HeadSpin : Ecommerce App Load Time - Test Results 2018


1	Brand	Brick and Motor (B) or Online Only (O)	Slowdowns	Device	OS	Time (Real Time - in secs)	Recommended time (sec)	Compared to Max Recommended time (seconds)	Compared to average (seconds)	Est. % loss of sale compared to Max Recommended time (milliseconds)	Est. % loss of sale compared to average (milliseconds)

2	Forever21	B		Pixel 3	Android 6	0.4	2	-1.6	-2.7	-17.45%	-30.81%
3	Poshmark	O		Pixel 3	Android 6	0.4	2	-1.6	-1.7	-17.45%	-18.46%
4	Target	B		Pixel 3	Android 6	0.5	2	-1.5	-2.6	-16.27%	-29.50%
5	QVC	O		Pixel 3	Android 6	0.5	2	-1.5	-1.6	-16.27%	-17.27%
6	Dick's Sporting Goods	B		Pixel 3	Android 6	0.6	2	-1.4	-2.5	-15.11%	-28.21%
7	Overstock	O		Pixel 3	Android 6	0.6	2	-1.4	-1.5	-15.11%	-16.10%
8	Wish	O		Pixel 3	Android 6	0.6	2	-1.4	-1.5	-15.11%	-16.10%
9	Etsy	O		Pixel 3	Android 6	0.6	2	-1.4	-1.5	-15.11%	-16.10%
10	Forever21	B	5	Nexus 5	Android 5	0.7	2	-1.3	-2.4	-13.96%	-26.92%
11	Saks Fifth Avnue	B		Pixel 3	Android 6	0.7	2	-1.3	-2.4	-13.96%	-26.92%
12	Poshmark	O		Nexus 5x	Android 4	0.7	2	-1.3	-1.4	-13.96%	-14.94%
13	ASOS	O		Pixel 3	Android 6	0.7	2	-1.3	-1.4	-13.96%	-14.94%
14	zulily	O		Pixel 3	Android 6	0.7	2	-1.3	-1.4	-13.96%	-14.94%
15	Eastbay	O		Pixel 3	Android 6	0.7	2	-1.3	-1.4	-13.96%	-14.94%
16	Jet.com	O		Pixel 3	Android 6	0.7	2	-1.3	-1.4	-13.96%	-14.94%
17	Adidas	B		Pixel 3	Android 6	0.8	2	-1.2	-2.3	-12.82%	-25.65%
18	Zappos	O		Pixel 3	Android 6	0.8	2	-1.2	-1.3	-12.82%	-13.79%
19	6pm.com	O		Pixel 3	Android 6	0.8	2	-1.2	-1.3	-12.82%	-13.79%
20	Macys	B		Pixel 3	Android 6	1	2	-1	-2.1	-10.57%	-23.15%
21	Best Buy	B		Pixel 3	Android 6	1	2	-1	-2.1	-10.57%	-23.15%
22	QVC	O		Nexus 5x	Android 4	1	2	-1	-1.1	-10.57%	-11.53%
23	GOAT	O		Pixel 3	Android 6	1	2	-1	-1.1	-10.57%	-11.53%
24	Fashion Nova	O		Pixel 3	Android 6	1	2	-1	-1.1	-10.57%	-11.53%
25	Target	B		Nexus 5x	Android 4	1.1	2	-0.9	-2	-9.47%	-21.92%
26	Lowe's	B		Pixel 3	Android 6	1.1	2	-0.9	-2	-9.47%	-21.92%
27	Amazon	O		Pixel 3	Android 6	1.1	2	-0.9	-1	-9.47%	-10.41%
28	Saks Fifth Avnue	B		Samsung S8	Android 5	1.2	2	-0.8	-1.9	-8.37%	-20.70%
29	Overstock	O		Nexus 5x	Android 4	1.2	2	-0.8	-0.9	-8.37%	-9.31%
30	Wish	O		Nexus 5x	Android 4	1.2	2	-0.8	-0.9	-8.37%	-9.31%
31	Etsy	O		Nexus 5x	Android 4	1.2	2	-0.8	-0.9	-8.37%	-9.31%
32	zulily	O		Nexus 5x	Android 4	1.2	2	-0.8	-0.9	-8.37%	-9.31%
33	Alibaba	O		Pixel 3	Android 6	1.2	2	-0.8	-0.9	-8.37%	-9.31%
