Marketing Channels
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ChannelGroupMarketingServiceTransactionalDeliveryDigitalPhysical
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AdvertorialsAdvertisingYesYesYes
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Affiliates (Performance)PartnersYesYes
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Aggregator inclusionsAdvertisingYesYes
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Amazon/Ebay storeWebYesYesYes
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Blog/microblogSocialYesYes
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Content marketingContentYesYesYes
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Desktop appDesktopYesYesYesYesYes
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Digital banners and signageStores/AdvertisingYesYesYesYesYes
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Display remarketingAdvertisingYesYes
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EmailEmailYesYesYesYes
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Email signaturesEmailYesYesYes
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Email sponsorship (other lists)EmailYesYes
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EventsEventYesYesYesYes
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Facebook advertisingAdvertisingYesYes
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Facebook profile pageSocialYesYesYes
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Film/TV product placementTVYesYes
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ForumsSocialYesYesYes
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Images & InfographicsContentYesYesYes
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In-game adsAdvertisingYesYes
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Influencer outreachSocialYesYesYes
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InterstitialsAdvertisingYesYes
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KiosksStoresYesYesYesYesYes
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LinkedIn advertisingAdvertisingYesYes
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LinkedIn company profileSocialYesYes
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LinkedIn groupSocialYesYes
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Local search marketingSearch marketingYesYes
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Loyalty cardStoresYesYesYesYes
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Marketing emailEmailYesYes
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Member get member'/Recommend a friend
SocialYesYesYes
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MicrositesWebYesYesYesYesYes
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Mobile advertisingAdvertisingYesYes
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Mobile appMobileYesYesYesYesYes
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NFC (Near field communications)Advertising/StoreYesYesYesYes
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Paid placementsAdvertisingYesYes
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Paid reviewsAdvertisingYesYes
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Pay per clickSearch marketingYesYes
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Peer to peer supportSocialYesYesYes
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Podcast SponsorshipAdvertisingYesYes
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Product Listing Ads (search)AdvertisingYesYesYes
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PR StuntsPRYesYesYes
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PresentationsContentYesYesYesYes
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Press releasesPRYesYesYes
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Prizes/ExhibitionsEventYesYesYes
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Product listing advertsAdvertisingYesYes
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Push notificationsAdvertisingYesYes
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QR codesStoresYesYesYes
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ReceiptsAdvertisingYesYesYes
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Relationship marketingDirectYesYesYesYesYes
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Report sponsorshipContentYesYesYes
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Research paperContentYesYesYes
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RFID tagsStoresYesYesYes
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Search engine optimisationSearch marketingYesYes
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Smart TV/Xbox/Console appTVYesYesYesYes
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SMSMobileYesYesYesYes
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SongsAdvertisingYesYesYes
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Tablet appMobileYesYesYesYesYes
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Telephone automation (IVR)TelephoneYesYesYes
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Transactional emailEmailYesYesYesYesYes
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Twitter accountSocialYesYesYesYes
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Twitter advertisingAdvertisingYesYes
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Video ChatDirectYesYes
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VideosContentYesYesYes
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Wearable technologyMobileYesYesYesYesYes
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WebchatDirectYesYes
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Website via desktopWebYesYesYesYesYes
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Website via tablet/mobileMobileYesYesYesYes
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WifiMobileYesYesYesYes
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YouTube 'pre-rolls' and TrueViewAdvertisingYesYes
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Youtube channelSocialYesYes
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Account teamDirectYesYesYes
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BarkersAdvertisingYesYesYesYes
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BeermatsPrintYesYes
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Billboard advertsAdvertisingYesYes
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BlimpsAdvertisingYesYes
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Bookends'AdvertisingYesYes
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Brand hijacksEventYesYes
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Brand to handAdvertisingYesYes
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Call centreTelephoneYesYes
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Carrier bagsAdvertisingYesYes
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CatalogueDirectYesYes
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Celebrity endorsementsAdvertisingYesYes
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Concession in larger storeStoresYesYesYesYesYes
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Door-to-doorsAdvertisingYesYesYesYesYes
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FaxTelephoneYesYesYes
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Field sales agentsDirectYesYes
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Hold musicTelephoneYes
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In-box adsAdvertisingYesYes
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InsertsAdvertisingYesYes
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JinglesAdvertisingYesYes
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Magazine advertsAdvertisingYesYes
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OnsertsAdvertisingYesYes
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Partner salesPartnersYesYesYesYesYes
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Pop up storesStoresYesYesYesYesYes
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POS displaysStoresYesYesYes
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Postal/White mailDirectYesYesYes
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Product packagingAdvertisingYesYes
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Program sponsorshipTVYes
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Promotional itemsDirectYesYes
100
Radio advertisingAdvertisingYesYes
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