Israeli startup investment community tips Tzur +Danny


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2		Pitching Etiquette - Please read!
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4		This list is here to benefit companies looking for an investment. Here are some tips how to get the best out of it.
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6		IMPORTANT: the last thing you want to do is send unsolicited, mass emails to these people. the likelihood of getting any response is low. instead, research what are their interest areas, and approach the appropriate ones, individually. otherwise, you are just ruining for everyone. removing contact info is just one click away for them.
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8		1. Before Pitching - Do your Research
9		Understand your market and search the list for those investors who have shown interest in your market.
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11		2. Personalize your email pitch to the investor to show why you think he/she would be interested in this opportunity.
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13		3. Don't "spray and pray". Spamming the list will just make you a bad name. Remember we are in Israel and everyone knows everyone.
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15		4. All things equal people prefer to do business with people they know. Even if all things are not equal they still prefer to do business with people they know.
16		The chance of you getting a meeting without a personal referral is much smaller. So do your research and find out who can connect you. Linkedin and Facebook are your friends
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18		5. Investors are people just like you. Don't waste their time. Be prepared with answers why you think they are a good fit, before you send the first email. Like said above do your research
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20		6. Get your name out there, so when you contact an investor there is a good chance he has heard about you.
21		Go to meetups (there are a few every week), Talk to people, help other startups, in sum "get your name out there"
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23		7. Above all - Be honest. No one likes to invest in people who don't tell the truth and at the end of the day that is what the investor is doing - investing in people.
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1	Another area with little transparency is how much equity should be given to (or gotten by...) employees. The purpose of this sheet is NOT to provide opinions but facts. The way for you to contribute here is by listing the grants you or your employees got in the different stages of the company. Hopefully, over time we can provide good statistics about what's common practice.
2	Optional: company name	Company Field	Stage [Founding, Pre-Seed, Seed, A]	# of employees at time of employ	position	Company has income?	equity % (of total outstanding)	Optional: Salary	Optional: Bonus	Optional: Company Valuation
3		Finance	Pre-Seed	2	VP	no	4.00%
4		Gaming	A round	9	VP	no	0.25%	₪25,000
5		SaaS	A round	20	vp marketing	yes	1.00%
6		Mobile & Social	Founding	7	Engineer		0.50%
7		Mobile & Social	Post A	1	VP Marketing		8.00%
8		Advertising	Seed	3	Engineer		0.50%
9		Advertising	Post A	5	SVP Marketing		2.50%
10		Finance	Pre-Seed	6	engineer		0.30%
11		Finance	Post A	10	Engineer	no	0.01%
12		Advertising	Grant	10	VP Bizdev		0.50%
13		Advertising	Post A	15	Director, Bizdev		0.25%
14		Advertising	Post A	15	VP Product	yes	0.30%	₪30,000
15		Mobile & Social	Post A	15	VP R&D		2.00%
16		Enterprise	Post A	20	Director, Bizdev		1.25%
17		Enterprise	Post A	30	Director, Product	no	0.30%	₪44,000
18		SaaS	Founding	60	VP R&D	no	0.10%	₪50,000
19		Gaming	Post A	130	VP BD	Yes	0.05%	₪40,000	₪240,000
20		Music	Pre-Seed	2	UX & Product	no	1.50%	₪12,000
21		Medical	Pre-Seed	20	engineer		0.25%
22		Enterprise	Seed	0	Engineer/Executive	no	0.70%	₪34,000
23		Finance	Seed	1	VP		2.50%
24		Impact Investments	Seed	1	Engineer	no	3.00%	₪20,000
25		Gaming	Seed	1	VP R&D	no	5.00%	₪25,000
26		Mobile & Social	Seed	3	Engineer - Big Data	no	0.80%	₪33,000
27		Advertising	Seed	3	Engineer		0.90%
28		Enterprise	Seed	4	Head of Product	no	0.50%	₪25,000
29		Education / Learning	A round	4	VP Operations		1.00%
30		Enterprise	Seed	4	VP Bizdev	small	1.00%	₪23,000
31		Medical	Post A	4	CFO		1.50%
32		Mobile & Social	Seed	4	Engineer		2.50%
33		Finance	Seed	4	CFO		3.00%	₪20,000
34		Insurance	Seed	5	Senior Engineer	no	0.10%	₪30,000
35		Consumer	Seed	5	Engineer	no	0.70%	₪25,000
36		Mobile & Social	A round	5	Head of Product	no	1.00%	₪25,000
37		Advertising	Seed	6	Engineer		0.75%
38		Enterprise	Seed	7	Engineer		0.40%
39		Cyber	Seed	7	VP R&D	no	3.75%	₪25,000
40		Enterprise	Seed	8	Engineer	no	0.20%
41		Mobile & Social	Seed	8	Engineer	No	0.60%	₪23,000
42		Enterprise	Seed	8	engineer		0.75%
43		Mobile & Social	Seed	8	Data Scientist	No	1.50%	₪35,000
44		Finance	Seed	9	Engineer		0.20%
45		Cyber	Seed	9	Engineer	no	0.50%	₪25,000
46		Medical	Seed	10	Engineer	no	0.20%	₪29,000
47		E-Commerce	Seed	11	Engineer	no	0.30%	₪20,000
48		Enterprise	Seed	15	Engineer		0.10%
49		Enterprise	Seed	160	Engineer		0.01%
50		Bitcoin	Seed	5	CMO	no	2.50%	₪24,000
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