PPC Smart Niche List - Google Drive


1	PPC Smart Niches	Minimum Budget	Estimate Search CPC			Estimate CPA Range			Est Leads for Min Budget			Remarketing Eligible	Recommended Offer	What you need to know	Keyword Examples

2	Auto Services - Body Shop	1000	4	-	8	45	-	60	17	-	22	yes	% or $ New Customer Discount	Automotive Service lead handling skills are typically not the best and they may need coaching	body shop, body shop near me, auto body shop, car painting, bumper repair, car damage repair, auto damage repair
3	Auto Services - Repair General/Mechanic	1000	4	-	7	20	-	40	25	-	50	yes	% or $ New Customer Discount	Automotive Service lead handling skills are typically not the best and they may need coaching	car repair, auto repair, auto repair shop, car repair shop, mechanic, mechanic near me
4	Chiropractor - General	1000	6	-	10	35	-	80	13	-	29	iffy	Free or Discount New Patient Consultation	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	chiropractor, chiro, chiropractor near me, chiropractic care, back pain, neck pain, knee pain, shoulder pain, sciatica pain
5	Chiropractor - Pain Areas	1000	7	-	11	35	-	80	13	-	29	iffy	Free or Discount New Patient Consultation	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	chiropractor, chiro, chiropractor near me, chiropractic care, back pain, neck pain, knee pain, shoulder pain, sciatica pain
6	Dental - Cosmetic Dentistry	1000	7	-	15	45	-	100	10	-	22	no	% or $ Patient Discount	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	cosmetic dentist, teeth veneers, bridge dentist, tooth crowns, bonding dentist
7	Dental - Dental Implants / Dentures	1000	7	-	15	45	-	100	10	-	22	no	% or $ Patient Discount	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	dental implants, implant dentist, tooth implant, teeth implant, dentures, denture dentist, affordable dentures, dentures near me, false teeth
8	Dental - General Dentistry	1000	6	-	10	45	-	75	13	-	22	Iffy	Low Cost New Patient Special	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	dentist, emergency dentist, pediatric dentist, dental cleaning, dental exam, family dentist
9	Dental - Orthodontist / Invisalign	1000	8	-	17	55	-	100	10	-	18	no	% or $ Patient Discount, Free Teeth Whitening	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	invisalign, invisible braces, clear braces, clear aligners, clear correct, orthodontist, orthodontist near me, straighten teeth, braces
10	Doctor - General Practitioner	1000	7	-	15	45	-	100	10	-	22	Iffy	Flexible Appointments	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	family doctor, doctors office near me, general doctor, general practitioner near me, doctor
11	Doctor - Urgent Care	1000	4	-	7	35	-	55	18	-	29	Iffy	Focus on Fast Service Value Proposition	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	urgent care, urgent care near me, emergency care, best urgent care
12	Electrical - General Electrician	1000	12	-	20	60	-	120	8	-	17	yes	% or $ New Customer Discount	Electrician's lead handling skills are typically not the best and they may need coaching	electrician, electrician near me, electrical contractor, best electrician
13	Electrical - Need Specific	500	12	-	20	60	-	120	4	-	8	yes	% or $ New Customer Discount	Electrician's lead handling skills are typically not the best and they may need coaching	broken outlets, panel replacement, panel installation, depends on electricians offering
14	Electrical - Rewiring	300	12	-	20	60	-	120	3	-	5	yes	% or $ New Customer Discount	Electrician's lead handling skills are typically not the best and they may need coaching	home rewiring, knob and tube, knob and tube replacement, electrical updates
15	Funeral Services - Cremation	1000	10	-	15	25	-	50	20	-	40	no	Low Price Point	This is obviously a very sensitive subject and is also usually price sensitive	cremation, cremation services, affordable cremation
16	Funeral Services - General	1000	4	-	8	50	-	80	13	-	20	no	Focus on Caring Value Proposition	The challenge with this niche is eliminating traffic that for people looking for service details/obituaries. It is important to get a solid list of other funeral homes in the area so that we can add them as negatives	funeral home, funeral services, graveside services, funeral home near me
17	House Cleaning - Carpet	1000	7	-	12	20	-	50	20	-	50	yes	% or $ New Customer Discount	This niche will survive on lifetime/recurring revenue. The first visit is not the money maker and these leads will need follow up to get them on a subscription	carpet cleaning, professional carpet cleaning, affordable carpet cleaning, carpet cleaning cost
18	House Cleaning - General Cleaning	1000	5	-	8	22	-	45	22	-	45	yes	% or $ New Customer Discount	This niche will survive on lifetime/recurring revenue. The first visit is not the money maker and these leads will need follow up to get them on a subscription	house cleaning service, maid service, home cleaning, house cleaner near me, house cleaning
19	HVAC - AC Installation/Repair/Service	1000	25	-	45	100	-	175	6	-	10	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	central air repair, home ac repair, central air installation, central air replacement, ac repair, ac installation, ac service
20	HVAC - Commercial	1000	25	-	45	100	-	175	6	-	10	yes	% or $ New Customer Discount	People specifically looking for "commercial" services is typically very low. Most people looking for commercial are still just searching general inquiries. This is intended to be added to one of the other HVAC segments	commercial heating repair, commercial AC repair, commercial hvac, industrial hvac, industrial heating, industrial cooling
21	HVAC - General	1000	25	-	45	100	-	175	6	-	10	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	hvac company, hvac contractor, heating and air company, hvac technician, hvac repair
22	HVAC - Heat Installation/Repair/Service	1000	25	-	45	100	-	175	6	-	10	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	home heat repair, furnace repair, furnace installation, home heat not working, heat repair, heat service
23	Landscaping - Artificial Lawn	1000	6	-	15	50	-	100	10	-	20	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	artificial lawn installer, turf installer, artificial turf company, artificial grass, artificial grass company, artificial turf
24	Landscaping - Fence Company	1000	5	-	10	35	-	60	17	-	29	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	fence installer, fence company, wooden fence installer, fence contractor, fence installation, fence cost, fence quote
25	Landscaping - General	1000	6	-	15	35	-	100	10	-	29	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	landscaper, landscaping company, landscaper near me, landscaper cost
26	Landscaping - Hardscaping	1000	6	-	15	35	-	100	10	-	29	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	retaining wall builder, paver patio contractor, retaining wall company, patio builder, sidewalk company, patio company, hardscaper
27	Landscaping - Sprinkler Systems	1000	5	-	9	20	-	50	20	-	50	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	sprinkler installation, sprinkler repair, sprinkler service
28	Legal - Bankruptcy - General	1000	40	-	60	150	-	220	5	-	7	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	bankruptcy lawyer, bankruptcy attorney, bankruptcy law firm, chapter 7 lawyer, chapter 11 attorney, chapter 7 attorney, wage garnishment lawyer, foreclosure lawyer, debt lawyer
29	Legal - Criminal - Defense Lawyer	1000	11	-	20	75	-	125	8	-	13	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	criminal defense lawyer, criminal defense attorney, criminal lawyer, criminal attorney, criminal defense law firm, criminal law firm
30	Legal - Criminal - DUI/DWI Lawyer	2000	35	-	150	150	-	350	6	-	13	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	dui defense, dui lawyer, dui attorney, drunk driving lawyer, get out of dui, dui law firm, drunk driving attorney
31	Legal - Estate Planning - General	1000	12	-	40	65	-	150	7	-	15	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	estate planning attorney, estate planning lawyer, estate planning law firm, estate planning legal help
32	Legal - Estate Planning - Probate	1000	15	-	40	65	-	150	7	-	15	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	probate attorney, probate lawyer, probate law firm, probate legal help, probate legal advice
33	Legal - Family - Child Custody	1000	10	-	20	70	-	125	8	-	14	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	child custody, custody dispute, child custody lawyer, child custody attorney, custody lawyer, custody attorney, custody law firm
34	Legal - Family - Divorce	1000	15	-	30	55	-	150	7	-	18	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	divorce law office, divorce law firm, divorce lawyer, divorce attorney
35	Legal - Family - General	1000	15	-	30	55	-	150	7	-	18	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	family law office, family law firm, family lawyer, family attorney
36	Legal - Immigration Lawyer - General	1000	9	-	17	85	-	120	8	-	12	yes	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	immigration lawyer, immigration attorney, immigration law firm
37	Legal - Personal Injury - General & Vehicle Accident	2000	45	-	125	200	-	700	3	-	10	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	personal injury lawyer, personal injury attorney, injury lawyer, injury attorney, auto accident lawyer, car accident attorney, truck accident attorney, accident lawyer, accident attorney
38	Legal - Workman's Compensation Law	1000	20	-	25	120	-	200	5	-	8	no	No Win-No Fee, Free Case Evaluation	Receptionists need to be aware of how to deal with leads coming from advertising they are substantially different than a referral. Additionally, they need to expect that they will get leads for cases they may not want due to value or other reason	workers compensation lawyer, workers compensation attorney, wokers comp laywer, workers comp attorney, work accident attorney
39	Moving & Storage - Movers	1000	8	-	15	35	-	55	18	-	29	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	moving company, moving service, long distance movers, local movers, movers
40	Moving & Storage - Storage Solutions	1000	5	-	10	65	-	85	12	-	15	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	storage unit, storage facility, storage company, self storage building, self storage
41	Paving - Commercial	1000	10	-	15	45	-	75	13	-	22	yes	% or $ New Customer Discount	People specifically looking for "commercial" services is typically very low. Most people looking for commercial are still just searching general inquiries. This is intended to be added to one of the other Paving segments	commercial pavers, commercial paving company, parking lot paving, lot paving
42	Paving - General / Driveways	1000	10	-	15	45	-	75	13	-	22	yes	% or $ New Customer Discount	Lead handling in this niche is hit or miss, they may need lead handling training	paving company, professional pavers, paving company near me, best paving company, paving contractor, driveway paving company, driveway paving
43	Pest Control - General	1000	10	-	35	50	-	100	10	-	20	yes	% or $ New Customer Discount	These calls need to be answered immediately and the client will likely need lead handling coaching	pest control company, pest removal, pest control, pest removal company, critter removal, animal control, pest exterminator
44	Pest Control - Indoor Bugs	1000	5	-	12	40	-	80	13	-	25	yes	% or $ New Customer Discount	These calls need to be answered immediately and the client will likely need lead handling coaching	roach exterminator, ant exterminator, bed bug exterminator,
45	Pest Control - Indoor Mammals	1000	10	-	35	50	-	100	10	-	20	yes	% or $ New Customer Discount	These calls need to be answered immediately and the client will likely need lead handling coaching	squirrel removal, rat removal, mouse exterminator
46	Pest Control - Mosquito	1000	5	-	12	40	-	75	13	-	25	yes	% or $ New Customer Discount	This niche will survive on lifetime/recurring revenue. The first visit is not the money maker and these leads will need follow up to get them on a subscription	mosquito spraying, mosquito removal, mosquito treatment
47	Physical Therapy - General	1000	6	-	10	35	-	80	13	-	29	iffy	Free or Discount New Patient Consultation	Medical receptionists need to be aware of how to deal with leads coming from advertising (vs just making new appointments for existing patients), they may need lead handling training	physical therapy, physical therapist, pt clinic, physical therapy near me, back pain, neck pain, knee pain, shoulder pain, sciatica pain
48	Plumbing - Service Plumber	1000	5	-	9	25	-	50	20	-	40	yes	% or $ New Customer Discount	A competitive offer is key	plumber, emergency plumber, plumber near me, drain cleaning, leaking pipes, pipe repair, leaking sink, leaking toilet
49	Plumbing - Water Heater	1000	25	-	45	100	-	175	6	-	10	yes	% or $ New Customer Discount	A competitive offer is key	water heater installation, tankless water heater, water heater repair, water heater replacement, water heater service
50	Professional Services - Accounting/CPA	1000	2	-	9	20	-	56	18	-	50	yes	Free Consultation	Seasonal fluctuations are common in both impressions and CPC	cpa {location}, cpa, {location} tax, {location} tax preparation, accountant, business accountant, accounting services, tax accountant
