Business plan - template

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4	BUSINESS PLAN TEMPLATE
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6	1. OVERVIEW
7	Business name	Business name				Business structure	LLC? Sole proprietorship?	Initial capital	$$$
8	Vision	How do you envision {{your business}} in a 5 to 10 years perspective?
9	What does {{your business}} do?			In one sentence, explain the what, how, and why of {{your business}}.
10	Where does this happen?			Online? Brick-n-mortar? Pop-up? Festivals?
11	Who does {{business}} benefit from?			Describe your target audience: location, age, interests, life values, lifestyle, etc.
12	Why would potential customers care?			What's special about your business that your target market might be interested in?
13	How does {{your business or product/service}} stand out from the crowd?			Describe {{your business's}} irresistible advantage in one sentence.
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15	2. OFFER AND VALUE PROPOSITION
16	Market size		What's the value of the market, trends, growth potential, etc.
17	Top competitors		List out direct and indirect competitors and outline their competitive edge.
18	The problem		Describe what the nagging issues your target audience faces. What would they want to have solved but haven't found a solution to that?
19	Our solution		What is {{your business's}} competitive edge? Price? Brand experience?
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21	3. ORGANIZATION & MANAGEMENT
22	Management team		Relevant working experiences, achievements, and why they are the best fit.
23	Advisory board		Relevant working experiences, achievements, and why they are the best fit.
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25	4. REVENUE STREAMS, SALES CHANNELS, AND MARKETING
26	Revenue streams		Product/service sales, affiliate income, advertising income, e-book sales, video income, webinars and online classes, members-only content, franchise, etc.
27	Direct sales channels		Mobile point-of-sale, brick-n-mortar location, e-commerce platform, social media platforms, sales representatives, etc.
28	Digital marketing methods		Informative blog content (SEO), landing pages, social media, videos on YouTube, freebies (like e-books or templates), paid ads, email/SMS marketing, customer loyalty program, etc.
29	Traditional advertising		Radio, TV, periodicals, banners, direct mail, door hanger flyer distribution, event, sponsorships, etc.
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31	5. FINANCIAL PROJECTIONS
32	COST PROJECTIONS
33	Business needs				Startup cost	Ongoing cost	Source/Supplier
34	Business registration				$	$
35	Permits/certifications				$	$
36	Retail or mobile POS system				$	$
37	Website				$	$
38	Store/Facility cost				$	$
39	Warehosue				$	$
40	Mobile sales, market, and fair booths				$	$
41	Production/Office equipment				$	$
42	Cost of goods (projected0				$	$
43	Packaging, bags, and shipping supplies				$	$
44	Marketing collaterals				$	$
45	Advertisements				$	$
46	GROSS PROFIT PROJECTIONS
47	Product or service				Retail price	Cost	Gross profit
48	Item				$	$
49	Item				$	$
50	Item				$	$
51	Item				$	$
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53	6. SWOT ANALYSIS
54	Strenghts
55	Weaknesses
56	Opportunities
57	Threats
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59	7. FINANCING
60	Sources of funding
61	Use of funding
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63	8. IMPLEMENTATION TIMELINE
64	Timeline		How will {{your business}} enforce the planned actions and in what time frame?
65	Milestones		What are the crucial steps for {{your business's development}}? Series B funding? Reaching a particular revenue level?
66	Key performance metrics		Measure your progress and keep track how {{your business}} is doing.
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