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Your current status:Traffic-driven growth scenarioConversion-driven growth scenario: in-house optimisation
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How many visitors do you have per month?10,000If you would buy more traffic, what CPC would you expect?$ 0.03Media Buyer/Month$ 300
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What's your current conversion rate for the last 12 months ?3.00%If you would invest half of the profit in advertising, that would lead to an annual budget of…$ 64,800Social Media/Month$ 100
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What's your average order value?$ 60That will mean you will get a number of clicks equal to…2,160,000Designer/Month200
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What’s your current margin?60.00%With the same conversion rate, you will add this amount of new orders in the next year:64,800Digital Team will cost you in 2023$ 7,200
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How many orders do you have each month?300After month 2, you can expect an average monthly incremental uplift in conversion rate of around…5%
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That means your annual gross margin is$ 129,600Your gross margin will be:$ 2,332,800To reach an average new conversion rate for the whole year3.98%
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And that’s how much revenue you get in an year$ 216,000And that’s how much profit you will add in 2023$ 172,800And that’s how much profit you will add in 2023$ 35,105
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Your ROI will be in this scenario…367%Your ROI will be in this scenario…588%
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Your annual profit will get an adjustment of…133%Your annual profit will get an adjustment of…27%
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