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Example: Powell's BooksCompetitor 2 Competitor 3Competitor 4
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How many followers do they have?181,000
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What are they posting about?Local/in-store events as well as national conversations. Relevant even if you're not in Portland.
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What's the "brand voice" like?Like the friend you meet for at a bookstore - playful, smart, quirky.
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How often do they post?1-2x/day on average
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How many likes/comments/shares do they get per post?25-50 likes for local posts
hundreds of likes and dozens of shares for news articles on books & reading
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Do they run any polls, contests or fun games with their brand?They do a March madness style "Best Poet" voting game with fans. Unique twist on current event & fun way to get fan interactions: https://www.facebook.com/powellsbooks/photos/a.93824587551.83727.6955862551/10153241907827552/?type=1&theater
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