34	QVC	O	6	Samsung S8	Android 5	1.3	2	-0.7	-0.8	-7.29%	-8.21%
35	Stitch Fix	O		Pixel 3	Android 6	1.3	2	-0.7	-0.8	-7.29%	-8.21%
36	Target	B	8	Nexus 5	Android 5	1.4	2	-0.6	-1.7	-6.22%	-18.30%
37	Target	B	8	Samsung S8	Android 5	1.4	2	-0.6	-1.7	-6.22%	-18.30%
38	Saks Fifth Avnue	B		Nexus 5	Android 5	1.5	2	-0.5	-1.6	-5.15%	-17.12%
39	Dick's Sporting Goods	B	9	Samsung S8	Android 5	1.5	2	-0.5	-1.6	-5.15%	-17.12%
40	Forever21	B		Nexus 5x	Android 4	1.5	2	-0.5	-1.6	-5.15%	-17.12%
41	Poshmark	O		Nexus 5	Android 5	1.5	2	-0.5	-0.6	-5.15%	-6.06%
42	Overstock	O	17	Samsung S8	Android 5	1.5	2	-0.5	-0.6	-5.15%	-6.06%
43	Etsy	O	10	Samsung S8	Android 5	1.5	2	-0.5	-0.6	-5.15%	-6.06%
44	Poshmark	O		Samsung S8	Android 5	1.5	2	-0.5	-0.6	-5.15%	-6.06%
45	Jet.com	O		Nexus 5x	Android 4	1.5	2	-0.5	-0.6	-5.15%	-6.06%
46	Adidas	B	11	Samsung S8	Android 5	1.6	2	-0.4	-1.5	-4.10%	-15.95%
47	Adidas	B		Nexus 5x	Android 4	1.6	2	-0.4	-1.5	-4.10%	-15.95%
48	Saks Fifth Avnue	B		Nexus 5x	Android 4	1.6	2	-0.4	-1.5	-4.10%	-15.95%
49	Home Depot	B		Pixel 3	Android 6	1.6	2	-0.4	-1.5	-4.10%	-15.95%
50	QVC	O	6	Nexus 5	Android 5	1.6	2	-0.4	-0.5	-4.10%	-5.00%
51	Wish	O	11	Samsung S8	Android 5	1.6	2	-0.4	-0.5	-4.10%	-5.00%
52	zulily	O		Samsung S8	Android 5	1.6	2	-0.4	-0.5	-4.10%	-5.00%
53	Forever21	B	5	Samsung S8	Android 5	1.7	2	-0.3	-1.4	-3.06%	-14.79%
54	JCPenny	B		Pixel 3	Android 6	1.7	2	-0.3	-1.4	-3.06%	-14.79%
55	Ikea	B		Pixel 3	Android 6	1.7	2	-0.3	-1.4	-3.06%	-14.79%
56	Eastbay	O	5	Samsung S8	Android 5	1.7	2	-0.3	-0.4	-3.06%	-3.95%
57	Jet.com	O	10	Samsung S8	Android 5	1.7	2	-0.3	-0.4	-3.06%	-3.95%
58	Eastbay	O		Nexus 5x	Android 4	1.7	2	-0.3	-0.4	-3.06%	-3.95%
59	Dick's Sporting Goods	B	9	Nexus 5	Android 5	1.8	2	-0.2	-1.3	-2.03%	-13.64%
60	Lowe's	B	8	Samsung S8	Android 5	1.8	2	-0.2	-1.3	-2.03%	-13.64%
61	Kmart	B		Pixel 3	Android 6	1.8	2	-0.2	-1.3	-2.03%	-13.64%
62	Fashion Nova	O	11	Nexus 5	Android 5	1.8	2	-0.2	-0.3	-2.03%	-2.91%
63	6pm.com	O		Samsung S8	Android 5	1.8	2	-0.2	-0.3	-2.03%	-2.91%
64	ASOS	O	4	Samsung S8	Android 5	1.8	2	-0.2	-0.3	-2.03%	-2.91%
65	Zappos	O		Nexus 5x	Android 4	1.8	2	-0.2	-0.3	-2.03%	-2.91%
66	Fashion Nova	O		Nexus 5x	Android 4	1.8	2	-0.2	-0.3	-2.03%	-2.91%
67	Dick's Sporting Goods	B		Nexus 5x	Android 4	1.9	2	-0.1	-1.2	-1.01%	-12.50%
68	Eastbay	O	5	Nexus 5	Android 5	1.9	2	-0.1	-0.2	-1.01%	-1.88%
