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1 | 2022 1BERKSHIRE MEDIA SCHEDULE | Audience | Medium | Impressions/ Subscribers | Ad Unit/Materials Description | # of spots | Spots Sold | Member Cost | Non- Member Cost | Release Date | Materials & Payment Due | |||||||||||||||||
2 | ||||||||||||||||||||||||||||
3 | NEW Website Opportunities | |||||||||||||||||||||||||||
4 | Drop Down Menu Ad - Plan Your Trip | Visitors + Relocators | Web | 993w x 1650h high res image, business title, ad copy, button, link | 1 | varies by month | $425 | $637 | 1st of each month | 1 week prior | ||||||||||||||||||
5 | Drop Down Menu Ad - Things to Do | Visitors + Relocators | Web | 993w x 1650h high res image, business title, ad copy, button, link | 1 | varies by month | $425 | $637 | 1st of each month | 1 week prior | ||||||||||||||||||
6 | Drop Down Menu Ad - Places to Stay | Visitors + Relocators | Web | 993w x 1650h high res image, business title, ad copy, button, link | 1 | varies by month | $425 | $637 | 1st of each month | 1 week prior | ||||||||||||||||||
7 | Drop Down Menu Ad - Living Here | Visitors + Relocators | Web | 993w x 1650h high res image, business title, ad copy, button, link | 1 | varies by month | $425 | $637 | 1st of each month | 1 week prior | ||||||||||||||||||
8 | Drop Down Menu Ad - Events | Visitors + Relocators | Web | 993w x 1650h high res image, business title, ad copy, button, link | 1 | varies by month | $425 | $637 | 1st of each month | 1 week prior | ||||||||||||||||||
9 | Full-width Banner Ad (September - June) | Visitors + Relocators | Web | 1440w x 453h high res image, title, ad copy, button, link | 1 | varies by month | $1,600 | $2,400 | 1st of each month | 1 week prior | ||||||||||||||||||
10 | Full-width Banner Ad (July & August) | Visitors + Relocators | Web | 1440w x 453h high res image, title, ad copy, button, link | 1 | varies by month | $2,200 | $3,300 | 1st of each month | 1 week prior | ||||||||||||||||||
11 | Display Ad - Homepage | Visitors + Relocators | Web | 1767w x 1179h high res image, business title, ad copy, button, link | 6 | varies by month | $350 | $525 | 1st of each month | 1 week prior | ||||||||||||||||||
12 | Display Ad - Plan Your Trip | Visitors + Relocators | Web | 1767w x 1179h high res image, business title, ad copy, button, link | 6 | varies by month | $250 | $375 | 1st of each month | 1 week prior | ||||||||||||||||||
13 | Display Ad- Things to Do | Visitors + Relocators | Web | 1767w x 1179h high res image, business title, ad copy, button, link | 6 | varies by month | $250 | $375 | 1st of each month | 1 week prior | ||||||||||||||||||
14 | Display Ad - Places to Stay | Visitors + Relocators | Web | 1767w x 1179h high res image, business title, ad copy, button, link | 6 | varies by month | $250 | $375 | 1st of each month | 1 week prior | ||||||||||||||||||
15 | Display Ad - Living Here (listing category) | Visitors + Relocators | Web | 1767w x 1179h high res image, business title, ad copy, button, link | 6 | varies by month | $250 | $375 | 1st of each month | 1 week prior | ||||||||||||||||||
16 | Display Ad - Events | Visitors + Relocators | Web | 1767w x 1179h high res image, business title, ad copy, button, link | 6 | varies by month | $250 | $375 | 1st of each month | 1 week prior | ||||||||||||||||||
17 | Event Banner Ad - Homepage | Visitors + Relocators | Web | 999w x 369h high res image, business title, ad copy, button, link | 3 | varies by month | $500 | $750 | 1st of each month | 1 week prior | ||||||||||||||||||
18 | Event Banner Ad - Plan Your Trip | Visitors + Relocators | Web | 999w x 369h high res image, business title, ad copy, button, link | 3 | varies by month | $500 | $750 | 1st of each month | 1 week prior | ||||||||||||||||||
19 | Event Banner Ad - Things to Do | Visitors + Relocators | Web | 999w x 369h high res image, business title, ad copy, button, link | 3 | varies by month | $500 | $750 | 1st of each month | 1 week prior | ||||||||||||||||||
