ABCD
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 Influencer Marketing Awards 2022 - Category Criteria
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Reminder:
> The work must have been carried out between 1st November 2020 and 14th March 2022.
> There is a maximum word count of 300 words per piece of criteria, unless specified otherwise below.
> The IMAs are global. Activity can be planned and executed in any Country.
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SectionCategoryDescriptionCriteria
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Campaign Awards
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Campaign AwardsBest Cause-Led Campaign Judges will reward a smartly executed cause-led campaign for a charity or initiative that has a good or progressive cause at its heart. The winning campaign will show innovative, creative thinking.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsBest Use of DataEffective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful or innovative data and insights, whether 1st, 2nd or 3rd party to facilitate smarter campaign decisions and campaign performance.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsMost Effective Campaign for ROIAll heads turn to campaign ROI as judges will reward an exceptional campaign that has transparently measured campaign ROI, demonstrating brilliant returns based on the budget allocated.

Entry Guidance: This award focuses solely on monetary ROI on budget allocated. Please include your total budget for the campaign in addition to the ratio of return, for example a 12:1 return.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsBest Use of a Small BudgetThis category will award the most successful use of a small budget for a single campaign, smartly executed within tight budget constraints. The work should have been billed to the client for no more than $50,000 (USD) The campaign could have included use of nano, micro and hero creators or a blended mix.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsMost Effective CollaborationEvidence of successful collaboration to execute an influencer marketing campaign will be rewarded between two or more stakeholders. The collaboration whether for an individual or long term partnership should demonstrate how each party added value to the collaboration and contributed to its success.

Entry Guidance: The collaboration could be between two i.e. brand and creator, or a combination of parties, i.e. brand, agency, technology and creator. There are no physical borders, as with all categories this is a global category. 		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsBest Long Term Partnership *New*New for 2022. This category will recognise an outstanding long term partnership between two or more stakeholders within the influencer marketing industry. The long term partnership should demonstrate how each party has added value and success to the campaign.

Entry Guidance: The Long Term Partnership could be between two i.e. brand and creator, or a combination of parties, i.e. brand, technology and creator. Judges will be seeking evidence of how the stakeholders have worked collaboratively to form a strong and successful partnership adding to the success of their campaign within the industry. Please note the partnership needs to have been running for a minimum of 6 months. 		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsMost Creative Influencer Marketing CampaignThis category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.

Entry Guidance: Judges will be seeking evidence of how the entrant has creatively engaged creators to generate engaging, thoughtful and authentic content.

The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, content(s) media owner or other partner where collaboration has taken place.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsBest Brand Engagement CampaignDesigned to reward activity that has utilised influencers and content creators to help consumers engage with a brand.

Entry Guidance: Judges will be seeking evidence of how the entrant has used influencers to generate brand engagement and develop the relationship of consumers with that brands audience.

The campaign can represent any vertical, and there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, content creator(s) media owner or other partner where collaboration has taken place.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsBest Multi-Channel CampaignJoined-up-thinking and smart execution of a campaign will be imperative for a category that will recognise how budget assigned to influencer marketing has assisted a brands multi-channel campaign.

Entry Guidance: Judges will not necessarily reward the number of channels involved, but the influence and smart execution of the campaign that has demonstrated the power of the channel against and/ or in conjunction with the wider digital mix.

The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, content creator(s) media owner or other partner where collaboration has taken place.
1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsBest Social Commerce Campaign Rewarding successful use of one or more content creators to drive online or offline sales for a brand.
1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Campaign AwardsBest Use of Affiliate Marketing *New*New for 2022. Judges will be looking for exceptional use of Affiliate Marketing by an agency, in-house team or affiliate network.

