Bob Visse's Moviepass Model - 4/28/2018 NY Post 1.13 Utilization Rate Lowered
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Bob Visse's MoviePass Model
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Monthly Cohort2017-September-2017-October-2017-November-2017-December-2018-January-2018-February-2018-March-2018-April-2018-May-2018-June-2018-July-2018-August-2018-September-2018-October-2018-November-2018-December-2019-January-2019-February-2019-March-2019-April-2019-May-2019-June-2019-July-2019-August-2019-September-2019-October-2019-November-2019-December-
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Subscribers 400,000600,000800,0001,000,0001,500,0002,000,0002,200,0003,000,0003,200,0003,500,0003,750,0003,900,0004,350,0004,750,0005,450,0005,800,000
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Ticket Price $8.73$8.73$8.73$10.50$10.50$10.50$10.75$10.75$10.25$10.25$10.25$10.10$10.00$9.90$9.75$9.75
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ARPU (Sub)$9.95$9.95$8.95$7.95$7.95$8.95$8.95$8.95$9.25$9.50$9.60$9.90$10.10
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AD Revenue Per User (MoviFone added April 2018)$1.00$1.00$1.50$2.00$2.00$2.00$2.00$2.50$2.50$2.50$3.00$3.50$3.75
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% of Ticket Rebate & Consessions (Estimate see note)3.00%4.00%5.00%7.00%8.00%8.00%8.00%9.00%9.00%9.00%9.00%9.00%9.00%
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Total blended ticket rebate revenue & consession sharing revenue$110,250.00$220,500.00$367,500.00$579,425.00$903,000.00$918,400.00$1,004,500.00$1,210,781.25$1,240,785.00$1,370,250.00$1,481,287.50$1,673,831.25$1,781,325.00
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Sub Revenue$9,950,000.00$14,925,000.00$17,900,000.00$17,490,000.00$23,850,000.00$28,640,000.00$31,325,000.00$33,562,500.00$36,075,000.00$41,325,000.00$45,600,000.00$53,955,000.00$58,580,000.00
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Ticket Rebate & Concessions Revenue $110,250.00$220,500.00$367,500.00$579,425.00$903,000.00$918,400.00$1,004,500.00$1,210,781.25$1,240,785.00$1,370,250.00$1,481,287.50$1,673,831.25$1,781,325.00
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Advertisng Revenue $1,000,000.00$1,500,000.00$3,000,000.00$4,400,000.00$6,000,000.00$6,400,000.00$7,000,000.00$9,375,000.00$9,750,000.00$10,875,000.00$14,250,000.00$19,075,000.00$21,750,000.00
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Total Revenue $11,060,250.00$16,645,500.00$21,267,500.00$22,469,425.00$30,753,000.00$35,958,400.00$39,329,500.00$44,148,281.25$47,065,785.00$53,570,250.00$61,331,287.50$74,703,831.25$82,111,325.00
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COG's = (Number of Subs x Average Price of Movie Ticket x Utilization Rate)
1.13$11,865,000.00$17,797,500.00$23,730,000.00$26,724,500.00$36,442,500.00$37,064,000.00$40,538,750.00$43,434,375.00$44,510,700.00$49,155,000.00$53,138,250.00$60,045,375.00$63,901,500.00
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Gross Margin-$804,750.00-$1,152,000.00-$2,462,500.00-$4,255,075.00-$5,689,500.00-$1,105,600.00-$1,209,250.00$713,906.25$2,555,085.00$4,415,250.00$8,193,037.50$14,658,456.25$18,209,825.00
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Note on Ultilization Rate 13.56
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