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Welcome to the UTM Tagging Taxonomy and Governance PlayBook
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Hello and thank you for downloading the UTM Tagging Taxonomy and Governance WorkBook.
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How to Use this WorkBook:
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1) Review the Nice & Easy ot Advanced spreadsheets to identify rules and tags you may need for your link tracking strategy.
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2) Align with your stakeholders on your reporting and tracking needs and link architecture, required tags, and process.
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3) Go through our Resources Page to ensure you have all the knowledge and support needed for your next steps (optional)
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4) Use the already pre-populated tags in the UTM Tag Tabs to add/subtract and refine your taxonomy and tagging components.
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5) Extract each tag type with its values as a .csv file and upload into your App.campaigntrackly.com account following the instructions.
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6) Share the workbook with your stakeholders or maintain it monthly to document new tags and changes in your process.
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MENUS
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INTROEASY UTM SetupADVANCED UTM SetupResourcesUTM_CampaignUTM_ContentUTM_ChannelsUTM_TermCustom TagsReportingTemplates
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