CollegeBus_ProgramSequence_Mktg_BBA_Spec_Digital_2022-2023

CollegeBus_ProgramSequence_Mktg_BBA_Spec_Digital_2022-2023 : MKTG_BBA_DigMkt


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3	MARKETING (BBA) SPECIALTY: DIGITAL MARKETING AND PROMOTION
4	2022-2023 RECOMMENDED PROGRAM SEQUENCE (Full-time)
5	120 CREDITS
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7					MKTG BBA (DMKS)
8	FRESHMAN YEAR
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10	Fall Semester		(15 credits)	Winter Semester		(15 credits)
11	ACES100	Achieving Career and Education Success	3	BITS211	Microcomputer Applications: Spreadsheet	3
12	CISP111	Requirements Planning and Development	3	ENGL110	Advanced Composition	3
13	COMM120	Presentation Techniques	3	MKTG211	Marketing Foundations	3
14	ENGL109	Composition	3	SOSC201	Diversity in Society	3
15	MATH120 or MATH125	College Mathematics or Intermediate Algebra	3		Social Science Elective	3
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17	SOPHOMORE YEAR
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19	Fall Semester		(16 credits)	Winter Semester		(16 credits)
20	ACCT201	Accounting Foundations I	4	ACCT202	Accounting Foundations II	4
21	CISP211	eBusiness Foundations	3	BUSN210	Professional Ethics	3
22	MGMT211	Management Foundations	3	FINC211	Corporate Finance	3
23	STAT220	Introduction to Statistics	3	LEGL210	Business Law Foundations	3
24		Humanities Elective	3	MKTG322	Digital Marketing	3
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26	JUNIOR YEAR
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28	Fall Semester		(15 credits)	Winter Semester		(15 credits)
29	DATA275	Introduction to Data Analytics	3	ECON201	Macroeconomics	3
30	ECON200	Microeconomics	3	GPMT287	Principles of Project Management	3
31	ENGL311	Professional Writing	3	MKTG310	Consumer Behavior	3
32	MKTG212	Professional Selling	3	MKTG312	Digital Retailing	3
33	MKTG214	Public Relations	3	MKTG320	Marketing of Services	3
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35	SENIOR YEAR
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37	Fall Semester		(15 credits)	Winter Semester		(13 credits)
38	BUSN489 or MKTG490	Field Experience in Business or Marketing BBA Internship	3	MKTG421	International Marketing	3
39	MKTG324	Social Media Strategies	3	MKTG425	Search Engine Marketing and Analysis	3
40	MKTG346	Digital Brand Engagement	3	MKTG440	Strategic Marketing	3
41	MKTG412	Marketing Research	3		Open Electives	4
42		Open elective	3
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45	This information is subject to change and cannot be considered an agreement or contract between individual students and Davenport University. Refer to the current University catalog to confirm degree requirements.
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47	Last Updated:	MD 11/2/21			Finalized: