https://www.softwashknights.com/ | SEO Discovery Audit


1	Primary Intent Keyword	Supporting Keywords	Approx. Current Rank	Avg. Difficulty	~ Intent Volume

2	pressure washing (St Pete)	pressure washing st petersburg pressure washing st petersburg fl pressure washing st pete	Not ranking	3	420
3	pressure washing (Clearwater)	pressure washing clearwater pressure washing clearwater fl pressure washing in clearwater pressure washing services clearwater fl	Not ranking	11	220
4	pressure washing (Wesley Chapel)	pressure washing wesley chapel pressure washing wesley chapel fl pressure washing services wesley chapel wesley chapel pressure washing	Not ranking	2	340
5	roof soft washing (St Pete)	roof soft washing st petersburg st petersburg roof soft washing roof soft washing st petersburg fl	Not ranking	6	0-10
6	roof soft washing (Clearwater)	roof soft washing clearwater clearwater roof soft washing roof soft washing clearwater fl	Not ranking	3	0-10
7	roof soft washing (Wesley Chapel)	roof soft washing wesley chapel roof soft washing wesley chapel fl wesley chapel roof soft washing	Page 6	1	0-10
8	window washing (St Pete)	window washing st petersburg fl window washing st petersburg window washing st pete	Not ranking	0	50
9	window washing (Clearwater)	window washing clearwater window washing clearwater fl clearwater window washing	Not ranking	0	0-10
10	window washing (Wesley Chapel)	window washing wesley chapel wesley chapel window washing window washing wesley chapel fl	Not ranking	2	0-10
11	paver sealing (St Pete)	paver sealing st petersburg paver sealing st pete paver sealing st petersburg fl	Not ranking	0	20
12	paver sealing (Clearwater)	paver sealing clearwater paver sealing clearwater fl clearwater paver sealing	Not ranking	0	10
13	paver sealing (Wesley Chapel)	paver sealing wesley chapel paver sealing wesley chapel fl wesley chapel paver sealing	Not ranking	1	10
14	driveway cleaning (St Pete)	driveway cleaning st petersburg driveway cleaning st petersburg fl driveway cleaning st pete	Not ranking	0	0-10
15	driveway cleaning (Clearwater)	driveway cleaning clearwater driveway cleaning clearwater fl clearwater driveway cleaning	Not ranking	0	0-10
16	driveway cleaning (Wesley Chapel)	driveway cleaning wesley chapel fl driveway cleaning wesley chapel wesley chapel driveway cleaning	Not ranking	0	0-10
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1	Audited Element	Element Category	Checked	Potential Opportunity / Issue	Findings and Recommendations	Supporting Data
2	Brand Search in Google	Technical			Number 1 result for branded search term - no issues.
3	Robots.txt file check	Technical			Yoast generated robots.txt
4	Sitemap check	Technical			Yoast sitemap, no issues.
5	SSL Certificate & Page-specific SSL Issues	Technical			No SSL issues.
6	Domain & Protocol Redirection	Technical			No redirection issues.
7	Soft 404s (404 pages returning 200 status)	Technical			No issues.
8	Redirected 404 pages	Technical			No issues.
9	No-Index Page Check	Technical				View URLs
10	Broken Internal Links	Technical			Some internal broken links, but not a major issue.	View URLs
11	500 Server errors during site crawl	Technical				View URLs
12	Internal Redirects	Technical			Some 301 pages during site crawl but not a major issue.	View URLs
13	Orphaned Pages	Technical			Some orphaned pages exist but not a major issue.	View URLs
14	Canonical Tag Check	Technical				View URLs
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16	Missing or Multiple Page Titles	On Page or Template			Identified Pages with missing or multiple page titles. Not a major issue and will be resolved during technical SEO improvements.	View URLs
17	Missing or Multiple H1 Tags	On Page or Template			Identified pages with H1 issues; however, these will be resolved during technical SEO improvements.	View URLs
18	Missing or Multiple Meta Descriptions	On Page or Template			Identified pages with meta description issues; however, these will be resolved during technical SEO improvements.	View URLs
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20	Initial GBP Review: Description, Hours, etc.	Local SEO			GBP description needs more info
21	Local Business Schema or Map Embed on Landing Page?	Local SEO			LB Schema not found
22	NAP match on the website and GBP profile?	Local SEO			Address not found in GBP
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1	Our SEO Campaign Process
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3	Initial Campaign Onboarding
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5	Every campaign starts with an initial onboarding phase. This can take anywhere between 2 - 4 weeks depending on campaign budget. During this phase we prioritize capitalizing on low hanging fruit opportunities such as site-wide metadata optimization and fixing any significant technical SEO issues, all while creating the specific campaign plan that includes a content plan, link plan, and outlines the monthly outcomes for the first 3 to 6 months. This plan is designed to best "close the gap" between where your website is and the top-performing competitors with the highest ROI possible. We will likely need frequent feedback and questions answered during the onboarding phase. During the onboarding phase we will complete:
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10	●	Keyword research to better understand how your potential clients are looking for you.
11	●	Identify and resolve any significant technical issues limiting visibility or campaign success.
12	●	Content asset review to understand what types of pages and content are currently on the website and what is needed to achieve the campaign goals.
13	●	Keyword mapping (or pairing pages with searcher intent keyword groups) to identify what pages will target what search intent and what pages are needed.
14	●	Content plan outlining the pages that will need to be created and when.
15	●	Link plan outlining the pages that will receive links and the anchor texts.
16	●	Ensure proper goal tracking is set up to track website leads generated from organic search.
17	●	Setup a success dashboard and reports so success is easily monitored throughout the campaign.
18	●	At the end of phase one, you will receive an overview of the plan and specific context and information on what is happening throughout the first 3 - 6 months of the campaign.
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20	Monthly Campaign Execution