20 | Event Banner Ad - Places to Stay | Visitors + Relocators | Web | 999w x 369h high res image, business title, ad copy, button, link | 3 | varies by month | $500 | $750 | 1st of each month | 1 week prior | ||||||||||||||||||
21 | Event Banner Ad - Living Here | Visitors + Relocators | Web | 999w x 369h high res image, business title, ad copy, button, link | 3 | varies by month | $500 | $750 | 1st of each month | 1 week prior | ||||||||||||||||||
22 | Event Banner Ad - Events | Visitors + Relocators | Web | 999w x 369h high res image, business title, ad copy, button, link | 3 | varies by month | $500 | $750 | 1st of each month | 1 week prior | ||||||||||||||||||
23 | Footer Ad - Homepage | Visitors + Relocators | Web | 855w x 600h high res image, business title, ad copy, button, link | 6 | varies by month | $200 | $300 | 1st of each month | 1 week prior | ||||||||||||||||||
24 | Header Ad - Choose Sub-Category Page | Visitors + Relocators | Web | 1494w x 978h high res image, business title, ad copy, button, link | 1 per page | varies by month | $300 | $450 | 1st of each month | 1 week prior | ||||||||||||||||||
25 | Featured Event Ad - Events | Visitors + Relocators | Web | 1767w x 1179h high res image, business title, ad copy, button, link | 3 | varies by month | $250 | $375 | 1st of each month | 1 week prior | ||||||||||||||||||
26 | Featured Member Listing | Visitors + Relocators | Web | Member listing appears first on page | 3 | varies by month | $250 | N/A | 1st of each month | 1 week prior | ||||||||||||||||||
27 | Call to Action Button | Visitors + Relocators | Web | Button copy and link on member listing | N/A | $75 | N/A | 1st of each month | 1 week prior | |||||||||||||||||||
28 | Berkshire Flyer Partner Listing | Visitors + Relocators | Web | Title | 12 | $150 | $300 | N/A | N/a | |||||||||||||||||||
29 | NEW Seasonal Instagram Guide | Visitors | Social Media | Instagram post or product, 30 words of copy, runs for 1 year | N/A | $399 | NA | seasonal | 1 week prior | |||||||||||||||||||
30 | ||||||||||||||||||||||||||||
31 | 1BERKSHIRE.COM | |||||||||||||||||||||||||||
32 | Pop-up Ad | Residents + Businesses | web | 8,000 | 480w x 300h pixels ad, link | 1 | varies by month | $1,295 | $1,943 | 1st of each month | 1 week prior | |||||||||||||||||
33 | Leaderboard Ad | Residents + Businesses | web | 8,000 | 970w x 150h pixels ad, link | 1 | varies by month | $1,080 | $1,620 | 1st of each month | 1 week prior | |||||||||||||||||
34 | Sidebar Ad - Home Page Only | Residents + Businesses | web | 8,000 | 300w x 250h pixels ad, link | 12 | varies by month | $160 | $240 | 1st of each month | 1 week prior | |||||||||||||||||
35 | Sidebar Ad - One Section Only | Residents + Businesses | web | 8,000 | 300w x 250h pixels ad, link | 12 | varies by month | $75 | $113 | 1st of each month | 1 week prior | |||||||||||||||||
36 | Featured 1Berkshire Ad | Residents + Businesses | web | 8,000 | 180 x 120h pixels image, 5 words, link | 12 | varies by month | $99 | $149 | 1st of each month | 1 week prior | |||||||||||||||||
37 | Job Posting | Residents + Relocators | web | 8,000 | job title, company name, job description, link | 100 | varies by month | $100 | $200 | Friday of each week | 2 days prior | |||||||||||||||||
38 | ||||||||||||||||||||||||||||
39 | Ecomm & Cooperative Opportunities | |||||||||||||||||||||||||||
40 | JANUARY | |||||||||||||||||||||||||||
41 | Happenings Underwriter | Residents + Businesses | 1B email | 76,800 | 600w x 120h pixels ad, link | 1 | $2,700 | $4,050 | 1st Tues of month | |||||||||||||||||||
42 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 1/4/2022 | 12/20/2021 | ||||||||||||||||||
43 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 1/4/2022 | 12/20/2021 | ||||||||||||||||||