Entry Guidance: The judges will be seeking clear objectives for affiliate marketing during the judging period. The entry should include challenges met and how they were overcome, evidence of a deep understanding of the affiliate industry and demonstration of a willingness to innovate, adapt and evolve.
1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical / Industry Awards
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Vertical AwardsBest Gaming CampaignThis award aims to reward the most creative, effective and innovative Gaming or Gaming Platform campaign.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Food & Drink CampaignJudges will reward a smartly executed campaign for Food or Drink brand that has delivered exceptional results based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Family & Parenting CampaignJudges will reward a smartly executed Baby, Family or Parenting Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Home & GardenJudges will reward a smartly executed Home & Garden Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.
1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Telecoms Judges will reward a smartly executed campaign for the Telecom sector that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Sport & Fitness CampaignJudges will reward a smartly executed Influencer Marketing Campaign for Sport & Fitness that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.
1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Fashion & Style CampaignJudges will reward a smartly executed Fashion & Style Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.
1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Health & Beauty CampaignJudges will reward a smartly executed Health and Beauty Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Automotive Campaign Judges will reward a smartly executed Automotive Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Vertical AwardsBest Travel Campaign *Returning*Returning for 2022. Judges will seek to reward a campaign that has excelled within the travel vertical using a performance-based methodology.

Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2022 – be sure to outline how collaboration and the human touch enhanced the campaign for a competitive edge.

This category can be entered in collaboration with one or multiple clients and must be campaign focused.
1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Agency Awards
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Agency AwardsBest Large Influencer Marketing AgencyAn agency with more than 15 employees that has a firm grasp of the influencer marketing channel will be rewarded with the gong on the night.
Judges will be looking for competent end-to-end campaign management, from concept stage through to utilisation of tools and meaningful data insights to deliver exceptional campaigns.
Activity must meet measurable objectives for a client and deliver strong transparent results.

Entry Guidance: There are no physical borders, as with all categories this is a global category.
1. Agency mission statement and objectives within the channel.

2. Two brief examples of recent creator campaigns including objectives and results (500 words).

3. Evidence of smart execution and creative delivery of campaigns.

4. Closing statement detailing what sets your agency apart from your competitors and why you feel you should ultimately win this award.
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Agency AwardsBest Boutique Influencer Marketing AgencyAn agency with 15 employees or less that has a firm grasp of the influencer marketing channel will be rewarded with the gong on the night.
Judges will be looking for competent end-to-end campaign management, from concept stage through to utilisation of tools and meaningful data insights to deliver exceptional campaigns.
Activity must meet measurable objectives for a client and deliver strong transparent results.

Entry Guidance: There are no physical borders, as with all categories this is a global category.
1. Agency background, funding and growth story.

2. Your mission statement, USP's and objectives within the channel.

3. Two brief examples of recent creator campaigns including objectives and results (500 words).

4. Evidence of smart execution and creative delivery of campaigns.

5. Closing statement detailing what sets your agency apart from your competitors and why you should ultimately win.
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Technology Awards
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Technology AwardsBest Influencer Marketing Platform Judges are looking for an end-to-end Influencer Marketing Platform that has helped supercharge a brands influencer marketing strategy and execution.

The platform may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.

Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.		1. Executive Summary (not scored - not JEO)
Please give us a brief overview of the platform

2. Effectiveness
What problem does the platform look to solve and how does it increase effectiveness for clients?

3. Adoption
Evidence of client adoption including results, a success story of how the technology has helped improve the performance of a client’s performance marketing activity

4. Innovation and uniqueness
Judges are looking for details on what sets your technology apart from your competitors. Define your USPs and what sets you and your technology apart from the crowd. How has the technology evolved during the judging period?

5. Platform Video Tour
Please include a short recorded tour of your platform (Maximum 10 minutes)
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Technology AwardsBest Influencer Marketing Technology Judges are looking for an influencer marketing technology that helps brands, creators or agencies add value to their strategy and/or campaigns.

Entry Guidance: Enter this category if your technology adds value for brands or anyone in the ecosystem but is not an end-to-end influencer marketing platform. i.e. one that enables you to manage a campaign from research to execution.		1) Executive Summary (not scored - not JEO)
Please give us a brief overview of the technology

2) Effectiveness
What problem does the technology look to solve and how does it increase effectiveness for clients?

