Ad Label Testing Tool Template by Supermetrics
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Ad Label Testing Tool
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Start here
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Introduction
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This tool is designed to encourage and simplify the tactic of ad testing. It uses ad labels to test variations of copy which you will need to set up in your account. Results are judged based on statistial significance.
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Setting Up Ad Labels
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Ad labels are easy to set up and can appropriately label your variations into cross campaign applicable dimensions. This means you can text ad copy across campaigns as well as within one ad group. Examples uses of ad labels include identifying unique CTAs, ad types, landing page split tests, and uses of dynamic headline insertion.
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To apply labels, navigate the desired level of application (i.e. campaign level or ad group level). Tick the boxes of the ad you want to label (you can select as many as you wish). Underneath the stats graph you will see a drop down menu for labels. Here you can create a label and apply it to your ticked ads.
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Using the tool
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The tool will import your data for the ads that you have labeled. Follow these simple steps to view results for your tests:

- Use the date range drop down box to fetch your preferred data range. Navigate to -> Ad Ons -> Supermetrics -> Refresh All to complete the change in date range

- Select your preferred campaign or ad group. You can also view ad label data for all campaigns or all ad groups in a given campaign

- The winner for each metric will be highlighted in green. This is useful for comparing ad performance even if the test isn't statistically significant

- You can select your preferred level of confidence if you wish.

Please note that only the top 200 ad groups will be imported in terms of impressions
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