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SEO Roadmap
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Action Item/TaskPerson
Responsible		Tools NeededProgressJanuary FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
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Skyscraper Link Building Campaign
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Audit website backlink profileJohn MillerSEOptimerDone
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Shortlist link prospectsJohn MillerSEoptimerDone
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Find contact information for link prospectsJohn MillerHunter.ioIn progress
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Write link-building email outreach copyCara DonaldsonIn progress
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Set up link-building campaign in LemlistJohn MillerLemlistNot started
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Content Production for Blog
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Use keyword research tool to find keyword opportunities [ x 10]John MillerSEOptimerDone
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Create content briefs [ x 10]John MillerDone
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Send content briefs to senior content managerCara DonaldsonDone
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Send content briefs to writersCara DonaldsonDone
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Review drafts and provide feedbackMary StevensIn progress
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Upload content to WordPress [follow "Content Upload SOP"]John MillerNot started
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Publish contentMary StevensNot started
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On-Page SEO Optimization
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Audit on-page SEOJohn MillerSEOptimerDone
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Add title tag to siteJohn MillerIn progress
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Write meta-description and add to websiteCara DonaldsonDone
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Optimize on-page imagesPeter SamuelsNot started
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Minify HTML, Javascript, and CSS filesPeter SamuelsNot started
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Reduce page sizePeter SamuelsIn progress
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