69	Jet.com	O	10	Nexus 5	Android 5	1.9	2	-0.1	-0.2	-1.01%	-1.88%
70	Zappos	O		Samsung S8	Android 5	1.9	2	-0.1	-0.2	-1.01%	-1.88%
71	Fashion Nova	O	11	Samsung S8	Android 5	1.9	2	-0.1	-0.2	-1.01%	-1.88%
72	QVC	O		Motorola e2	Android 4	1.9	2	-0.1	-0.2	-1.01%	-1.88%
73	zulily	O		Nexus 5	Android 5	2	2	0	-0.1	0.00%	-0.86%
74	6pm.com	O		Nexus 5x	Android 4	2	2	0	-0.1	0.00%	-0.86%
75	Best Buy	B	12	Samsung S8	Android 5	2.1	2	0.1	-1	1.00%	-10.26%
76	Lowe's	B		Nexus 5x	Android 4	2.1	2	0.1	-1	1.00%	-10.26%
77	Etsy	O	10	Nexus 5	Android 5	2.1	2	0.1	0	1.00%	0.15%
78	ASOS	O	4	Nexus 5	Android 5	2.1	2	0.1	0	1.00%	0.15%
79	Home Depot	B	7	Nexus 5	Android 5	2.2	2	0.2	-0.9	1.99%	-9.16%
80	Macys	B	17	Samsung S8	Android 5	2.2	2	0.2	-0.9	1.99%	-9.16%
81	Home Depot	B	7	Samsung S8	Android 5	2.2	2	0.2	-0.9	1.99%	-9.16%
82	Amazon	O	24	Samsung S8	Android 5	2.2	2	0.2	0.1	1.99%	1.14%
83	GOAT	O	16	Samsung S8	Android 5	2.2	2	0.2	0.1	1.99%	1.14%
84	ASOS	O		Nexus 5x	Android 4	2.2	2	0.2	0.1	1.99%	1.14%
85	Target	B		Motorola e2	Android 4	2.3	2	0.3	-0.8	2.97%	-8.07%
86	Nordstrom	B		Pixel 3	Android 6	2.3	2	0.3	-0.8	2.97%	-8.07%
87	Poshmark	O		Motorola e2	Android 4	2.3	2	0.3	0.2	2.97%	2.13%
88	Lowe's	B	8	Nexus 5	Android 5	2.4	2	0.4	-0.7	3.94%	-6.99%
89	Best Buy	B	12	Nexus 5	Android 5	2.4	2	0.4	-0.7	3.94%	-6.99%
90	JCPenny	B	25	Samsung S8	Android 5	2.4	2	0.4	-0.7	3.94%	-6.99%
91	Alibaba	O	13	Samsung S8	Android 5	2.4	2	0.4	0.3	3.94%	3.11%
92	GOAT	O		Nexus 5x	Android 4	2.4	2	0.4	0.3	3.94%	3.11%
93	Best Buy	B		Nexus 5x	Android 4	2.5	2	0.5	-0.6	4.90%	-5.92%
94	Nike	B		Pixel 3	Android 6	2.5	2	0.5	-0.6	4.90%	-5.92%
95	Wish	O	11	Nexus 5	Android 5	2.5	2	0.5	0.4	4.90%	4.08%
96	6pm.com	O		Nexus 5	Android 5	2.5	2	0.5	0.4	4.90%	4.08%
97	Kmart	B	7	Samsung S8	Android 5	2.6	2	0.6	-0.5	5.85%	-4.86%
98	Ikea	B	10	Samsung S8	Android 5	2.6	2	0.6	-0.5	5.85%	-4.86%
99	Kohl's	B		Pixel 3	Android 6	2.6	2	0.6	-0.5	5.85%	-4.86%
100	Under Armour	B		Pixel 3	Android 6	2.6	2	0.6	-0.5	5.85%	-4.86%
101	Zappos	O		Nexus 5	Android 5	2.6	2	0.6	0.5	5.85%	5.04%
102	Eastbay	O		Motorola e2	Android 4	2.6	2	0.6	0.5	5.85%	5.04%
103	Ikea	B	10	Nexus 5	Android 5	2.7	2	0.7	-0.4	6.79%	-3.81%
104	Dick's Sporting Goods	B		Motorola e2	Android 4	2.7	2	0.7	-0.4	6.79%	-3.81%
105	Kmart	B		Nexus 5x	Android 4	2.7	2	0.7	-0.4	6.79%	-3.81%
106	Ikea	B		Nexus 5x	Android 4	2.7	2	0.7	-0.4	6.79%	-3.81%
107	GOAT	O	16	Nexus 5	Android 5	2.7	2	0.7	0.6	6.79%	5.99%
