cryptocurrency_datasheet_daliaresearch_2018.xlsx
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Cryptocurrency Survey Datasheet – 2018The results shown in this post are from a survey conducted by Dalia Research in March 2018 to measure cryptocurrency incidence across the internet connected population in the US, the UK, Germany, Brazil, Japan, South Korea, China and India. The total sample size is n=29.492. In order to obtain census representative results a Multilevel Regression Poststratification (MRP) model was built. The algorithm used to make cell-wise predictions was Logistic Regression and the cell structure was generated using data from Barro Lee/UNStat and Statista. The cell variables were age, gender, level of education (as defined by ISCED (2011) levels 0-2, 3-4, and 5-8) and mobile gaming frequency.
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Group CountriesEducationGender
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SubgroupAVGBRCNDEGBINJPKRUSLowMedHighFemaleMale
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unweighted sample size
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Which of the following best describes your familiarity with cryptocurrency (i.e. bitcoin, ethereum etc)?UnawareI've never heard of it26%39%26%23%23%38%17%12%26%39%21%12%28%23%
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AwareI've heard of it, but don't know what it is25%22%36%19%24%23%22%27%28%28%25%20%28%22%
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KnowledgeI know what it is, but don't own any38%29%29%48%39%28%47%52%33%25%43%48%35%41%
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Purchase Intent
I don’t own any, but plan on buying some in the next 6 months
4%5%4%4%5%6%3%2%5%3%4%7%4%5%
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OwnershipI own some cryptocurrency7%6%3%6%9%7%11%6%9%4%7%12%5%9%
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Total Knowledge
knowledge + purchase intent + ownership49%39%36%58%53%40%61%60%47%32%54%67%43%54%
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Total Awareness
awareness + knowledge + purchase intention + ownership
74%61%72%77%77%63%83%87%74%60%79%87%72%76%
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JP61%
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KR60%
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DE58%
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GB53%
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AVG49%
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US47%
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IN40%
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BR39%
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CN36%
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