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Ecommerce Marketing Plan12/4/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary12/5/202512/7/202501600OpenMedium00
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2Goals and objectives12/7/202512/13/20250320000
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2.1Entering a market12/7/202512/8/20250800OpenMedium00
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2.2Working with customers12/8/202512/10/20250800OpenMedium00
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2.3
Expanding product disctribution
12/10/202512/11/20250800OpenMedium00
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2.4Identifying growth strategies12/11/202512/13/202501600OpenMedium00
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3Mission Statement and value proposition12/13/202512/15/20250160000
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3.1Company vision12/13/202512/14/20250800OpenMedium00
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3.2Company history12/13/202512/15/202501600OpenMedium00
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3.3Resources & competencies12/14/202512/15/20250800OpenMedium00
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4The right customers and market(s)12/16/202512/30/20250800000
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4.1Age12/18/202512/26/202505600OpenMedium00
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4.2Gender12/18/202512/26/202505600OpenMedium00
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4.3Geographic location12/16/202512/26/202505600OpenMedium00
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4.4Income12/16/202512/26/202505600OpenMedium00
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4.5Purchasing power12/18/202512/26/202505600OpenMedium00
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4.6Family status12/18/202512/26/202505600OpenMedium00
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4.7Other relevant information12/16/202512/30/202508000OpenMedium00
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5Situational analysis12/30/20251/10/20260560000
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5.1Current products12/30/20251/2/202601600OpenMedium00
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5.2Distributor networks1/1/20261/3/202601600OpenMedium00
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5.3Competion analysis1/3/20261/5/202601600OpenMedium00
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5.4Current financial condition1/5/20261/8/202601600OpenMedium00
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5.5External forces1/6/20261/9/202601600OpenMedium00
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5.6Summary1/8/20261/10/202601600OpenMedium00
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6Pricing and positioning strategy1/10/20261/15/202602400OpenMedium00
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7Distribution optimization and fulfillment plan1/16/20261/25/202605600OpenMedium00
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8Cross-channel promotion strategy1/25/20262/15/202601200000
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8.1Partnerships1/25/20262/15/2026012000OpenMedium00
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8.2Social networks1/25/20262/4/202605600OpenMedium00
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8.3Referrals1/25/20261/30/202602400OpenMedium00
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8.4Affiliates1/27/20262/9/202607200OpenMedium00
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8.5Blog posts2/4/20262/15/202606400OpenMedium00
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8.6PPC2/6/20262/10/202603200OpenMedium00
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8.7Print1/25/20262/15/2026012000OpenMedium00
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8.8Radio2/11/20262/14/202602400OpenMedium00
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8.9Television2/12/20262/14/202602400OpenMedium00
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8.10Other channels1/25/20262/15/2026012000OpenMedium00
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9Conversion strategy2/16/20262/20/202601600OpenMedium00
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10Strategy for increasing orders2/20/20263/2/20260640000
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10.1Loyalty programs2/20/20262/22/202601600OpenMedium00
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10.2Free shipping2/22/20262/24/202601600OpenMedium00
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10.3Subscription services2/24/20262/27/202601600OpenMedium00
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10.4Flash sales2/25/20262/27/202601600OpenMedium00
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10.5Coupons2/26/20262/28/202601600OpenMedium00
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10.6Discounts2/28/20263/2/202601600OpenMedium00
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11Referral strategy3/2/20263/12/202604800OpenMedium00
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12Financial projections3/12/20263/15/202602400OpenMedium00
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