108	zulily	O		Motorola e2	Android 4	2.7	2	0.7	0.6	6.79%	5.99%
109	Macys	B		Nexus 5x	Android 4	2.8	2	0.8	-0.3	7.73%	-2.77%
110	Kmart	B	7	Nexus 5	Android 5	2.9	2	0.9	-0.2	8.65%	-1.75%
111	Adidas	B	11	Nexus 5	Android 5	2.9	2	0.9	-0.2	8.65%	-1.75%
112	Home Depot	B		Nexus 5x	Android 4	2.9	2	0.9	-0.2	8.65%	-1.75%
113	Forever21	B		Motorola e2	Android 4	3	2	1	-0.1	9.56%	-0.73%
114	Etsy	O		Motorola e2	Android 4	3	2	1	0.9	9.56%	8.78%
115	Jet.com	O		Motorola e2	Android 4	3	2	1	0.9	9.56%	8.78%
116	Fashion Nova	O		Motorola e2	Android 4	3	2	1	0.9	9.56%	8.78%
117	Home Depot	B		Motorola e2	Android 4	3.1	2	1.1	0	10.47%	0.28%
118	Macys	B	17	Nexus 5	Android 5	3.2	2	1.2	0.1	11.36%	1.28%
119	JCPenny	B	25	Nexus 5	Android 5	3.2	2	1.2	0.1	11.36%	1.28%
120	Kmart	B		Motorola e2	Android 4	3.2	2	1.2	0.1	11.36%	1.28%
121	Alibaba	O	13	Nexus 5	Android 5	3.2	2	1.2	1.1	11.36%	10.60%
122	Saks Fifth Avnue	B		Motorola e2	Android 4	3.3	2	1.3	0.2	12.25%	2.26%
123	Kohl's	B		Nexus 5x	Android 4	3.3	2	1.3	0.2	12.25%	2.26%
124	Ikea	B		Motorola e2	Android 4	3.4	2	1.4	0.3	13.13%	3.24%
125	Nike	B		Nexus 5x	Android 4	3.4	2	1.4	0.3	13.13%	3.24%
126	Finish Line	B		Pixel 3	Android 6	3.4	2	1.4	0.3	13.13%	3.24%
127	Alibaba	O		Nexus 5x	Android 4	3.4	2	1.4	1.3	13.13%	12.38%
128	Nike	B	5	Samsung S8	Android 5	3.5	2	1.5	0.4	13.99%	4.21%
129	Amazon	O	24	Nexus 5	Android 5	3.5	2	1.5	1.4	13.99%	13.25%
130	Wish	O		Motorola e2	Android 4	3.5	2	1.5	1.4	13.99%	13.25%
131	Under Armour	B	10	Nexus 5	Android 5	3.6	2	1.6	0.5	14.85%	5.17%
132	Under Armour	B	10	Samsung S8	Android 5	3.6	2	1.6	0.5	14.85%	5.17%
133	Adidas	B		Motorola e2	Android 4	3.6	2	1.6	0.5	14.85%	5.17%
134	Lowe's	B		Motorola e2	Android 4	3.6	2	1.6	0.5	14.85%	5.17%
135	Under Armour	B		Nexus 5x	Android 4	3.6	2	1.6	0.5	14.85%	5.17%
136	Nordstrom	B	21	Samsung S8	Android 5	3.7	2	1.7	0.6	15.71%	6.11%
137	Zappos	O		Motorola e2	Android 4	3.7	2	1.7	1.6	15.71%	14.98%
138	Nike	B	5	Nexus 5	Android 5	3.9	2	1.9	0.8	17.38%	7.98%
139	6pm.com	O		Motorola e2	Android 4	3.9	2	1.9	1.8	17.38%	16.67%
140	ASOS	O		Motorola e2	Android 4	3.9	2	1.9	1.8	17.38%	16.67%
141	Mercari	O		Pixel 3	Android 6	4.1	2	2.1	2	19.03%	18.33%
142	Nike	B		Motorola e2	Android 4	4.2	2	2.2	1.1	19.84%	10.72%
143	Best Buy	B		Motorola e2	Android 4	4.2	2	2.2	1.1	19.84%	10.72%
144	Overstock	O	17	Nexus 5	Android 5	4.2	2	2.2	2.1	19.84%	19.14%
145	GOAT	O		Motorola e2	Android 4	4.2	2	2.2	2.1	19.84%	19.14%