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22	Once the initial Campaign Plan is setup, we get to work executing the plan on a monthly cadence. We will complete and deliver the work every month based on the campaign plan which will include specific content optimizations or new content creation, acquiring links, any specific technical tasks, on-page improvements, and anything else the strategist mapped out during the campaign. A rough outline of the monthly deliverables are available in the above campaign proposal but are further guided by the strategist within the campaign plan. Regardless of your budget, if you choose a Managed SEO Campaign, you will always receive:
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30	●	Monthly technical crawls and reviews with fixes. This is designed to maintain a "crawl score" of 95%+ while catching any significant issues that may negatively impact visibility.
31	●	Routine monthly page-specific optimizations including keyword placement optimization, meta-data reviews and optimizations, internal linking, schema optimizations, and other page-specific improvements based on real-time performance data to further improve rankings and visibility.
32	●	Access to our success dashboards that will report on keyword positioning and rankings, organic traffic, and organic conversions period over period and since the start of the campaign.
33	●	Frequent updates from your project manager and access to ask questions or gain clarity on general SEO knowledge throughout your campaign.
34	●	Obtaining a base-line number of referring domains in order to continuously improve domain authority and visibility. Specific referring domains outlined in specific budget options.
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36	Quarterly Campaign Strategic Guidance (Managed Campaigns Only)
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38	The initial campaign plan should outline efforts and tactics for the first 3 - 6 months depending on the budget of your campaign. However, every quarter a strategist will more closely review your campaign and ensure the actions we are executing are still the highest impact and ROI effort we can do. They will also prepare a quarterly performance snapshot to see how the campaign is progressing and ensure we are staying on track of our goals. Regardless of budget, if you choose a Managed SEO Campaign, every quarter we will:
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46	●	Review of the previous quarters work - including content produced, links acquired, and implementations completed to ensure they reflect the campaign plan.
47	●	Complete a full performance review quarter over quarter to ensure our efforts align with the outcomes and goals of the campaign. Your project manager will provide this review with you.
48	●	Updates to the monthly Campaign Plan as needed for visibility into what is going to happen.
49	●	Identify new or growing opportunities within the campaign and make specific recommendations on budget or timelines if necessary.
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1	SEO Discovery Summary
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4	Overview			Navigation
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6	This organic search discovery has been completed to better understand how the website is performing, and provide recommendations on the best next steps for improving organic visibility.				▶	Growth Opportunities
7					▶	SEO Audit
8					▶	Our Process
9					▶	Campaign Proposal
10	Website:		https://www.softwashknights.com/
11	Business:		Softwash Knights
12	CMS:		WordPress
13	Date:		5/16/2024
14	Campaign Profile:		Local Service Business
15	Campaign Profile:		Local Service Business
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18	SEO: On-Page & Technical SEO
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20	Meta-data Optimization
21	Average	Missing meta descriptions provide lots of opportunities for improvement.
22	Average
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24	Technical SEO Crawl Status
25	Average	Minor technical issues including broken links and orphaned pages.
26	Average
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28	Page Speed
29	Good	Page Speed Scored well for tested template pages and compared to competition.
30	Good
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33	SEO: Topical Relevance (Content)
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35	Total Content Volume
36	Poor	Opportunity exists to expand on the amount of content to further develop topical relevance and authority.
37	Poor
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39	Leveraging Different Content Types
40	Poor	Currently, the website lacks informational content that covers specific topics better.
41	Poor
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43	Content Length of Core Content
44	Poor	The content length for the core pages is poor
45	Poor	The content length for the core pages is poor
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48	SEO: Off-Site
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50	Link Profile Overview
51	Poor	Poor domain authority and link profile compared to other major competitors in your market.
52	Poor
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54	Anchor Text Ratios
55	Poor	Poor anchor text ratios with a primary focus on branded terms.
56	Poor
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58	Local SEO
59	Poor	Poor Google Business Profile, good reviews and ratings.
60	Poor	Poor Google Business Profile, good reviews and ratings.
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63	Key Takeaways & Insights
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65	- This website lacks the content volume to establish itself as a topical authority in the industry. - Currently, the website has almost no backlinks and will need to focus on acquire links to help support overall authority and visibility. - Service area pages will need to be properly built out in order to best target the local market. - Technical issues will be dealt with during the campaign.
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1	URL	URL Rank	HTML Template	CMS Template	Protocol	Status	Page Title	Title Length	No. Titles	Meta Description	Meta Description Length	No. Meta Descriptions	H1	H1 Length	No. H1s	No. Content Words	No. Total Words	No. Internal Linking URLs	Indexable Status	Crawl Depth	URL Crawl Source	First Parent URL

