Audience Insights

	B	D	F	H	J	L	N	P	R	T
1	Product/Service	The Problem We Solve	Content Pillar	Audience Needs	Pain Point	Desired Outcome & Feelings	Limiting Belief/Self-Talk	Obstacles	Research: Audience Questions	Content Ideas

2	Social Media Coaching Service	Inability to create content that consistently drives engagement & business results.	Content Creation	Understand target audience & create content they love.	Struggling to create content my audience actually likes.	Feeling inspired & confident in their ability to create content that drives results.	"I'm not creative enough to come with up content that people will find interesting."	Lack of understanding of their target audience, struggling to come up with fresh content ideas.	What type of content performs best on [platform]?, How do I learn more about my target audience's interests?, Where can I find inspiration for fresh content ideas?	Social media post (Carousel): "3 Content Ideas Your Audience Will Obsess Over"
3	Social Media Course	Lack of a streamlined workflow for creating content that drives results.	Content Strategy & Planning	Save time & streamline content creation workflow.	Don't have time for consistent content creation	Feeling empowered & efficient with a streamlined workflow, creating content that drives results.	"I'm not creative enough to come with up engaging content within the time I have available."	Feeling overwhelmed by the idea of planning content, difficulty fitting content creation into their schedule.	How do I create content faster? How can I stay consistent with a busy schedule?	Blog Post: 5 proven ways to speed up your content workflow
4	Social Media Coaching Service	Difficulty fostering a thriving online community that drives conversions.	Community Management & Engagement	Build meaningful connections & interactions with their audience.	Feeling overwhelmed by managing comments and conversations	Feeling connected and in control of their online community, with increased conversions.	"I don't have much time to interact or the ability to keep up with responding to every comment."	Limited time to dedicate to social media engagement, difficulty fostering a sense of community that converts.	How can I increase engagement on social media without spending hours responding to comments?What are the best practices for responding to comments efficiently? How do I build a strong online community that converts?	Social media post (graphic + caption): 3 ways to create a deeper connection with your audience in 5 minutes per day
5
6