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1 | Instructions: With your team, use the resource guide to find some data/information for each category. Provide a sentence or two about how the information relates and include an APA citation and/or link. | |||||||||||||||||||||||||
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3 | Group: | Product Idea | Industry Size (Revenue, # of businesses) | Consumer Information | Competitor Information | Market Trend | ||||||||||||||||||||
4 | Wendy (Example): | Concert and Event Promotion | Total Industry Revenue = $56 billion; projected 5 year growth is 2.7% Source: IBISWorld https://my-ibisworld-com.unh.idm.oclc.org/us/en/industry/71133/at-a-glance | 38% of Ticketmaster users are Millennials. Source: Statista Consumer Insights Global https://www.statista.com/insights/consumer | LiveNation is the top market share holder at 22% with a revenue of $12 billion dollars. SOURCE: IBISWorld https://my-ibisworld-com.unh.idm.oclc.org/us/en/industry/71133/at-a-glance | Musical tourism and gig-tripping will be more prevalent as fans travel to see their favorite artists and will provide opportunities for collaborations with airlines and hotels, ensuring concertgoing remains accessible. SOURCE: IBISWorld https://my-ibisworld-com.unh.idm.oclc.org/us/en/industry/71133/performance | ||||||||||||||||||||
5 | Ella, Katie, Drew, Emmet, AJ | Ultimate Vehicle Protection Spray | Total Industry Revenue = $19.8 billion, (Exterior Only Clean = $4.0 billion) https://my.ibisworld.com/us/en/industry/81119a/at-a-glance | Alliance Inspection Management LLC is one of our largest competitors, with $28.1 million in revenue https://my.ibisworld.com/us/en/industry/81119a/at-a-glance | Car wash and auto detailing companies must remain aware of changing environmental policies regarding water conservation and sustainability. Car wash and auto detailing services have faced heightened competition from common substitutes, like gas stations with washing stations and do-it-yourself options. These alternatives are often less expensive than the industry’s premium services, like detailing, hand washing and full-service bays. https://my.ibisworld.com/us/en/industry/81119a/at-a-glance | |||||||||||||||||||||
6 | Hannah Gundel, Abbey Fitzpatrick, Olivia Arnold, Reese Brittingham, Julian Rime | Adjustable Skis | Total Industry Revenue = $310.6 million; projected 5 year growth is 1.5%; source: https://my.ibisworld.com/us/en/industry-spotlight-specialized/OD6439/performance | 39% of consumers of winter sports are millennials. Source: Statista https://www.statista.com/study/170314/target-audience-active-winter-sports-enthusiasts-in-the-united-states/ | Amer Sports Oyj owns the largest ski brand atomic, as well as established brands such as armada and soloman. Source: IBS World https://my.ibisworld.com/us/en/company-benchmarking/420797/company-overview#overview | The ski shop industry has been seeing steady growth and has been producing generally steady profits. The revenue is projected to increase over the next five years due to the sales' projected upward trajectory. Source: IBISWorld https://my.ibisworld.com/us/en/industry-spotlight-specialized/OD6439/performance | ||||||||||||||||||||
7 | Ellacoya Kunz, Abby McDonald, maria messina | Carbon Capaturing Clothing | Womens clothing revenue: $69.6 billion, mens clothing revenue: $19.4 billion, https://my.ibisworld.com/us/en/industry/44812/at-a-glance , | 18% of people look for sustianability practices when buying clothing https://www.statista.com/statistics/1312265/brand-sustainability-check-frequency/ https://www.ibisworld.com/united-states/industry/online-womens-clothing-sales/5097/ | Competetion is high and increasing for both womens and mens clothing, https://my.ibisworld.com/us/en/industry/44812/competitive-forces | https://www.statista.com/forecasts/1307848/worldwide-sales-of-sustainable-clothing-items The trend for Sustainable appareal has been increasing, This graph shows the market trend from 2013-2026 whihc is continuing to grow up to 6.14% | ||||||||||||||||||||
8 | Ben Greenberg, Jack Comiskey, Ryan Jones, Jason Quinlan, Kenneth Lawless | Smart Ski Goggles | Ski Goggles industry today is worth 173.2 Million. 12.1% of revenue in the Ski and Snowboard industry https://my.ibisworld.com/us/en/industry-spotlight-specialized/od6439/at-a-glance | The age group that is on the rise in the ski industry is the people that are in the age range of 45-64. https://www.verifiedmarketresearch.com/product/snow-goggles-market/ | Winter Equipment is a very diverse market, but ski goggles are specifically dominated by Smith and Oakley. https://www.statista.com/outlook/cmo/toys-hobby/sports-equipment/winter-sports-equipment/united-states#key-players | Ski goggles and winter equipment is growing across the country. It is anticipated that the market will grow 3.57% a year. https://www.statista.com/outlook/cmo/toys-hobby/sports-equipment/winter-sports-equipment/worldwide | ||||||||||||||||||||