2	https://www.softwashknights.com/	50	Unique	Homepage	https	200	Home - Softwash Knights	23	1	Softwash Knights provides soft washing, window cleaning, & paver sand & sealing for those in Pinellas, Pasco & Hillsborough, Florida.	133	1	Battle Your Grit & Grime	25	2	197	112	2	Indexable	0	Root	None
3	https://www.softwashknights.com/service-areas	100	--	--	https	301	--	0	0	--	0	0	--	0	0	0	0	8	Redirects	1	Anchor	https://www.softwashknights.com/
4	https://www.softwashknights.com/gallery/	0	Content Page	Content Page	https	200	Gallery - Softwash Knights	26	1	See the difference Softwash Knights can make by checking out some of our featured projects & before & afters in our gallery.	124	1	Gallery	7	1	64	32	0	Indexable	1	Redirect	https://www.softwashknights.com/gallery
5	https://www.softwashknights.com/contact	100	--	--	https	301	--	0	0	--	0	0	--	0	0	0	0	8	Redirects	1	Anchor	https://www.softwashknights.com/
6	https://www.softwashknights.com/contact/	0	Content Page	Content Page	https	200	Contact - Softwash Knights	26	1	Contact Softwash Knights today at 813.435.0255 or fill out our form to request a free quote for your upcoming project.	118	1	Contact Us	10	1	57	29	0	Indexable	1	Redirect	https://www.softwashknights.com/contact
7	https://www.softwashknights.com/home	100	--	--	https	301	--	0	0	--	0	0	--	0	0	0	0	8	Redirects	1	Anchor	https://www.softwashknights.com/
8	https://www.softwashknights.com/frequently-asked-questions	100	--	--	https	404	--	0	0	--	0	0	--	0	0	0	0	8	Not Found	1	Anchor	https://www.softwashknights.com/
9	https://www.softwashknights.com/gallery	100	--	--	https	301	--	0	0	--	0	0	--	0	0	0	0	8	Redirects	1	Anchor	https://www.softwashknights.com/
10	https://www.softwashknights.com/lol-pressure-washing/	20	Unique	Content Page	https	200	Pressure Washing Land O’ Lakes FL - Softwash Knights	52	1	Pressure Washing Land O’ Lakes FL - Softwash Knights provides soft washing, window cleaning, & paver sand & sealing for those in Pinellas, Pasco & Hillsborough, Florida.	169	1	Pressure Washing Land O’ Lakes FL	33	2	2490	2315	1	Indexable	1	Anchor	https://www.softwashknights.com/
11	https://www.softwashknights.com/reviews	100	--	--	https	301	--	0	0	--	0	0	--	0	0	0	0	8	Redirects	1	Anchor	https://www.softwashknights.com/
12	https://www.softwashknights.com/reviews/	0	Content Page	Content Page	https	200	Reviews - Softwash Knights	26	1	We're experienced, reliable, and are proud of the reviews we've received from happy customers. Read our reviews & see why so many trust us.	139	1	Reviews	7	1	30	15	0	Indexable	1	Redirect	https://www.softwashknights.com/reviews
13	https://www.softwashknights.com/privacy-policy	100	--	--	https	301	--	0	0	--	0	0	--	0	0	0	0	8	Redirects	1	Anchor	https://www.softwashknights.com/
14	https://www.softwashknights.com/privacy-policy/	0	Content Page	Content Page	https	200	Privacy Policy - Softwash Knights	33	1	--	0	0	Privacy Policy	14	1	1119	1065	0	Indexable	1	Redirect	https://www.softwashknights.com/privacy-policy
15	https://www.softwashknights.com/service-areas/	0	Content Page	Content Page	https	200	Service Areas - Softwash Knights	32	1	We proudly serve Pinellas, Pasco, and Hillsborough, Florida. Don't see your area on the list? Give us a call at 813.435.0255.	125	1	Service Areas	13	1	44	22	0	Indexable	1	Redirect	https://www.softwashknights.com/service-areas
16	https://www.softwashknights.com/land-o-lakes	20	--	--	https	404	--	0	0	--	0	0	--	0	0	0	0	1	Not Found	2	Anchor	https://www.softwashknights.com/lol-pressure-washing/
17	https://www.softwashknights.com/thank-you-for-contacting-us/	0	Content Page	Content Page	https	200	Thank You for Contacting Us - Softwash Knights	46	1	--	0	0	Thank You	9	1	30	15	0	Indexable	Not Set	XML Sitemap	None


