Events ROI Tool
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Events ROI Tool
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To use this sheet:
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Event Expenditures
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Entertainment/Talent:
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Staging Rentals:
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Lighting and Audio:
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Catering Rentals:
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Food/Beverage Catering:
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Onsite Signage:
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Other:
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Total Event Expenditures:0
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Operation Costs
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Staffing/Labor:
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Security:
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Gate Programming:
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Special Permits:
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Other:
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Total Operation Costs:0
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Advertising Costs
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Event Materials:
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Media Placements:
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Signage/Banners:
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Consultant:
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Other:
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Total Advertising Costs:
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Total Event Cost:0
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Total Dollars Raised
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Projected # of Tickets Sold:
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Actual # of Tickets Sold:
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Cost per Ticket:
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Projected Total Ticket Sales:
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Actual Total Ticket Sales:
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Sponsorship Dollars
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Comp Tickets:
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Total Dollars Raised0
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Press Coverage
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Total Event Media Impressions:
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Total Media Value Costs:
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Formula:
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Total Funds Generated + 15% Media Value Cost* - Total Event Cost = 0
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*Percentage of media value cost may vary depending on your event goals.
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Event Revenue Performance Indicator Template | Museum Resources | www.juvecreative/com/resources
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