146	Kohl's	B	13	Samsung S8	Android 5	4.3	2	2.3	1.2	20.64%	11.61%
147	Finish Line	B	11	Samsung S8	Android 5	4.3	2	2.3	1.2	20.64%	11.61%
148	JCPenny	B		Nexus 5x	Android 4	4.4	2	2.4	1.3	21.43%	12.49%
149	Under Armour	B		Motorola e2	Android 4	4.7	2	2.7	1.6	23.77%	15.09%
150	Finish Line	B		Nexus 5x	Android 4	4.7	2	2.7	1.6	23.77%	15.09%
151	Macys	B		Motorola e2	Android 4	4.9	2	2.9	1.8	25.28%	16.78%
152	Bed Bath and Beyond	B		Pixel 3	Android 6	5.1	2	3.1	2	26.77%	18.44%
153	Finish Line	B	11	Nexus 5	Android 5	5.5	2	3.5	2.4	29.66%	21.65%
154	Nordstrom	B		Nexus 5x	Android 4	5.5	2	3.5	2.4	29.66%	21.65%
155	Alibaba	O		Motorola e2	Android 4	5.5	2	3.5	3.4	29.66%	29.05%
156	Nordstrom	B	21	Nexus 5	Android 5	5.6	2	3.6	2.5	30.36%	22.43%
157	Finish Line	B		Motorola e2	Android 4	5.9	2	3.9	2.8	32.43%	24.74%
158	Amazon	O		Motorola e2	Android 4	6	2	4	3.9	33.10%	32.53%
159	Kohl's	B	13	Nexus 5	Android 5	6.1	2	4.1	3	33.77%	26.24%
160	Nordstrom	B		Motorola e2	Android 4	6.3	2	4.3	3.2	35.09%	27.70%
161	Kohl's	B		Motorola e2	Android 4	6.4	2	4.4	3.3	35.74%	28.43%
162	Bed Bath and Beyond	B	23	Samsung S8	Android 5	6.5	2	4.5	3.4	36.38%	29.14%
163	Mercari	O		Nexus 5	Android 5	6.5	2	4.5	4.4	36.38%	35.83%
164	JCPenny	B		Motorola e2	Android 4	6.7	2	4.7	3.6	37.65%	30.55%
165	Bed Bath and Beyond	B	23	Nexus 5	Android 5	7.1	2	5.1	4	40.10%	33.29%
166	Bed Bath and Beyond	B		Nexus 5x	Android 4	8.2	2	6.2	5.1	46.37%	40.27%
167	Bed Bath and Beyond	B		Motorola e2	Android 4	8.8	2	6.8	5.7	49.51%	43.77%
168	eBay	O		Nexus 5	Android 5	N/A	2	-2	-2.1	-22.26%	-23.32%
169	Stitch Fix	O		Nexus 5	Android 5	N/A	2	-2	-2.1	-22.26%	-23.32%
170	eBay	O		Samsung S8	Android 5		2	-2	-2.1	-22.26%	-23.32%
171	Stitch Fix	O		Samsung S8	Android 5		2	-2	-2.1	-22.26%	-23.32%
172	Mercari	O		Samsung S8	Android 5		2	-2	-2.1	-22.26%	-23.32%
173	Overstock	O		Motorola e2	Android 4		2	-2	-2.1	-22.26%	-23.32%
174	eBay	O		Motorola e2	Android 4		2	-2	-2.1	-22.26%	-23.32%
175	Stitch Fix	O		Motorola e2	Android 4		2	-2	-2.1	-22.26%	-23.32%
176	Mercari	O		Motorola e2	Android 4		2	-2	-2.1	-22.26%	-23.32%
177	Amazon	O		Nexus 5x	Android 4		2	-2	-2.1	-22.26%	-23.32%
178	eBay	O		Nexus 5x	Android 4		2	-2	-2.1	-22.26%	-23.32%
179	Stitch Fix	O		Nexus 5x	Android 4		2	-2	-2.1	-22.26%	-23.32%
180	Mercari	O		Nexus 5x	Android 4		2	-2	-2.1	-22.26%	-23.32%
181	eBay	O		Pixel 3	Android 6		2	-2	-2.1	-22.26%	-23.32%