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WEBSITE AUDIT MASTER CHECKLIST
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TRUELIGHT SITEDesktopMobile
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Keyword in title (H1)Industry and offering immediately clear.
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Meta title optimizedMain navigation is intuitive.
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Meta description optimizedEach page has a call to action.
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Page organized with H2s, H3s, bullets, listsUsers can easily and quickly find key information.
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Keyword in H2sEach page has a proper meta description and meta title.
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Images to break up textPages are clearly titled and information is organized.
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Keyword in image filename and alt textBusiness information and photos are accurate and up to date.
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Images compressed/sizedPhotos and graphics of people are inclusive and diverse.
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Information accurate, quality, up to dateCorrect spelling and grammar.
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Has backlinksDesign elements and brand feel is consistent.
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No broken linksPages are linked to each other.
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Linked to from other relevant pagesPopups and live chat display only where they should.
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Website copy is readable, friendly, and clear.
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Footer links work, contain social icons
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TECHNICAL SEODESIGN/UXDesktopMobile
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Indexing/crawlingNavigation
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All pages you want to be indexed are indexed and vice versaNavigation menu contains all important pages
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All versions of pages (http/s/www) redirect to one (https)Is identical across all pages that have it
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Broken links removed or redirectedNavigation page labels literal
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Duplicate content deleted, redirected, or tagged canonicallyMobile menu at least 46px
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Header logo links to homepage
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Sitemap
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Contains only SEO-relevant pagesFunctionality
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File location defined in robots.txtRed routes (critical actions) free of barriers
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Submitted to Google Search ConsoleRepetitive actions effortless
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Properly formattedForms clearly labeled
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Follows Google's guidelinesForm fields show errors before the form gets submitted
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Success message when forms are submitted
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Robots.txt
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Contains pages you don't want to be crawledCopy and text
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Named robots.txtTwo type families or less
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Only have one, UTF-8 encoded text fileFonts are legible in all forms - all caps, italics, bold, etc.
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Includes location of sitemapFont styles- consistent styles and sizes
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SubmittedCopy is readable, friendly, clear.
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Site performancePerception
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Core Web VitalsMain action intended is immediately clear
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Mobile friendlinessIndustry and product/service immediately clear
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Page speedBrand look, feel, colors, messaging consistent across site
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ACCESSIBILITYCRODesktopMobile
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TextCTAs
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HTML tags indicate headings, subheadings, lists, call-out text, etc.Prominent CTA on homepage
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Body text at least 16px (ideally 18px); large text at least 24pxAbove the fold
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Text contrast ratio at least 4:5:1Look like buttons
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Bold and linked text contrast ratio of at least 3:1Stand out with color contrast
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Line spacing at least 1.5Big enough size and font size
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Anchor text is clearWhite space and directional cues
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Text can be enlarged or made smallerCopy clear, descriptive, desirable
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Images, video, audioCopywriting
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Images have detailed alt text alt textClear and concise
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Audio & video have subtitles or transcriptsConversational
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Can pause, mute, or exit automatically playing audio and video contentNot overly salesy
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No images of text or tables (or text version provided)Communicaties value and trust
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NavigationPage design
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Can navigate and function with only keyboardNot cluttered (organized, enough white space)
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Page titles descriptive and informativeVisually appealing, consistent with brand
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Menu order is same throughout site
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No time limits imposed on usersLanding pages
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Indexed/not indexed as intended
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Only one CTA
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Consistent with preceding ad or offer
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Follows landing page best practices
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Forms
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Labeled clearly
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Minimum fields
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Detect errors before submission
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Submission triggers optimized thank you page
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Information syncs to CRM/automation tools
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User receives offer
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Misc
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Gated content not indexed
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Important pages optimized for content and technical SEO
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Popups/chat appear only on pages intended
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