44 | 1B Happenings Event Text Ad | Residents + Businesses | 1B email | 5,600 | 150 characters, link | 1 | $150 | $225 | 1/4/2022 | 12/20/2021 | ||||||||||||||||||
45 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 1/9/2022 | 12/28/2021 | ||||||||||||||||||
46 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 1/9/2022 | 12/28/2021 | ||||||||||||||||||
47 | The Berkshire Backyard Vacation Display Ad | Visitors + Relocators | 1B email | 25,000 | 300w x 300h pixels image, four word title, 30 words of copy and link | 6 | $165 | $248 | 1/23/2022 | 1/8/2022 | ||||||||||||||||||
48 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 1/18/2022 | 1/4/2022 | ||||||||||||||||||
49 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 1/18/2022 | 1/4/2022 | ||||||||||||||||||
50 | NEW 1B Enews Event Text Ad | Residents + Businesses | 1B email | 5,600 | 150 characters, link | 1 | $150 | $225 | 1/18/2022 | 1/4/2022 | ||||||||||||||||||
51 | ||||||||||||||||||||||||||||
52 | FEBRUARY | |||||||||||||||||||||||||||
53 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 2/1/2022 | 1/18/2022 | ||||||||||||||||||
54 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 2/1/2022 | 1/18/2022 | ||||||||||||||||||
55 | 1B Happenings Event Text Ad | Residents + Businesses | 1B email | 5,600 | 150 characters, link | 1 | $150 | $225 | 2/1/2022 | 1/18/2022 | ||||||||||||||||||
56 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 2/13/2022 | 1/31/2022 | ||||||||||||||||||
57 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 2/13/2022 | 1/31/2022 | ||||||||||||||||||
58 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 2/15/2022 | 2/1/2022 | ||||||||||||||||||
59 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 2/15/2022 | 2/1/2022 | ||||||||||||||||||
60 | NEW 1B Enews Event Text Ad | Residents + Businesses | 1B email | 5,600 | 150 characters, link | 1 | $150 | $225 | 2/15/22 | 2/1/22 | ||||||||||||||||||
61 | ||||||||||||||||||||||||||||
62 | MARCH | |||||||||||||||||||||||||||
63 | Tanglewood Exclusive e-blast | Visitors + Relocators | 1B email | 60,000 | 110w x 110h image (no words on image), 30 words of copy, link | 15 | $290 | $350 | 3/10/2022 | 3/1/2022 | ||||||||||||||||||
64 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 3/20/2022 | 3/11/2022 | ||||||||||||||||||
65 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 3/20/2022 | 3/11/2022 | ||||||||||||||||||
66 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,900 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 3/8/2022 | 2/22/2022 | ||||||||||||||||||
67 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,900 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 3/8/2022 | 2/22/2022 | ||||||||||||||||||
68 | 1B Happenings Event Text Ad | Residents + Businesses | 1B email | 5,900 | 150 characters, link | 1 | $150 | $225 | 3/8/2022 | 2/22/2022 | ||||||||||||||||||
69 | The Berkshires Deals Eblast Ad | Visitors + Relocators | 1B email | 59,000 | 264w x 264h pixels ad, link | 6 | $345 | $518 | 3/24/2022 | 3/10/2022 | ||||||||||||||||||
70 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,900 | 2 | $185 | $278 | 3/15/2022 | 3/1/2022 | |||||||||||||||||||
71 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,900 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 3/15/2022 | 3/1/2022 | ||||||||||||||||||
72 | NEW 1B Enews Event Text Ad | Residents + Businesses | 1B email | 5,900 | 150 characters, link | 1 | $150 | $225 | 3/15/22 | 3/1/2022 | ||||||||||||||||||
73 | ||||||||||||||||||||||||||||
74 | APRIL | |||||||||||||||||||||||||||
75 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,900 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 4/5/2022 | 3/22/2021 | ||||||||||||||||||
76 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,900 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 4/5/2022 | 3/22/2021 | ||||||||||||||||||
