc.
11	ADSK	Autodesk, Inc.				✔		✔	✔		✔	✔	Software services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries	Autodesk
12	BRK.B	Berkshire Hathaway Inc.		✔				✔	✔	✔		✔	Warren Buffett is widely considered to be the greatest investor of all time	Berkshire Hathaway Inc.
13	CMG	Chipotle Mexican Grill, Inc.		✔			Lifestyle foods, International cuisine	✔		✔			The odd fast food that is tastier and healthier than the local purveyors for about the same price.	Chipotle Mexican Grill, Inc.
14	CL	Colgate-Palmolive Company		✔				✔		✔			Ajax, Colgate, Tom's of Maine, Irish Spring, and many more will keep making money.	Colgate-Palmolive Company
15	DEO	Diageo plc		✔				✔		✔			Johnnie Walker, Guinness, Ciroc, Casamigos, Kettle One, Captain Morgan, Bulleit, Crown Royal, Baileys, Lagavulin, and the list goes on.	Diageo plc
16	FB	Facebook, Inc.		✔		✔			✔	✔	✔	✔	More than 2.3 billion people using at least one of their services every day.	Facebook, Inc.
17	INTU	Intuit Inc.				✔		✔	✔		✔	✔	Quickbooks, TurboTax, Mint and #11 on Fortune's Best Places to Work.	Intuit Inc.
18	JNJ	Johnson & Johnson		✔				✔	✔	✔		✔	Acuvue, Band Aid, Caladryl, and the list goes on.	Johnson & Johnson
19	MAR	Marriott International, Inc.		✔	✔			✔				✔	For the 20th consecutive year, Marriott International, Inc. (Nasdaq: MAR) is one of the Fortune 100 Best Companies to Work For®.	Marriott International, Inc.
20	MRNA	Moderna, Inc.			✔	✔	Biotechnology		✔				mRNA technology platform that functions very much like an operating system on a computer to reduce the marginal cost of creating a wide variety of mRNA therapies	https://www.modernatx.com/pipeline
21	MSFT	Microsoft Corporation		✔		✔		✔	✔	✔	✔	✔	Windows, Office, Azure, Linkedin, Xbox, Surface, and much more.	Microsoft Corporation
22	NVS	Novartis AG ADR		✔	✔	✔			✔				Strength in cardiovascular, Immunology, Neuroscience, Solid tumors, and Hematology	Novartis AG ADR
23	NFLX	Netflix, Inc.		✔	✔	✔		✔	✔	✔	✔	✔	People love it with room to grow. Netflix say average users watches two hours per day. At the end of 2019, Netflix subscribers numbered 167.1 million. Of these, 61 million accounts were registered in the US indicating that international penetration is likely.	Netflix, Inc.
24	NKE	NIKE, Inc.		✔				✔		✔		✔	Swoosh	NIKE, Inc.
25	NVO	Novo Nordisk A/S		✔	✔				✔				Focus on diabetes and obesity coincides with growing middle class.	Novo Nordisk A/S
26	TSM	Taiwan Semiconductor Manufacturing Co Ltd ADR		✔		✔			✔			✔	Globally dominant microchip fabricator	Roche Holding AG
27	CRM	salesforce.com, inc.				✔	Cloud computing		✔	✔	✔	✔	#1 CRM firm in the world, once business login and workflows are built in to their software and employees know how to use the system, migration away is a costly endeavor.	salesforce.com, inc.
28	UL	Unilever PLC ADR		✔				✔		✔			Wwns many well-known and trusted consumer brands across beauty, personal care, home care, food, and refreshment categories sold in over 190 countries	Unilever PLC ADR
29	SBUX	Starbucks Corporation		✔				✔		✔		✔	People don't want to risk getting a bad cup and the cup is even a status symbol	Starbucks Corporation
30	SYK	Stryker Corporation			✔	✔			✔			✔	Doesn't only make the knee replacement joint the also the robot that helps the surgeon perform the implant.	Stryker Corporation
31	TSLA	Tesla, Inc.	✔	✔		✔	Autonomous vehicles					✔	Tesla customers are more satisfied than those of any other auto brand for the third consecutive year, according to Consumer Reports,	Tesla, Inc.
32	BA	The Boeing Company		✔	✔	✔			✔		✔		Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners, defense, space and security systems, and service provider of aftermarket support.	The Boeing Company
33	KO	The Coca-Cola Company		✔				✔		✔		✔	The red and white Coca-Cola logo is recognized by 94% of the world's population. 3.1% of all beverages consumed around the world are Coca-Cola products.	The Coca-Cola Company
34	PG	The Procter & Gamble Company		✔				✔		✔		✔	P&G has the largest lineup of leading brands in its industry, with 22 brands with over $1 billion in annual sales, and another 20 brands generating about $500 million or more in annual sales.	The Procter & Gamble Company
35	SMG	The Scotts Miracle-Gro Company					Legal Canabis, Indoor farming	✔					Scotts, Miracle Gro, Ortho, Roundup	The Scotts Miracle-Gro Company
36	DIS	The Walt Disney Company											Mickey Mouse, ESPN, PIXAR	The Walt Disney Company
37	UPWK	Upwork Inc.				✔	Technology facilitating remote work	✔		✔			Double sided market of employers and employees is very sticky	Upwork Inc.
38	WMT	Walmart Inc.		✔				✔	✔	✔	✔	✔	Largest global retailer with $510.33 in revenue.	Walmart Inc.
39	ARM	Arm Holdings PLC		✔		✔			✔		✔	✔	Vast library of IP for energy-efficient, cost-effective, and versatile processor designs and strong ecosystem of partners.	https://www.arm.com/company/policies/trademarks/guidelines-corporate-logo
40	AZN	AstraZeneca PLC ADR		✔	✔				✔			✔	Biopharmaceutical company with a strong track record of innovation and growth, a diversified product portfolio, and a promising pipeline of new drugs and therapies	https://margaretwebster.co.uk/wp-content/uploads/2021/06/astrazeneca-logo-png-astrazeneca-logo-astra-zeneca-4902.png
41	NVS	Novartis AG ADR		✔	✔				✔			✔	Global pharmaceutical company with a diversified portfolio of innovative products, a strong track record of profitability and growth, and a healthy pipeline of new drugs and therapies	https://logos-world.net/wp-content/uploads/2023/02/Novartis-Emblem.png
42	TSM	Taiwan Semiconductor Manufacturing Co Ltd ADR		✔		✔			✔			✔	World's leading semiconductor foundry, with a strong track record of innovation, execution, and profitability.	https://en.wikipedia.org/wiki/TSMC#/media/File:Tsmc.svg
43	UL	Unilever PLC ADR		✔				✔		✔		✔	Leading global consumer goods company with a strong portfolio of iconic brands	https://www.pngegg.com/en/png-hewmk