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ESSENTIAL MARKETING TOOLS FOR NEWBORN PHOTOGRAPHERS - by Grow Your Photography Studio
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CATEGORYAVERAGE COSTSNOTES
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URL (DOMAIN) REGISTRATION
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NamecheapFrom £4/yearNamecheap is a very affordable domain and hosting provider, with incredible chat support
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WEBSITE PLATFORMWix might be cheaper, but you'll very soon get frustarted with not being able to add necessarily functionaliy to your website
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SquareSpaceFrom £10/monthSquarespace is a great alternative to WordPress if you're not as tech savvy, and it includes a visual builder for your pages
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WordPressfreeWordpress has endless functionality and it is very easy to find ready-to-use templates, please note you'll need to pay extra for some templates and monthly hosting
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WEBSITE HOSTINGThis is useful if you choose to create a WordPress website, SquareSpace websites come with their own hosting.
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WP EngineFrom £18/month
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SiteGroundFrom £11.99/month
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NamecheapFrom £5/monthJust keep in mind Namecheap's servers are slower than the two mentioned above, this will result in a slower loading time of your website (and might affect your SEO)
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WEBSITE DESIGN + THEMES
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Aperture DesignFrom £295Andy at Aperture Design offers options from template designs to custom made website... and he is a photographer, so he knows your audience well. If you are in our coaching programme you'll get 10% off!
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ThemeforestFrom £30Great selection of WP themes - please note these must be installed and customised for your own needs!
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EMAIL SERVICE PROVIDERYes... you'll notice that MailChimp did not make it to this list. Despite it being popular (and offering a free plan) I never liked its platform and limitations... so I would not recommend it!
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ActiveCampaignFrom £12/a monthIncludes forms, lists, tags, broadcasts and automations... everything you need!
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Mailer LiteFree+Really great tool... with a great free plan. If you are just starting out with your list... go for this!
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ConvertKitFrom $29/monthGreat alternative to ActiveCampaign, it also includes landing pages and other useful marketing tools.
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STUDIO MANAGEMENT SOFTWAREYou can read our guide to choosing your studio management software here! Please note these software include email functionalities, but these are intended to use for handling enquiries.. and not for marketing purposes (like the above)
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Light BlueOur clients get 20% and ready made workflows (which include emails, tasks, reminders etc for all baby sessions). The software was designed and built for photographers
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17hatsAnother very popular Studio Management Software, not specifically built for photographers but used by many
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Studio NinjaYou can easily use your website to make simple landing pages!
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CALENDAR BOOKING SYSTEMThese are essential if you want to let your clients book and pay their session/fee deposit. You might not need to do this for full sessions... but I recommend it for minis!
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Acuity SchedulingFrom $14/month
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Calendlyfree+
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SquareSpace SchedulingFrom £12/month
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BigCartelFree+
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PAYMENT PROCESSORYes, these companies charge a transaction fee, but I strongly recommend avoiding using just bank transfers! Simply add the transaction fee to your cost of doing business!!
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PayPalFree
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StripeFree
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SENDING CONTRACTS AND FORMS TO CLIENTS
If you use a studio management software, these tools are normally included. If you aren't, here are some options
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HelloSignfree+For sending documents that require a signature, such a contracts, model release forms etc.
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LEGAL STUFFYou don't need to pay for a contract template, however... you DO NEED a contract!
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Harmony & BlueAll you need to run your business legally, our clients get £39 off contract templates.
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FACEBOOK ADS & SCHEDULING POSTS
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Business Manager account
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