77 | 1B Happenings Event Text Ad | Residents + Businesses | 1B email | 5,900 | 150 characters, link | 1 | $150 | $225 | 4/5/2022 | 3/22/2021 | ||||||||||||||||||
78 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 4/3/2022 | 3/21/2022 | ||||||||||||||||||
79 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 4/3/2022 | 3/21/2022 | ||||||||||||||||||
80 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,900 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 4/19/2022 | 4/5/2022 | ||||||||||||||||||
81 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,900 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 4/19/2022 | 4/5/2022 | ||||||||||||||||||
97 | NEW 1B Enews Event Text Ad | Residents + Businesses | 1B email | 5,900 | 150 characters, link | 1 | $150 | $225 | 4/19/2022 | 4/5/2022 | ||||||||||||||||||
98 | Spring into the Berkshires Eblast Native Content | Visitors + Relocators | web + 1B email | 73,500 | 300w x 300h pixels image, 3 talking points (will be edited by 1B), link | 14 | $345 | $518 | 4/24/2022 | 4/11/2022 | ||||||||||||||||||
99 | Member to Member Enews - Ad | Residents + Businesses | 1B email | 5,900 | 200 x 200 image (no words on image), 30 words of copy, link | 10 | $125 | $225 | 4/27/2022 | 4/13/2022 | ||||||||||||||||||
100 | Member to Member Enews - Spotlight | Residents + Businesses | 1B email | 5,900 | 200 x 200 image (no words on image), 60 words of copy, link | 2 | $225 | $325 | 4/27/2022 | 4/13/2022 | ||||||||||||||||||
101 | ||||||||||||||||||||||||||||
102 | MAY | |||||||||||||||||||||||||||
103 | The Berkshires Brochure Standard Placement | Visitors + Relocators | print/brochure | 40,000 | 1.5"w x 1.7"h , 300 DPI color image (no words on image), 30 words, contact info, link | N/A | $410 | $615 | May, 2022 | 3/4/2022 | ||||||||||||||||||
104 | The Berkshire Brochure Inside Front Cover | Visitors + Relocators | print/brochure | 40,000 | 4"w x 9"h (full bleed) includes a standard placement | 1 | $2,000 | $3,000 | May, 2022 | 3/4/2022 | ||||||||||||||||||
105 | The Berkshire Brochure Back Cover | Visitors + Relocators | print/brochure | 40,000 | 4"w x 9"h (full bleed) includes a standard placement | 1 | $2,000 | $3,000 | May, 2022 | 3/4/2022 | ||||||||||||||||||
106 | The Berkshire Brochure Full Pg After Welcome | Visitors + Relocators | print/brochure | 40,000 | 4"w x 9"h (full bleed) includes a standard placement | 1 | $1,800 | $2,700 | May, 2022 | 3/4/2022 | ||||||||||||||||||
107 | The Berkshire Brochure Full Pg Before Central Berks | Visitors + Relocators | print/brochure | 40,000 | 4"w x 9"h (full bleed) includes a standard placement | 1 | $1,800 | $2,700 | May, 2022 | 3/4/2022 | ||||||||||||||||||
108 | The Berkshire Brochure Full Pg Before Southern Berks | Visitors + Relocators | print/brochure | 40,000 | 4"w x 9"h (full bleed) includes a standard placement | 1 | $1,800 | $2,700 | May, 2022 | 3/4/2022 | ||||||||||||||||||
109 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,900 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 5/3/2022 | 4/19/2022 | ||||||||||||||||||
110 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,900 | 600w x 120h pixels ad, link | 2 | 2 | $170 | $255 | 5/3/2022 | 4/19/2022 | |||||||||||||||||
111 | 1B Happenings Event Text Ad | Residents + Businesses | 1B email | 5,900 | 150 characters, link | $150 | $225 | 5/3/2022 | 4/19/2022 | |||||||||||||||||||
112 | BOS DMA Co-op Display Ad | Visitors + Relocators | Opti email | 95,600 | 240w x 235h image (no copy on image), 35-40 words of copy and link | 6 | 6 | $315 | $472 | 5/5/2022 | 4/11/2022 | |||||||||||||||||
113 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | 2 | $340 | $510 | 5/8/2022 | 4/18/2022 | |||||||||||||||||
114 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | 0 | $310 | $465 | 5/8/2022 | 4/18/2022 | |||||||||||||||||
115 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,900 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 5/17/2022 | 5/3/2022 |