3) Adoption
Evidence of client adoption including results, a success story of how the technology has helped improve the performance of a client’s performance marketing activity

4) Innovation and uniqueness
Judges are looking for details on what sets your technology apart from your competitors. Define your USPs and what sets you and your technology apart from the crowd. How has the technology evolved during the judging period?

5) Technology / Platform Video Tour
Please include a short recorded tour of your technology (Maximum 10 minutes)
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Technology AwardsIndustry Choice of SaaS or TechnologyJudges are looking for an emerging startup or influencer marketing technology that helps brands, creators or agencies add value to their strategy and/or campaigns.

Entry Guidance: The technology or startup must of been incorporated less for less than three years.
1) Executive Summary (not scored - not JEO)
Please give us a brief overview of the technology or startup

2) Effectiveness
What problem does the technology or startup look to solve and how does it increase effectiveness for clients?

3) Adoption
Evidence of client adoption including results, a success story of how the technology or startup has helped improve the performance of a client’s performance marketing activity

4) Innovation and uniqueness
Judges are looking for details on what sets your technology apart from your competitors. Define your USPs and what sets you and your technology apart from the crowd. How has the technology evolved during the judging period?

5) Video Tour of SaaS / Technology
Please include a short recorded tour of your technology (5 minutes maximum)
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Platform Awards
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Platform AwardsBest Use of TikTok Judges are seeking a creative, best-in-class use of of TikTok for a brand or campaign.

Entry Guidance: If not included in your entry, please upload a video or link to the campaign in your supporting evidence.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Platform AwardsBest Use of YouTube Judges are seeking a creative, best-in-class use of of Youtube for a brand or campaign.

Entry Guidance: If not included in your entry, please upload a video or link to the campaign in your supporting evidence.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Platform AwardsBest Use of Instagram Judges are seeking a creative, best-in-class use of of Instagram for a brand or campaign.

Entry Guidance: If not included in your entry, please upload a video or link to the campaign in your supporting evidence.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Platform AwardsBest Multi-Platform CampaignJudges are seeking a creative, best-in-class use of social media platforms for a brand or campaign.

Entry Guidance: The brand or campaign must have user two or more platforms (i.e. Instagram & TikTok) platforms also could include the use of podcasting.		1. Objectives & Goals
Provide a summary for judges. Tell them about the brief, the objectives and goals of the campaign or activity. Include any KPI’s agreed to measure the success of the campaign.

2. Planning
Demonstrate to judges how the campaign was planned and what collaboration took place. Detail any research undertaken, tools and technologies used and challenges that need to be overcome.

3. Execution
It’s all about smart execution. What methodology did you use, how was the execution creative and/or innovative, convince judges that the campaign was more than just best practice. Stand out from the crowd!

4. Results
Cross reference back to your objectives, goals and KPIs provided and demonstrate to judges how you met or exceeded them.
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Team Awards
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Team AwardsBest Team in Influencer Marketing This multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the IMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.

Entry Guidance: This award is open to teams from across the influencer marketing industry.		1.Relationships and Support
What is your team’s ethos and mission statement?

2. Execution, Collaboration and ROI (900 words)
Provide an example of when your team has gone the extra mile
Provide an example of creative execution that has helped a campaign soar
What processes/tech/mechanisms have you put in place to help over-deliver for clients?

3. Internal Development
What type of support and processes are in place for the team to develop their skills and talent?
Explain how the team creates an environment that encourages teamwork

4. Your Final Say
Your chance to tell our judges in one final statement, why your team should win!
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Team AwardsRising StarOpen to candidates who have less than six years’ industry experience. Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.
The written entry must be no longer than 400 words and should include the candidates background, why they should win and their expectations for the future.

Open to candidates that have less than 6 years’ industry experience.

Entries must be submitted by their team/partner/company/client.

No self nominations will be accepted this year.