9 | Ethan, Joey, Mason, Josh, Ryan | Electric vehicle charging station | 5.1% profit margin, 152 businesses, $414.3 million https://my.ibisworld.com/us/en/industry-spotlight-specialized/OD6292/at-a-glance | Volume of private electric vehicle charging stations and chargers in the United States between 2007 and 2023 https://www.statista.com/statistics/1391253/us-private-electric-vehicle-charging-network/ | Gas car owners, gas stations, non-ev car dealerships, competition is increasing as more people are slowly going to electric | There has been a rising demand for electric vehicle charging stations mirroring the rising popularity and adoption of new technologies, boosting demand in the industry and increasing revenue in the long term.https://my.ibisworld.com/us/en/industry-spotlight-specialized/OD6292/performance | ||||||||||||||||||||
10 | William Robinson, Cory Wodja, Liam Jordan, Owen petretta, aiden riley | Super Modified Water Bottle | Bottle water production in the US: 9.3 Billion dollars. This is important because these are the people that we are trying to switch over from plastic to something reusable like our product. https://my.ibisworld.com/us/en/industry/31211b/at-a-glancehttps://my.ibisworld.com/us/en/industry/31211b/at-a-glance | 63% of people aged 50+ do not use reusable waters. WILD https://www.statista.com/study/13213/bottled-water-in-the-us-statista-dossier/ | Yeti Coolers and Drinkware did over 80 million in sales in 2023, showing there is a huge market for reusable water bottles. Source: Intellect https://www.mergentintellect.com/index.php/search/companyExecutives/780667585 | Market is heavily plastic dependent and plastic bottle production is trending upward. Consumer spending and demand for plastic bottled water is decreasing as environmental concerns rise. https://my.ibisworld.com/us/en/industry/32616/performance | ||||||||||||||||||||
11 | Matt, Emerson, Kenna, Matt, Drew | Heated Ski Boots | $230 million U.S. dollars as of 2023 | 8.98 million people participated in snowboarding in 2023. https://www.statista.com/study/18482/winter-sports--statista-dossier/ | Heated socks/Shoes, handwarmers | |||||||||||||||||||||
12 | Tess, Alyvia, Brooke, Izzie, Anna | Temperature Control Water Bottle | Total industry revenue = $9.3 billion, growing at a CAGR of 1.3%. Source:https://my.ibisworld.com/us/en/industry/31211b/at-a-glance | https://www.statista.com/statistics/973958/us-locations-drink-bottled-water-survey/ where people are most likely to consume bottled water https://www.statista.com/forecasts/228148/bottled-water-consumption-usa water bottle consumption by age | Plastic waterbottles had a 9.3 billion in 2024, 476 companies. Coca Cola, Nestle Sa, and Primo Water Corp are top plastic waterbottle competitors. https://www.ibisworld.com/united-states/industry/bottled-water-production/286/#AboutThisIndustry Stanley produced 750 million dollars in revenue in 2023 https://www.statista.com/statistics/1422707/stanley-sales-worldwide/ | Companies have been trying to make more eco-friendly packaging by using biodegradable materials instead of pure plastic. The Gen Z and millennial age groups have been especially pushing for this change. source: https://my.ibisworld.com/us/en/industry/31211b/performance | ||||||||||||||||||||
13 | Xavier Hitzrot, Jake Manning, Johnathan childs, Bryce Parker, Max Morios | Dog Collar Gps and health tracker | This Graph shows how the pet industry is rapidly growing. Over that last 5 years the industry expenditure has grown over 45 Million USD. APPA. (May 14, 2024). Pet industry expenditure in the United States from 1994 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/253976/pet-food-industry-expenditure-in-the-us/ | According to Statista the average ownership of a pet worldwide is 59% dogs TGM Research. (May 14, 2023). Average share of pet ownership worldwide as of 2023, by pet type [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/961106/worldwide-pet-ownership-by-type/ | Garmin Alpha LTE, a pet tracking device collar that launched in Europe, has made its way over to America, and is one of the leading selling products in dog tracking collars in the US. https://www.notebookcheck.net/Garmin-Alpha-LTE-GPS-tracker-launches-in-more-countries.855794.0.html | As more families buy pets, the increase for health products for them will increase as of 2024, the average industry has increased to $147 billion, adding opportunities for new and smarter health products for our pets. https://www.statista.com/statistics/253976/pet-food-industry-expenditure-in-the-us/ | ||||||||||||||||||||
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15 | Ava, Brooke, Luci, Grady, Sam | Noise Cancelling Pillow | Total headphone industry revenue = $18 billion . Source: IBISworld https://my-ibisworld-com.unh.idm.oclc.org/us/en/industry-specialized/OD4444/products-and-markets, expected to increase 12.5% from 2024-2029 | Consumer information - pillow sales are projected annual growth rate of 3.66% https://www-statista-com.unh.idm.oclc.org/outlook/cmo/furniture/bedroom-furniture/bedding/worldwide | Heaphone competitors: Sleep Competitors: | There was a huge spike of sleep health awareness after covid and bad sleeping patterns. With the US increasing in disposable income, pillow industry is steadily increasing https://www-statista-com.unh.idm.oclc.org/topics/2000/sleep-in-the-us/ | ||||||||||||||||||||
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