51	Restoration - Basement Waterproofing	1000	5	-	7	35	-	55	18	-	29	yes	% or $ New Customer Discount, Free Upgrades	Converting a lead to a customer in this niche takes a longer time than most niches due to the large investment and extremely personal experience	basement waterproofing, basement waterproofing company, waterproof basement
52	Remodeling - Bathroom	1000	8	-	14	75	-	140	7	-	13	yes	% or $ New Customer Discount, Free Upgrades	Converting a lead to a customer in this niche takes a longer time than most niches due to the large investment and extremely personal experience	bathroom remodeling, bathroom remodeling company, shower remodel, bathroom remodel
53	Remodeling - Countertops	1000	5	-	8	45	-	75	13	-	22	yes	% or $ New Customer Discount, Free Upgrades	Converting a lead to a customer in this niche takes a longer time than most niches due to the large investment and extremely personal experience	granite countertops, granite counter installers, granite counter company, granite counters
54	Remodeling - Kitchen	1000	7	-	13	75	-	130	8	-	13	yes	% or $ New Customer Discount, Free Upgrades	Converting a lead to a customer in this niche takes a longer time than most niches due to the large investment and extremely personal experience	kitchen remodeling, kitchen cabinet replacement, kitchen remodeling company, kitchen remodel
55	Remodeling - Window Replacement	1500	7	-	12	65	-	125	12	-	23	yes	% or $ New Customer Discount, BOGO	A competitive offer is key	replacement window installers, replacement window company, replacement window quote, replacement windows, window company
56	Roofing - General (Residential/Commercial)	1000	9	-	30	75	-	150	7	-	13	yes	Free Inspection, New Gutters w/ Purchase, 0% Financing	Roofer's lead handling skills are typically not the best and they may need coaching	roofer, roofer near me, roofing contractor, roofing company, roof installation, commercial roofer, commercial roofing company, EPDM roofing, TPO roofer, flat roofer
57	Roofing - Metal Roofs	1000	9	-	30	75	-	150	7	-	13	yes	Free Inspection, New Gutters w/ Purchase, 0% Financing	Roofer's lead handling skills are typically not the best and they may need coaching	metal roof cost, metal roof contractor, metal roof company, metal roofer
58	Roofing - Storm Damage	1500	9	-	30	65	-	130	12	-	23	yes	Free Inspection, New Gutters w/ Purchase, 0% Financing	This should be paired with the Roofing - General Smart Niche and not recommended as a stand alone due to severe fluctuations based on weather	storm damage repair, storm roof damage, hail roof damage, roof repair, roof damage
59	Solar Panels - General	1000	7	-	16	44	-	240	4	-	23	yes	Get A Free Audit & Quote/Estimate OR No Interest, No Payments for XX Months (if offer payment plan)	Can be VERY high competition in some locations, can often see seasonal fluctuations	solar {location}, solar panels, solar installer, {location} solar company, solar panels for home, solar power system
60	Water Damage - General	2000	20	-	55	125	-	300	7	-	16	yes	24/7 Service, No Emergency Fee	This niche is very competitive in large cities, which means high CPCs and low impression share	water damage restoration company, water damage repair, water damage company, water damage restoration, flood damage, basement water damage, burst pipe water damage
61	Water Damage - Mold Remediation	1000	15	-	35	75	-	150	7	-	13	yes	24/7 Service, No Emergency Fee	This niche is very competitive in large cities, which means high CPCs and low impression share	mold removal, mold remediation, mold removal company
62	Weight Loss - Coolsculpting	1000	8	-	12	60	-	100	10	-	17	no	% or $ New Customer Discount Discount	This niche is prone to Google policy reviews and landing page must have disclaimers which are non-negotiable	coolsculpting, coolsculpting near me, coolsculpting cost, freeze fat, laser fat removal, fat removal, body contouring
63	Weight Loss - General	1000	6	-	12	50	-	90	11	-	20	no	% or $ New Customer Discount Discount, Free Body Analysis	This niche is prone to Google policy reviews and landing page must have disclaimers which are non-negotiable	weight loss program, weight loss clinic, weight loss center, weight loss coach
64	Weight Loss - Medical	1000	6	-	12	50	-	90	11	-	20	no	% or $ New Customer Discount Discount, Free Body Analysis	This niche is prone to Google policy reviews and landing page must have disclaimers which are non-negotiable	physician led weight loss, medical weight loss, weight loss doctor