1	Keyword	SERP features	Search Volume	Difficulty	Current traffic	Current position	Current URL	Current URL inside

2	soft wash rig	Shopping results, Thumbnail, Discussions, Image pack	30	2	0	63	https://www.softwashknights.com/
3	knights kleaning service	Local teaser, Image pack	20	1	0	70	https://www.softwashknights.com/
4	soft wash logo	Image pack, Thumbnail	20	0	0	99	https://www.softwashknights.com/
5	softwash logo	Image pack, Thumbnail	20	0	0	100	https://www.softwashknights.com/


1	URL	Traffic	Traffic value	# Ranking Keywords	Current top keyword	Current top keyword: Volume	Current top keyword: Position	Traffic %

2	https://www.softwashknights.com/	0	$0.00	4	soft wash rig	30	63	#DIV/0!


1	Managed SEO Campaign Budget Options & Process
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3	Managed SEO Campaign: $XXXX Monthly Budget
4	This Campaign's Focus and Priority
5	●	Improve traffic and visibility for pressure washing search intent within the North Tampa areas, including search terms such as "pressure washing Lutz", "pressure washing tampa", "pressure washing land o lakes", etc.
6	●	Improve traffic and visibility for paver sealing and cleaning search intent North Tampa areas.
7	This Campaign’s Strategic Approach
8	●	Built service area pages to best target the local search intent and the geo-modified search terms.
9	●	Build out individual service pages to better build out topical relevance and authority.
10	●	Acquire links, optimize site-wide elements, and improve technical SEO aspects to achieve success.
11	This Campaign’s Typical Deliverables:
12	●	18 pieces of content per year (~1-2 per month) used for service area content.
13	●	Location and Service Pages Built and optimized as necessary to target location specific search volume
14	●	24 acquired referring domains per year (~2 per month) guided by the strategist
15	●	Monthly page-specific optimizations that supports both core campaign goals and site-wide visibility increases.
16	●	Monthly technical crawl review and fixes, maintaining 95%+ crawl score.
17	This Campaign's Expectations
18	●	We expect first page results for most service area pages 3-6 months after they are created and published. Most of the time much quicker depending on competition.