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1 | This competitive analysis matrix is brought to you by Tide | ||||||||||
2 | -To get started, go to File > Download > Microsoft Excel (.xlsx) and adjust the examples to fit your business. -Alternatively, make a copy of this file (File > Make a Copy) and use it as a Google Sheet. | ||||||||||
3 | Competitor Name | Competitor Website | Market Positioning | Content Formats | Social Media Presence | Positive Customer Reviews | Negative Customer Reviews | Describe The Customer Journey | Describe The Sales Process | Opportunities | How We're Different |
4 | Thrive Space | www.thrivespace.com | - Focus on SME's with 50-200 employees and have high ticket services - Product is geared around rebranding - Corporate-focused, top-notch designs for SME's with an older market | - Journal format focuses on story-driven content, showcasing thought leaders in the world of design - Generate conversions by offering discounts on first purchase | - Repurpose their stories into native content across Facebook and Instagram primarily - Engage with customers by answering questions and linking to further resources where necessary | - "Probably the nicest designs I've ever received from a design firm. Could not have asked for more." - "Absolutely love their process. Their team was friendly, motivating, and created magic for our much-needed redesign." | - "Their initial proposals were way off, but after describing my vision again, they were able to quickly produce something I ended up loving." - "Took ages to hear back from my initial inquiry. Once I did finally talk to someone, the process was smooth from there on out." | - Great onboarding process for new clients - They have a huge team, so they've got their process down - Their size meant the customer experience isn't as personal and can feel clinical at times - They deliver designs in a timely manner and they're often great | N/A | ||
5 | Build Your Designs | www.buildyourdesigns.com | - Focus on smaller businesses that are established but looking to improve their brand assets - Product is focused towards improving existing brand assets - Designs are a bit looser and geared towards a younger market | - No owned content, all pages focus on product and company | - Sporadic posting schedule on Instagram, Facebook and Twitter - mainly posts of their employees - Do not seem to be engaging with customers | - "Designs are just what we needed to improve our brand assets. Really think this will help us better reach our target audience." | - "They took a bit long to address my feedback which made me almost miss a deadline." - "Some of their designs were spot on and others missed the mark. A bit all over the place." | - They take the time to hop on a call with each new cilent and make the journey feel really personal - Designs vary depending on the customer so you really need to take the time to share your vision for them to be able to bring it to life - Reaching customer service teams is a struggle | N/A | ||
6 | Mockups for Startups | www.mockupsforstartups.com | - Focus on startup's who need to build brand assets from scratch - Lower price points with mockup designs as a product service - Startup focused, casual, simpler | - Blog posts and short guides on best-practices for rebranding on website - Simple email newsletter containing product news | - Big focus on video content across Instagram and Facebook - Engage with customers through comments and handle complaints directly | - "Affordable designs and delivery was super fast" - "Love their mockups, spot on!" - "SO easy to visualise my brand in real-world scenarios now thanks to their genius mockups!" | - "They're a startup working for startups, so things can be a bit unorganised. Hopefully they'll fix this as they get their footing." | - Great, simple mockups that can be purchased right from their website - Simple emails, can feel impersonal - Initial customer service emails answered quickly, but slow to resolve the issue | N/A | ||
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