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Ecommerce Marketing Plan6/13/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary6/14/20266/16/202601600OpenMedium00
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2Goals and objectives6/16/20266/22/20260320000
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2.1Entering a market6/16/20266/17/20260800OpenMedium00
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2.2Working with customers6/17/20266/19/20260800OpenMedium00
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2.3
Expanding product disctribution
6/19/20266/20/20260800OpenMedium00
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2.4Identifying growth strategies6/20/20266/22/202601600OpenMedium00
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3Mission Statement and value proposition6/22/20266/24/20260160000
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3.1Company vision6/22/20266/23/20260800OpenMedium00
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3.2Company history6/22/20266/24/202601600OpenMedium00
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3.3Resources & competencies6/23/20266/24/20260800OpenMedium00
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4The right customers and market(s)6/25/20267/9/20260800000
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4.1Age6/27/20267/5/202605600OpenMedium00
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4.2Gender6/27/20267/5/202605600OpenMedium00
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4.3Geographic location6/25/20267/5/202605600OpenMedium00
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4.4Income6/25/20267/5/202605600OpenMedium00
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4.5Purchasing power6/27/20267/5/202605600OpenMedium00
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4.6Family status6/27/20267/5/202605600OpenMedium00
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4.7Other relevant information6/25/20267/9/202608000OpenMedium00
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5Situational analysis7/9/20267/20/20260560000
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5.1Current products7/9/20267/12/202601600OpenMedium00
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5.2Distributor networks7/11/20267/13/202601600OpenMedium00
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5.3Competion analysis7/13/20267/15/202601600OpenMedium00
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5.4Current financial condition7/15/20267/18/202601600OpenMedium00
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5.5External forces7/16/20267/19/202601600OpenMedium00
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5.6Summary7/18/20267/20/202601600OpenMedium00
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6Pricing and positioning strategy7/20/20267/25/202602400OpenMedium00
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7Distribution optimization and fulfillment plan7/26/20268/4/202605600OpenMedium00
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8Cross-channel promotion strategy8/4/20268/25/202601200000
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8.1Partnerships8/4/20268/25/2026012000OpenMedium00
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8.2Social networks8/4/20268/14/202605600OpenMedium00
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8.3Referrals8/4/20268/9/202602400OpenMedium00
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8.4Affiliates8/6/20268/19/202607200OpenMedium00
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8.5Blog posts8/14/20268/25/202606400OpenMedium00
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8.6PPC8/16/20268/20/202603200OpenMedium00
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8.7Print8/4/20268/25/2026012000OpenMedium00
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8.8Radio8/21/20268/24/202602400OpenMedium00
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8.9Television8/22/20268/24/202602400OpenMedium00
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8.10Other channels8/4/20268/25/2026012000OpenMedium00
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9Conversion strategy8/26/20268/30/202601600OpenMedium00
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10Strategy for increasing orders8/30/20269/9/20260640000
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10.1Loyalty programs8/30/20269/1/202601600OpenMedium00
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10.2Free shipping9/1/20269/3/202601600OpenMedium00
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10.3Subscription services9/3/20269/6/202601600OpenMedium00
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10.4Flash sales9/4/20269/6/202601600OpenMedium00
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10.5Coupons9/5/20269/7/202601600OpenMedium00
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10.6Discounts9/7/20269/9/202601600OpenMedium00
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11Referral strategy9/9/20269/19/202604800OpenMedium00
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12Financial projections9/19/20269/22/202602400OpenMedium00
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