Metacake's Ecommerce Integrated Marketing Planner Template
Good news! You've found a marketing planner that actually WORKS.
A comprehensive, detailed marketing planner is truly the secret weapon for any ecommerce brand’s success, yet relatively few businesses actually use it.
If you’ve wondered how successful ecommerce brands manage to actually hit their revenue goals month after month, this is it. It’s by reverse engineering that goal in the form of a marketing calendar like this one— one that provides a clear plan and quick organization, well in advance.
Don’t waste any more time drafting your own marketing calendar that will inevitably get lost in a Google Doc graveyard because no one else on your team uses it. We’ve crafted and refined this template and use it daily for several 8- and 9-figure businesses. Keep reading to learn how to use it well!
What can a comprehensive marketing planner do for your team?
- Provides a step-by-step plan for success
- Keep all teams in sync
- Promote organization for every department
- Create efficiency (so long, time wasted due to chaos)
When you plan out every promotion, campaign, product release, etc. using a marketing planner like this one, you won’t have to guess how many sales your store will generate each month. Replacing guesswork with strategic planning means more successful marketing!
How to use this multi-channel planner:
The biggest problem we’ve found with marketing calendars and planners is that they are complicated and difficult to use. Because of that, most teams won’t ever fully get on board with implementing them. And then they die in the graveyard of other rejected Google docs. Fortunately, we’ve found a way to keep it simple.
Here are a few pointers about this templates:
1. At the menu at the top of the Google Sheets window, Select "File" and then "Make a copy". This will give you an editable copy to use for your own team.
2. When building out your calendar, days of the month will be listed in the first, far-left column, and your brand’s events will be listed in the second left column. This includes product launches, promotions, holidays, and any other events relevant to your business.
3.Across the top, you will list all marketing channels and/or departments. Include any and all channels, such as:
- Paid Facebook & Instagram
- Google Ads
- Organic social content (Facebook, Instagram, Twitter)
- Email marketing
- Blog posts
- Fulfillment / Customer Service
- Wholesale (if applicable)
- Retail partners (if applicable)
4. In the cross-section, you will itemize what each channel or team will need, including the time it goes live and a summary of messaging to be used. Be as detailed as possible here, as these boxes are meant to provide marching orders for each team lead. This means there will never be any question about each marketing channel's role in each event.
5.If you follow these guidelines, you will have a calendar that acts as the main hub for your entire team to reference and to make sure all of their deliverables are ready on time. If an event changes, be sure to mark it on the calendar and notify all team leads.